man working on his laptop

The complete guide to optimizing content for SEO

As content marketing gains recognition as a valuable digital marketing strategy, businesses are producing content of all types at an accelerated rate. Blog posts, e-books, white papers, podcasts, webinars and more have become common tactics for many marketers in order to create brand authority. But what good is compelling content if it can’t be found? Optimizing your content is crucial!

Here comes SEO - Search Engine Optimization- to the rescue!

Read more

Read More


Influencer Marketing Case Studies: How Badoo reached 371 million users (+ 4 more examples)

Marketers for the past few months have been talking about Influencer Marketing. A LOT. Is it a hot digital marketing trend, the future or a buzzword?

Will influencers change the digital marketing industry as we know it? Probably not. It’s not going to replace the value of social, paid or content marketing because influencers can’t exist without them.

Read more

Read More


7 Messenger Chatbot that blew our mind

7 Messenger Chatbots that blew our minds

Is Messenger marketing the next big thing? Are Messenger bots as needed as they are said to be? The buzz around chatbots is hotter than ever!

There is a chatbot for pretty much anything you can image and ask for! Want a digital personal shopping assistant who can deliver an anniversary gift to your spouse? There’s a bot for that.

Want to break up and can’t handle the feelings or the stress right now? Technology got you covered! Perhaps you want the weather forecast texted to you throughout the day? There’s a bot for that, too.

Users have so many amazing choices to get help from brands on what to select and how to shop much easier. Being a consumer has never been more efficient! And businesses and brands are turning to Facebook Messenger bots, in particular,—attracted by Facebook’s enormous user base—to engage with and service their customers who use the platform.

In fact, more than 100,000 bots chat and help out people through Facebook Messenger every day.

Let’s take a look at what bots actually are, ideas on how to use them efficiently to help your business and marketing goals as well as an example of the most successful bots. Are you ready to dive in?

Read more

Read More


The Marketing books you must read

The Marketing books you must read before 2018 Pt.2

This is the second part of this buying guide. This post is by no means sponsored by any of the writers, but I fully endorse all them!

If you haven't already, read the first part!

Read more

Read More


The Marketing books you must read

The Marketing books you must read before 2018 Pt.1

With 2018 knocking our door, it's time to recap our learnings and plan ahead for the things we want to achieve during next year. Personally, I'm a huge bookwork; basically, I read everything that comes on hand (even bad material).

“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” ― Dr. Seuss, I Can Read With My Eyes Shut!

Cheers to that! All my great ideas -if there is such thing, came from reading. The same applies to all of my writing. Recently I learned that in order to love and be loved in a proper manner, you have to adore yourself, first. So if you are a marketer (or an entrepreneur), this holiday treat yourself in the way it deserves and get yourself some of these books.

This is the first part of this buying guide (I decided to publish it last minute). This post is by no means sponsored by any of the writers, but I fully endorse all them!

Read more

Read More


The biggest SEO Dilemma: Link Building vs. Content Marketing

The biggest SEO Dilemma: Link Building vs. Content Marketing

Search Engine Optimization, aka SEO,  is not a hard or difficult process, but in order to see results from a well-crafted strategy, you have to be patient because only slow and steady people win the SEO race!

Today’s digital marketers face a difficult decision when it comes to conducting an  SEO strategy. Should they stick to the classic keyword-marketing techniques or they should invest in link building more “risky” techniques? Which choice will bring more organic search traffic on the website?

There are so many different opinions on the web, that probably you are about to get nuts instead of finding a decent answer. So, in this blog post we will explore the reasons you might choose one path over the other.

Read more

Read More


Top Agencies for Startups: 2017 Edition

Hiring a digital marketing or PR agency is an important step and venture for any company, no matter its size. This process can become especially stressing for startups. It is not rare for startup founders not to have yet a clear view of their marketing-wise needs and/or an estimation of their marketing budget.

Depending on the stage of your startup, you may have different needs and priorities. Are you pre-product, post-product, pre-revenue, funded (pre-seed, series A)?

Why are those questions important?

It is because depending on the stage you need a different kind of digital and growth marketing services. You need to set up clearly your business goals and find a marketing partner that suits you.

So, here are the 2017 top 10 agencies for startups! 💪

Read more

Read More


Avoiding Email Spam filters like a pro

Understand how the spam filters work

In a general way, “spam mail” is considered an unsolicited, irrelevant email, sent in bulk to a list of people. Spam filters are programs created and used to identify unwanted or unsolicited emails and prevent them from reaching inboxes. Major ISPs like Google and Yahoo! have built-in spam filters and filtering processes to ensure their users are protected from "junk" email.

The war between Internet Service Providers and spammers can also hurt companies and their marketing activities in the form of “false positives”; in other words, legitimate commercial emails that are mistakenly routed by spam filters to bulk folders. According to ReturnPath, about 21% of permission-based emails sent by legitimate email marketers end up in junk folders.

Read more

Read More


Google Analytics Events: Scroll Tracking

Google Analytics Events: Scroll Tracking – Why and how to implement it

 

Sooner or later, you’re going to want to know how deep users scroll on a page. Whether this is for your blog, for your FAQs page, your pricing page or your product tour, you need to know to what extent do visitors search on your website and how much of your content is actually being read.

Based on this new information, you can decide to make optimizations on your content, make changes on how the pages are structured and see what’s mostly working with your content and what’s not.

You could also respond to business and marketing questions and increase your conversions.

Read more

Read More


Your Growth Metric: Why You Need One & How To Find It!

Your Growth Metric: Why You Need One & How To Find It!

Don’t be as stupid as I’ve been!

There are many times that I catch myself trying to improve 20000 features of a product simultaneously, and honestly, there’s nothing more wrong than this attitude. That’s the times that I’m destined to fail.

Well, I’m not alone on this as 99% of people related to startups embrace the same mindset. When these people eventually fail, they think that the reason of their failure is due to their idea being awful (which could be partially true).

But on most occasions, the problem is the incapability to focus on the single one growth metric that matters the most. I don’t get them wrong though; Excitement can be a bad company and also there are a ton of articles out there filled with bullshit metrics out there.

Read more

Read More