Competitive Intelligence: A Practical Guide for Marketers
Tactics, data and tools you’re probably not using for your competitive intelligence as a marketer – but you probably should.
Digital marketing? It’s like the cool kid in advertising—hanging out online where everyone spends their time. Think of it as promoting your brand or business using all the places people are glued to: social media, search engines, websites, emails, and even that ad you skipped on YouTube. It’s not just about selling; it’s about showing up with the right vibe, at the right time, in the right place. Your mom might call it “modern marketing,” but really, it’s just making friends with algorithms and sliding into your audience’s DMs—metaphorically, of course!
