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Category: Analytics

Analytics? It’s like being a detective for your data! 🕵️‍♀️ Imagine you threw a party, and afterward, you wanted to know who showed up, what snacks they loved, and how many stayed for karaoke. Analytics does the same thing for your website or app—tracking who visited, what they clicked, how long they stayed, and what made them leave. It’s the secret sauce to figuring out what works, what doesn’t, and how to make your next “party” (or campaign) even better.

8 SaaS Marketing Strategies for Your Non-SaaS Business

SaaS companies, through their SaaS marketing strategies, reshaped digital. Now, all kinds of businesses are using these kinds of strategies.

Customer Acquisition Cost (CAC): Definition, Formula & Tactics

Customer Acquisition Cost (CAC) is one of the most indicative growth metrics for most businesses. Here’s how to find it.

Data-Driven Marketing: What Is It and How to Use It in Practice

When digital marketing meets reasoning, the result is data-driven marketing— the kind of marketing allows you to make informed decisions.

GA4 Search Console Integration for TRUE Traffic [Guide]

Looking to make the most out of your digital tools? Here’s the full GA4 Search Console Integration guide to make it happen.

Google Analytics: Unlocking Big Data In 10 Steps

The term “data-driven” is widely spread around the web, but how many people are

Performance Marketing – Full Guide [2020]

Imagine not having to worry about your sales and marketing investments. Where you don’t

Scroll Tracking: Google Analytics Events – Complete Guide

The complete guide to Google Analytics Scroll Tracking.

Selecting the AI Approach for Data Analysis

Approaches for data analysis models, clarifying the landscape and revealing how AI can enhance these methodologies to enable smarter decision-making.

(Please) Don’t Hire a SaaS Consultant Before This

March 2021 7 Comments

Are you looking to hire a SaaS consultant to grow your app or tool? Here are 6 things you should consider before contacting one.

10 Lead Generation Tactics for Startups

May 2023 No Comments

Lead generation is challenging; lead generation for startups is even more challenging, since you start from point 0.

10 Reasons Why Startups Fail: Errors and Red Flags

December 2022 No Comments

It’s no secret that 9 out of 10 startups fail. If you have a startup or working for one, what can you do different?

10+1 Marketing Tips for a Successful Product Launch

October 2021 No Comments

You are about to do your product launch. But what does this mean marketing-wise? Here are 11 marketing tips for launching a new product.

15 CRO Strategies for Your SaaS Company

April 2021 No Comments

Conversion Rate Optimization is about turning a user into a customer. Here are The Top 15 CRO Strategies to help you with that.

18 Cloud Apps to Grow your Business Today

June 2020 2 Comments

Cloud Apps are pretty much a given for today’s businesses. According to 451 Research, 90% of companies are on the cloud. But do they unfold

20 ChatGPT Prompts for Your Digital Marketing

February 2023 No Comments

Can ChatGPT help you with your digital marketing tasks? We tried more than a few ChatGPT prompts to find out ourselves!

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Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_UA-52042964-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_lfa	2 years	This cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address.
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cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
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elementor	never	This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
_gr	2 years	This cookie captures the email of the user when identified. We have three (3) ways to identify the email of the user. a) when user clicks on a link of a Growthrocks' campaign, b) when user is logged-in and c) when a user submits a form containing an email
_gr_flag	2 years	A simple cookie to capture that information of the user has been sent to Marketing Automation. If true no further information will be sent. If no, the system will try to send information when the email will be filled
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_UA-52042964-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
__Host-GAPS	2 years	This cookie allows the website to identify a user and provide enhanced functionality and personalisation.
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_lfa_test_cookie_stored	past	No description
AnalyticsSyncHistory	1 month	No description
apbct_visible_fields_0	session	No description
apbct_visible_fields_1	session	No description
apbct_visible_fields_2	session	No description
apbct_visible_fields_3	session	No description
apbct_visible_fields_4	session	No description
apbct_visible_fields_5	session	No description
apbct_visible_fields_6	session	No description
apbct_visible_fields_7	session	No description
ct_checked_emails	session	No description
ct_has_scrolled	session	No description
ct_mouse_moved	session	No description
ct_screen_info	session	No description
GetLocalTimeZone	session	No description
ifso_last_viewed	session	No description available.
ifso_visit_counts	1 year	No description available.
li_gc	2 years	No description
nitroCachedPage	session	No description
prism_649664625	1 month	No description

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