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The Top 60 Digital Marketing Articles for 2023

2023 is almost over; a good time for retrospection.

And retrospect we did.

We researched some of the best digital marketing and growth hacking blogs from the industry using Ahrefs’ Top Pages and Site Explorer. Then, we picked the top 3 articles for every blog, based on their organic traffic, that were published (or republished) this year.

Finally, we put everything together in this post so you can bookmark it and read the posts at your own pace.

Or -you know- you can read them all at once, if you are that hardcore.

Either way, here are the top digital marketing articles for 2023!


1. Ahrefs

> The 9 Best Free Keyword Research Tools – By Joshua Hardwick

> Affiliate Marketing For Beginners: What It Is + How to Succeed By Si Quan Ong

> Link Building for SEO: The Beginner’s Guide – By Si Tim Soulo

Our list begins with, Ahrefs.  Ahrefs is first and foremost a powerful SEO tool. From keyword research to content explorer, and from site audit to link building, Ahrefs is one of the better SEO tools out there. Whether you use Ahrefs for your needs or not, its blog provides huge value for everyone. Its purpose is to help you get better at SEO and it does so through three main categories: SEO Basics – Link Building – Keyword Research. These categories feature blogs like How to Learn SEO, Complete Link Building Guide, and How to Use Keyword Planner. The article authors are SEO marketing practitioners and industry experts, including Joshua Hardwick (Head of Content), Rebekah Bek & Si Quan Ong (Marketing), and Tim Soulo (Ahrefs CMO).

2. Backlinko

> 17 Ways to Get More YouTube Subscribers (2023) – By Brian Dean

> 41 Best Free SEO Tools – By Brian Dean

> How to Rank Higher On Google In 2023 –  By Brian Dean

Brian Dean needs no introduction to anyone who claims to know anything about SEO. Brian started his blog in 2013 when he wanted to learn more about SEO but didn’t have enough resources to do so. And so, from his Airbnb in Lisbon, he started sharing strategies and tips in the form of SEO articles of high value. After a few months passed and some traction was built, Brian had become a household name in the online marketing communities. Backlinko is nowadays a popular go-to resource for actionable SEO and content marketing advice. With more than 3 million visitors every year, trust Backlinko for its SEO-focused digital marketing articles.  It should be noted that in January 2022, Backlinko was acquired by Semrush the popular SEO tool.

3. BigCommerce

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> How to Start an Online Business and Find Success – Dennis Anderson

> Build an Ecommerce Website That Keeps Up With Evolving Customer Expectations – By Brett Regan

> Ecommerce Store Inspiration: Designs We Love + Sites With Awesome Functionality – By Brett Regan

Founded in 2009 by two Australians, BigCommerce managed to achieve what the name of the company suggests: to become the biggest source of eCommerce news and know-how. But BigCommerce is not just an eCommerce blog; it’s one of the most popular eCommerce platforms that provides SaaS services to retailers all over the world. The platform is so successful that there have been created numerous BigCommerce Apps that further increase its usability.  Since 2020, the company is publicly traded on Nasdaq – after raising over $200 million while private. Nowadays, BigCommerce employs more than 600 workers and has served 60,000 online stores in 120 countries.

4. BuzzSumo

> How To Measure PR: The Definitive Guide – By Victoria Gray

> 18 Examples Of Awesome B2B Content Marketing – By Louise Linehan

> The Definitive Guide To PR Reporting in 2023 – Andrew Bruce Smith

BuzzSumo is another powerful online marketing tool. Its mission is to help you with one thing: Content. Be it competitor content analysis, content ideas, or finding key influencers to share your content with their audience, BuzzSumo is a popular tool for that. If you are looking to step up your content marketing game, then BuzzSumo is one of the best ways to do this. BuzzSumo’s Blog is about Data-Driven Marketing Insights. BuzzSumo combines content marketing and technology in a unique way and helps you create viral content. Besides content-related marketing, inside the blog, you can find a lot of SEO and social media material from top content experts.

5. Content Marketing Institute

> 17+ Tips To Help Your Brand Ride Today’s Social Media Roller Coaster – By Ann Gynn

> 47+ Book Recommendations Create the Ultimate Reading List for Content Marketers– By Ann Gynn

> Key Trends in Content Marketing 2024: 67 Predictions – By Jodi Harris

Content Marketing is King and Content Marketing Institute knows this well. Founded in 2010, CMI’s mission is to make you a better content marketer, and it’s one of the first blogs with a clear content marketing direction. CMI’S digital marketing articles promise to teach you how to develop a content strategy, how to create valuable content for your audience, and how to measure what’s working (and what’s not), so you can make any appropriate changes. Furthermore, CMI publishes Chief Content Officer, the first publication written by chief content officers for chief content officers. The digital magazine publishes three times a year and you can download all their issues for free.

6. Copyhackers

copyhackers logo

> Can I Make Money From Copywriting? A Look at the Possibilities – By Jessica Noel

> Best Copywriting Niches for New Freelancers– By Michelle Chow

> Copywriting: The Best Side Hustle for Writers in 2023 – By Michelle Chow

As the name gives away, Copyhackers is created with one particular breed of marketer in mind: the copywriter. Copyhackers is, as they call themselves, the home of conversion copywriting. At Copyhackers, you are going to find blog posts dedicated to copywriting and content, as well as posts about your freelancing career as a copywriter. Therefore you can read from ‘How to write welcome emails’ and ‘How to write headlines’ to ‘How to write a project proposal’ and ‘How to plan a SaaS onboarding funnel’.

7. GrowthRocks

> What is Growth Hacking in 2023? – By Nicolas Lekkas

> Growth Hacking for Big Companies – Βy Theo Moulos

> 20 ChatGPT Prompts for Your Digital Marketing – By Nicolas Lekkas

GrowthRocks is a growth hacking agency and a startup marketing agency that helps startups and well-established companies to achieve rapid and sustainable growth. Since 2014 GrowthRocks grows along with its clients around the world, and its blog does as well. The GrowthRocks blog is one of the most preferred digital destinations for those that want to learn more about growth hacking. In the blog, you will find tech-focused articles and step-by-step guides, such as how to install Google scroll tracking events in Analytics, Zapier automations, as well as A/B tests the agency has done – or just a listing of the current growth hacking courses.

8. Hubspot

> How to Write a Respectable Resignation Letter [+Samples & Templates] – By Caroline Forsey

> The 100 Most Famous Quotes of All Time – By Meredith Hart

> 70  Small Business Ideas for Anyone Who Wants to Run Their Own Business – By Meg Prater

Hubspot is a developer and marketer of software products for inbound marketing and sales. It’s vastly known for its free CRM tool, used by small businesses. One of Hubspot’s co-founders, Brian Halligan, is also responsible for the term ‘Inbound Marketing’, which he coined. Hubspot is one of the best all-around marketing blogs you can find. Its digital marketing articles expand into four basic categories: Marketing, Sales, Service, and News & Trends. If you want to be up-to-date with the latest marketing, sales, and service tips, Hubspot is an excellent place for that. You can also find Ebooks, guides, research & reports, as well as free courses & certifications.

9. Marketing Tech


> What Is a CDP and How Does It Give Marketers the Coveted ‘Single View’ of Their Customers?– By Pamela Parker

> What Is Account-Based Marketing or Abm and Why Are B2B Marketers So Bullish on It? – By Pamela Parker

> What Is Digital Asset Management and How Can It Help You? By  Pamela Parker

MarTech used to be Marketing Land, a well-known publication for covering a wide spectrum of marketing. MarTech organizes its content around six major topics: Transformation, data, operations, experience, performance, and management. All of the content you see on the website will tie back to those areas, whether it is a feature story on fine-tuning your paid social media strategy, a news piece on new customer data platform capabilities, or a research report on the evolving role of marketing operations.

10. Marketing Week

marketing week logo

> Cuthbert vs Colin Round 2: Aldi Reignites Caterpillar Cake Spat – By Marketing Week

> Pepsi Rebrands With New Logo for First Time in 14 Years – By Niamh Carroll

> Fanta Revamps Logo With Launch of First-Ever Global Identity – By Michala Jefferson

Originally launched in 1978, Marketing Week was first and foremost a business magazine focused on the marketing industry in the UK. Based in London, Marketing Week had become an editorial and commercial success by the 1990s. In the now-digital world, its distribution also happens digitally with free content as well as options for Marketing Week Premium or Marketing Week Ultimate. According to the publisher, Marketing Week is not a slaver to the industry; it highlights the good as well as the bad. What’s more, Marketing Week is home to the ‘marketoonist’, one of the most popular cartoon series in the world of marketing.

11. Moz

>20 Google Analytics Alternatives –  By Jess Joyce

> How to Create an SEO Strategy [Plus Free Tools & Templates] – By Zach Edelstein

> An Apple Search Engine? – By Tom Anthony

Moz was founded by Rand Fishkin and Gillian Muessig in 2004 – back when it was known as SEOMoz. The two founders believe that there was not enough transparency and knowledge in the SEO world and they wanted that. Enter Moz – a place where information flows freely through its digital marketing articles and anyone who is willing to learn can do so. Since then, Moz has released many SEO tools, some of which are free. After all this time, Moz remains one of the best places where anyone, beginner or not, can find answers for their SEO questions.

12. Neil Patel Digital

>The 4 Ps of Marketing: What You Need to Know (With Examples) By Neil Patel

> 37 Best Search Engines Other Than Google – By Neil Patel

> Distribution Channels: What They Are, Types, & Examples By Neil Patel

Neil Patel is possibly the most recognizable face of digital marketing. He is the co-founder of Crazy Egg, an analytics software, and the founder of Kissmetrics, a product that provides insights about website visitors. Neil is also a NY Times best-selling author, for his book ‘Hustle’. Neil’s blog generates more than 3 million visitors per month. He talks mostly about SEO but he’s not shy with content marketing, eCommerce, or social media. If you are a beginner digital marketer with a focus on SEO, Neil Patel’s blog is probably a place you have already visited. Neil is also very active on YouTube, so if you are more into videos than articles, don’t forget to subscribe to his channel.

13. Search Engine Journal

> 21 Great Search Engines You Can Use Instead Of Google– By Loren Baker

> Is Reddit Down? Subreddit Moderators Extend Boycott Indefinitely After Leaked Memo – By Matt G. Southern

> 25 ChatGPT Plugins For Marketing Included In Expanded Plugin Store – By Shelley Walsh

Despite its name, in Search Engine Journal you are going to find a lot more than SEO topics. SEJ attracts more than 900k visitors per month, who want to learn more about SEO, Paid search, content marketing, and social media. SEJ features news, interviews, and how-to guides from marketing experts around the world and its mission is to make you “work smarter, not harder”. Last but not least, SEJ is an excellent place to find digital marketing resources, such as e-books, podcasts, and webinars, besides well-structured digital marketing articles.

14. Social Media Examiner

> Meta Verified: How to Verify Your Instagram and Facebook Accounts – By Paul Ramondo

> How to Manage Facebook and Instagram Accounts After Creator Studio Sunsets –  By Anna Sonnenberg

> How to Use Instagram Hashtags for Business: A Guide for Marketers – By Anna Sonnenberg

Social Media Examiner provides high-quality social media content and is a familiar place-to-be for many social media experts around the globe. In addition to its blog, Social Media Examiner produces podcasts and hosts conferences, as part of its mission “to help you navigate the constantly changing social media jungle.” Apart from its blog, Social Media Examiner is the host of Social Media Marketing World and one of the biggest US communities which frequently hosts networking events and parties.

15. Social Media Today

> Snapchat Will Now Enable Users to Restore Snap Streaks – By Andrew Hutchinson

> Meta’s Shutting Down its ‘Creator Studio’ Page Management App – By Andrew Hutchinson

> Facebook’s Retiring its ‘Code Generator’ Authentication Element – Andrew Hutchinson

Like the name gives away, Social Media Today is one of the must-read blogs that social marketing adepts and inepts alike visit more often than they will admit. Social Media Today creates and curates conversations around the world’s most innovative business practices with a clear focus on social media. Marketing, social business, communication, customer experience, content marketing, and digital strategy are usually the subjects covered in the many digital marketing articles of the site. In addition to news updates, Social Media Today offers a space to share, learn, and network with other digital marketing professionals from around the world. It is also an excellent source for webinars, where you can find many on-demand videos to hone your social media marketing skills.

16. Marketing Profs


> Strategic Alliances: Benefits and Risks – By Allen Weiss

>SPICED: A Uniform Framework Across the Entire Customer Journey – By Jacco van der Kooij

> Product Line Strategy: Five Approaches – Allen Weiss

Self-advertised as “Your go-to for B2B MYour Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience.” Founded in 2000, MarketingProfs is one of the oldest and biggest digital marketing blogs. With a clear forucs in B2Bm it expands upon many topics, too; Advertising & Promotions, Career Management, Metrics & Measurement, Public Relations, to name a few.

17. Think with Google

> The AI Revolution Means Marketers Can Get Back to Marketing – By Marie Gulin-Merle

> Your 2023 Guide to Driving Profitability and Reaching New Customers With Google – By Elizabeth Wang

> Secrets Behind 3 of the Most-Watched YouTube Ads– Kamala Iodice

Created by Google itself, Think with Google shares forward-looking perspectives, behind-the-scenes looks at campaigns, and insights to inspire marketing strategies. Additionally, it covers topics such as mobile user experience, sustainable culture, and making a website mobile-friendly. Most of its content is separated into one of these categories: Consumer Insights, Marketing Strategies & Innovations, In-Depth Reading, and Tools.

18. Unbounce


>15 High-Converting Landing Pages (That’ll Make You Wish You Built ‘Em) – By Garrett Hughes

> How to Create a Landing Page in 10 Easy Steps – By Banafshe Salehi

> 27 Ecommerce Landing Page Examples to Maximize Sales in 2023 – By Hayley Mullen and Luke Bailey

When Rick Perreault founded Unbounce he had one vision. To create a blog where any marketer could visit and get some insight on landing page optimization. And that’s exactly what he did. The Unbounce blog is a leading resource for landing page and digital marketing tips, focusing on conversion rates, copy, design, e-commerce, and campaign strategy. Unbounce offers a wide range of articles and resources to help marketers create high-performing landing pages and optimize their digital marketing campaigns.

19. SocialPilot


> The Best Time to Post on Instagram in 2024 – By Anoob P.T

> What is the Best Time to Post on TikTok in 2024? – By Andrew Hutchinson

> 5 Steps to Get Started with YouTube Creator Studio (+3 Tips & Tricks) – Alex Birkett

SocialPilot per se is a social media marketing tool, similar to Hootsuite and Buffer. Its blog is one of the most popular stops for social media marketers out there. Accordingly, the main topics you will find there are social media marketing and management, content ideas, and industry insights.

20. Digiday

> WTF Is a Data Clean Room? – By Seb Joseph

> FaZe Clan to be acquired by GameSquare – By Alexander Lee

> Is Rooster Teeth’s Rebrand Enough to Escape Its Controversial History? – Alexander Lee

Digiday is to digital advertising and media what AdWeek is to television, magazines, and other traditional media. Bloomberg View describes Digiday’s “running series on ‘confessions’ from digital marketing insiders” as “a good source of frank and cynical, though anonymous, descriptions of a deeply dysfunctional business”. Last but not least, it has its own subscription program, called Digiday+, which offers access to exclusive articles, insights, and more.

The Top Digital Marketing Articles for 2023 – Epilogue

So there are the top digital marketing articles and growth marketing articles for this year.

Did we miss anything?

Please let us know if there is a must-read article we should add!

If you found this article valuable, you can share it with your fellow marketers

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12 Responses

  1. I have to agree with all your inclusions such great information that will be very useful, Thank you for sharing this great blog.

  2. Great list. I’m familiar with most of these but there are two I’m not, so I will be reading those over the weekend.

  3. Thanks for the content! Its hard to find a surplus of content that’s original. A lot of articles are regurgitated for SEO purposes! Thanks again!

  4. Moz and Search engine journal are my favourite. Because both give useful tips and also I am implementing their tips and get a results. Thank You so much for posting more digital marketing experts details. It’ll be useful in all other aspects and also all have different tricks to do work so it’ll helpful to everyone.

  5. Superb that’s great research on digital marketing articles. It saves my time for searching and researching these types of blogs. Thanks mate, Great work.

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