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Top 12 Growth Hackers to Follow in 2022

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Growth samurais, marketing “hackerers”, and digital super-master gurus.

Growth hackers and SaaS consultants pop up left and right every day, so how can you know who would you really follow?

Hopefully, this fresh list with the top growth hackers will save you some time.

With no further ado, here are the top 12 growth hackers to follow, from A to Z.

You stalker.

1. Andrew Chen


Known for: Uber, Reforge
Quote on Growth: “Growth is an aftereffect of strong product/market fit and great distribution.”

For over a decade, Andrew Chen has been an angel investor and advisor for many including companies, including Dropbox, AngelList, Product Hunt, and Tinder.

In 2015, Andrew led Uber’s Rider Growth product teams, until 2018. It’s no surprise that this was at that time that Uber really took off. 

Today, Andrew Chen is a general partner of Andreessen Horowitz,  a venture capital firm in Silicon Valley,

In Andrew Chen’s blog, you will find his essays on tech and growth such as “The Law of Shitty Clickthroughs” and “Why “Uber for X” startups failed.

 

2. Brian Balfour


Known for: Hubspot, Reforge
Quote on Growth: “If you have poor retention, NOTHING else matters.”

Brian has been really busy since the beginning of his career. Accordingly, he’s started many successful companies, some of which were VC-backed along the way.

His role in Hubspot also made him more prominent in the digital/ growth marketing scene. For a little over two years, Brian led the growth team on new Hubspot products. Later he became a lecturer for Growth for entrepreneurship classes at Harvard Business School.

Brian Balfour is the Founder and CEO of Reforge. Reforge is responsible for some of the most advanced in-depth growth programs in data-driven and growth marketing.

If you are interested in Growth and Product, you should probably subscribe to Brian Balfour’s newsletter.

 

3. Eric Peters


Known for: Hubspot Academy
Quote on Growth: “Build machines, don’t run campaigns”

If you know Hubspot Academy then Eric Peters has done a good job. Eric is the growth and product manager of Hubspot’s training courses and he’s been building and growing HubSpot’s certification program for the past 5 years.

Moreover, Eric has a background in technology entrepreneurship, digital marketing, and growth-stage startups. Before Hubspot, Eric was an advisory board member of Udacity, the popular tech-oriented educational organization.

Occasionally, you will find him speaking in growth, marketing, and business-related conferences and summits. 

 

 

4. Josh Fechter


Known for: BAMF (Badass Marketers & Founders), The Product Company
Quote on Growth: “A product worth a great story is a product worth selling.”

Josh Fechter was originally known as the co-founder of BAMF, a growth hacking agency in LA.  It was during this time when he broke LinkedIn’s feed algorithm

Since he left BAMF, most of his attention goes to The Product Company, an invite-only community of expert marketing teams. Josh is also a partner at Product Manager HQ, which is another product-oriented company that’s looking to educate the next generation product managers.

Since he no longer has a LinkedIn profile, as he was banned, you can follow him on Facebook or subscribe to Josh’s blog.

 

5. Matthew Barby


Known for: Hubspot
Quote on Growth: “Every single experiment at HubSpot is carried out with the sole purpose of driving more free users to their products.”

Matthew Howells-Barby is no stranger in the growth and digital marketing scene. Matthew is mostly interested in three things: growth, acquisition, and SEO. And content. So that makes them four.

Matthew is always looking for innovative ways to scale up customer acquisition regardless of industry. If you, too, want to learn from Hubspot’s director of acquisition, you can check out his website and read his essays or find out where his next conference talk is going to be.

Also, if you are into crypto, you may want to tune in to the @thecoinoffering podcast he’s co-hosting from time to time.

 

6. Noah Kagan


Known for: Sumo, AppSumo
Quote on Growth: “A startup can focus on only one metric. So you have to decide what that is and ignore everything else.”

From Intel to Facebook and Mint, Noah has put his hands on many different projects and products, and their marketing. He also likes tacos. A lot.

What Noah is mostly known for though is Sumo and AppSumo, a list-building set of tools and a daily deals website respectively. For more than 10 years Noah has led and grown two of the most recognizable brands in the digital marketing landscape.

Also, don’t forget to take a look at Noah’s blog, OkDork, where he shares useful insights based on his marketing stories, business experience, and personal development.

 

7. Sean Ellis


Known for: Dropbox, Growth Hackers
Quote on Growth: “Growth is an aftereffect of strong product/market fit and great distribution.”

This wouldn’t be a complete list without mentioning Sean Ellis. Sean is responsible for the term ‘Growth Hacking’, as he coined it in 2010. He’s also the co-author of ‘Hacking Growth’, one of the most important books in the Growth bibliography.

Business-wise, Sean is formerly the founder and CEO of marketing software company Qualaroo, which was acquired by Xenon Ventures. In 2013 he founded Growth Hackers, the biggest online community for growth hackers.

A little earlier this year, Sean launched OnlineCareerFair.org, an organization with a mission to help college students build their networks and get career guidance.

 

8. Steli Efti


Known for: Close.io
Quote on Growth: “You have to grow step by step, customer by customer, instead of reaching 100 customers at breakneck speed.”

Steli Efti is the co-founder and CEO of Close.io, a sales automation CRM that helps companies boost their sales. He’s a Y Combinator alumni, and also an advisor to several startups and entrepreneurs.

He’s also the author of The Ultimate Startup Guide To Outbound Sales.

Steli is an expert in the SaaS industry, so it comes as no surprise that his latest book is titled “Product Demos That Sell: How to Deliver Winning SaaS Demos”.

 

9. Sujan Patel


Known for: Mailshake, Voila Norbert
Quote on Growth: “Don’t let the perfect be the enemy of the good. Start where you are and expand as you’re able to.”

Originally starting with SEO, Sujan Patel is today a well-established growth marketer and entrepreneur.

Data-driven and creative, Sujan has co-founded two companies, which are responsible for two very successful email marketing tools: Mailshake and Voila Norbert. Mailshake is a sales engagement and automation software tool, and the latter is an email finder tool.

Last but not least, for the past five years, Sujan has also been the Manager Partner at Ramp Ventures, a firm that grows companies and startups like Mailshake, LinTexting, and Narrow.io.

10. Theo Moulos

theomoulos

 

Known for: GrowthRocks, Growth Hacking University
Quote on Growth: “Growth hacking is the proof that the best marketers are actually engineers.”

Theo is the CEO of GrowthRocks, a leading growth hacking agency based in the UK. What’s more, he’s the CEO of  Viral Loops, the popular referral marketing tool, and the board member of Ziphawk, an emerging SV startup. He’s also the writer of a few eBooks and a speaker in big events, including eCommerce Growth Summit, and Growth Hacking Conference.

Theo may be changing many hats thorough the day but his favorite one is that of the teacher; besides offering his growth hacking services, he loves teaching and running Growth Hacking University.

 

11. Tom Hunt


Known for: SaaS Hacker / SaaS Marketer
Quote on Growth: “A product worth a great story is a product worth selling.”

If SaaS marketing is your thing then Tom Hunt should be on the top of your list of growth hackers to follow. Tom is the managing director of SaaS Marketer (what used to be SaaS Hacker for a while). SaaS Marketer is responsible for some of the most interesting and fresh SaaS case studies you can find.

Tom is also the co-founder of bCast, a ‘podcast hosting for high growth businesses’.

Before all this, Tom was initially a management consultant. When he got bored, he built a marketplace for online entrepreneurs & virtual assistants from scratch, which then he sold.

If you are interested in what Tom does, don’t forget to subscribe to SaaS Marketer blog or follow him on social media.

 

12. Wes Bush


Known for: Product-Led Growth
Quote on Growth: “Truly great software companies are built to be product-led.”

Wes Bush is the young gun on our list. If you haven’t heard of him, it’s time you should.

Wes is the author of one of the newest books on growth – Product-Led Growth: How to Build a Product That Sells Itself. He’s also the creator of a 6-week course that can help you build your own product-led growth strategy from scratch.

If for the last minute you are wondering what on earth “product-led” is, you shouldn’t feel bad; he coined the term. And now his secret mission is to add it to our marketing dictionary! Apparently, he accomplished his mission with my case.

Anyway, you want to hear more from Wes, you should try tuning in to his podcast, like a few thousand other marketers do every week.

Top Growth Hackers – Honorable Mentions

Did we forget anyone?

Absolutely, but then again this is a top 12 list. So here are a few honorable mentions, so I can squeeze in a few more names.

Effie C Bersoux

 

Effie, CEO at GrowthGirls and co-Founder at GrowthRocks, is all about woman entrepreneurship and growth. In her career, she’s helped big multinational organizations and innovative startups to grow and she has worked with brands such as Oh app, Sundance Film Festival, and Lana Bank.

Gilles De Clerck

Gilles De Clerck is a product growth strategist and a startup mentor. Today, you will usually find him diving deep into subjects such as experimental design to build ROI-driven business growth strategies, validation of new business ideas, personal branding, as well as user acquisition, and onboarding.

Nir Eyal

Nir Eyal is fusing growth, psychology, and business. Besides being a lecturer and a speaker, he’s also the author of “Hooked: How to Build Habit-Forming Products .”

Sylvia Ng

Sylvia Ng is also one of the top growth hackers in her own right. She’s mostly about two things: product & analytics. She’s a product growth and analytics professional and loves using the intersection of data, engineering, and marketing to fuel business results.

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