Stop asking participants to pre-enrol, to become early-adopters, to join your prelaunch campaign. People will never do that. Create a concept instead! Use a witty message, a smart tagline, give some incentives and users will happily join your pre-launch campaign
If you are a startup, a new business, or an older company that releases something new, your marketing doesn’t start the day your product or service is released.
As the name suggests, pre-launch marketing is the sum of all marketing activities that happen before the day your product or service is launched. The purpose of prelaunch marketing is to have some boxes ticked by launch day, such as:
