The Top 15 Digital Marketing Articles Marketers Read in 2024

And retrospect we did.

We researched some of the best digital marketing and growth hacking blogs from the industry using Ahrefs’ Top Pages and Site Explorer. Then, based on their organic traffic, we picked one of the top articles for every blog that was published (or republished) this year.

Finally, we put everything together in this post so you can bookmark it and read the posts at your own pace.

Or -you know- you can read them all at once, if you are that hardcore.

Either way, here are the top digital marketing articles for 2024!

Enjoy.

1. Google Search Operators: The Complete List (44 Advanced Operators) [Ahrefs]

Do you know how “to google”? This is a comprehensive guide to Google’s advanced search operators that will surely come in handy. It includes practical examples and categorizes the operators based on their usefulness and reliability, making it a valuable resource for improving SEO and research techniques.

👉 Read the full article here.

2. 41 Best SEO Tools (Free & Paid) [Backlinko]

SEO and SEO tools go hand in hand. These are the best SEO tools, according to Backlinko, offering a detailed look at each tool’s features and benefits. From keyword research to site audits and competitor analysis, this comprehensive guide equips you with the best resources to enhance your website’s SEO performance.

👉 Read the full article here.

3. How To Write Product Descriptions To Grow Online Sales [BigCommerce]

What is the perfect formula for writing product descriptions that boost online sales? BigCommerce’s article breaks it down and covers key strategies, from storytelling to technical details. By following these tips, you can create engaging and effective product descriptions that improve conversion rates and SEO.

👉 Read the full article here.

4. Meta Business Suite: What It Is and How to Use It [Buffer]

Buffer’s guide to Meta Business Suite covers everything you need to manage your Facebook, Instagram, and WhatsApp accounts more efficiently. It’s a great read for understanding how the unified inbox, content scheduling, and detailed analytics work and getting the most out of Meta Business Suite through practical tips.

👉 Read the full article here.

5. Your Ultimate Guide To Master the Content Creation Process [Content Marketing Institute]

Content Marketing Institute’s article dives into the essentials of creating compelling content. Accordingly, you will read about the importance of a solid strategy and understanding your audience. Whether you’re new to content creation or looking to refine your approach, this digital marketing article is an excellent content marketing guide.

👉 Read the full article here.

6. Organic Marketing: Definition & Full Guide [2024] [GrowthRocks]

What is organic marketing and what’s its importance? How is it different from PPC and when should you use the one over the other? What are the best organic marketing channels and what are some typical examples for each channel? These are the questions that this guide dedicated to organic marketing is trying to answer.

👉 Read the full article here.

7. How to Write a Respectable Resignation Letter [Hubspot]

Quitting is never an easy conversation. So, if the time comes, you better make it with grace. HubSpot’s guide on writing a respectable resignation letter offers practical advice for crafting a professional and clear message when leaving your job. You will find various templates and examples that will help you leave a lasting good impression on your employer.

👉 Read the full article here.

8. Legal Risks Loom for Firefly Users After Adobe’s AI Image Tool Training Exposed [Martech]

The discovery that Adobe’s Firefly wasn’t entirely trained on licensed images has enterprise marketers concerned about lawsuits. It also highlights IP issues that hang over all of AI and that can only be solved by law. Adobe’s case is yet another example that AI is an uncharted territory that companies need to learn to navigate more carefully.

👉 Read the full article here.

9. IKEA Builds Employer Brand in Roblox to Attract ‘New Generation’ of Workers) [Marketing Week]

The furniture company is taking a novel approach to attracting new talent to its organization. Marketing Week explores IKEA’s innovative use of Roblox for virtual employee training. It provides an in-depth look at how virtual environments can be used for practical training purposes, offering insights into the future of employee training and development. 

👉 Read the full article here.

10. What Are Meta Descriptions and How to Write Them) [Moz]

One of the most comprehensive and thorough guides on meta descriptions out there, Moz’s guide on meta descriptions explains how to craft effective meta tags to improve your SEO. The article covers best practices, common mistakes, and provides examples to help you enhance your website’s search visibility.

👉 Read the full article here.

11. What is A Shadow Ban? (and How to Fix It) [Neil Patel Digital]

Have you recently noticed a huge drop in social media engagement? Neil Patel’s article sheds light on the ghost-banning phenomenon on social media, where posts are hidden without the user’s knowledge. It explains the causes and effects of ghost banning, offers tips on how to avoid it, and in the worst-case scenario how to recover from one.

👉 Read the full article here.

12. 25 Examples Of About Us Pages For Inspiration [Search Engine Journal]

Writing an ‘About Us’ page can be a chore. To help you beat the blank page syndrome, Search Engine Journal showcases a variety of effective ‘About Us’ page examples, highlighting what makes them successful. Hopefully, this digital marketing article will help you craft a compelling narrative that builds trust and connection with your visitors.

👉 Read the full article here.

13. Social Content Strategy: How to Build a Loyal and Profitable Audience) [Social Media Examiner]

Content planning, content creation, and engagement tactics to enhance your social media presence are some of the things you’ll learn in this article. You’ll also find many actionable tips and examples that will help you build a loyal and profitable audience by improving your marketing content on social media.

👉 Read the full article here.

14. Ethical Marketing Practices for Businesses of All Sizes [Marketing Profs]

Although not as big or as popular as other digital marketing blogs in this list, MarketingProfs publishes some well-researched and well-written content. This article is one such example, providing guidelines and real-world examples to help you maintain high ethical standards in your marketing efforts.

👉 Read the full article here.

15. 15 Irresistible Call to Action Examples That’ll Get Results [Unbounce]

Unbounce, the popular CRO platform, created a guide on call-to-action (CTAs). In the guide, you will find a wide range of effective examples, explaining what makes a CTA successful. What’s more, you will find tips on designing and placing CTAs to improve conversion rates and real-life examples from CTAs on websites.

👉 Read the full article here.

The Top Digital Marketing Articles for 2024 – Epilogue

So there are the top digital marketing articles and growth marketing articles for this year.

Did we miss anything?

Please let us know if there is a must-read article we should add!