Fictional Teams. Real Money. Welcome to the Era of Story-Driven Brands
What do you get when you mix a $300M production, Brad Pitt, and a fictional racing team? Read about the power of story-driven brands.
Digital marketing? It’s like the cool kid in advertising—hanging out online where everyone spends their time. Think of it as promoting your brand or business using all the places people are glued to: social media, search engines, websites, emails, and even that ad you skipped on YouTube. It’s not just about selling; it’s about showing up with the right vibe, at the right time, in the right place. Your mom might call it “modern marketing,” but really, it’s just making friends with algorithms and sliding into your audience’s DMs—metaphorically, of course!
