How can you optimize if you don't know WHAT to optimize? We shed light on Google's SEO ranking factors and differentiate between fact and fiction.
Addressing business customers, enterprises or corporations
Addressing individuals, freelancers, influencers
Growing both supply and demand in parallel
Pure SaaS, zero-touch, concierge on-boarding SaaS
Services & products for enterprises and corporations
The supply side of any markeplace in most of the times refers to enterprises
By special case / challenge
By stage
Pure e-commerce with one-time products or subscriptions services
Where Doctors, architects, consultants, life coaches offer their services
Digital Products offered to individuals such as webinars, ebooks, academies etc
Covering the demand side, that in most of the cases is addressing individuals
By special case / challenge
By stage
Offering options for individual to book a venue, walkthroughs or events
Offering the ability to brands to promote their products to individuals
Review sites, listing sites allowing users to find and review them
Directories of physical venues or properties for users to book, rent or buy
By special case / challenge
By stage
Google announced Universal Analytics are going away in July '23.
A Guide Full Of Growth Tactics for your eCommerce Store
A Guide to nail your blogging for you and your customers
All the secrets to perform the brainstorming meetings of your life
Learn About the art of Referral Marketing and how to build ambassadors for your brand
The canvas for you to fill and the full playbook on how to complete your growth plan
The full playbook to build your product that will grow avoiding any step-backs
The absolute guide you will need while planning to test the viability of your product
A step-to-step guide on how to build the one asset with the potential to become your unfair digital advantage
Definitions of various terms, exclusive to our growth hacking (aka growth marketing) industry, that users may not be familiar with
The most complete directory of SaaS tools. You can list your own or find the one to help your needs
This is the cheat sheet we need to score your growth skills. Use to to self-assess your skills or to recruit your next rockstar
The holistic way
Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, new technological options and social metrics to sell products and gain exposure.
Growth Hacking marketing is a combination of mindset, process and tactics to achieve sustainable growth for your company quickly, taking into account budget constraints
Digital Marketing doesn’t run in Silos;
The role of a Growth Hacking Agency (aka a holistic digital marketing agency) is to combine technical but also marketing abilities to broaden a company’s reach, to affect consumer behavior, increase important third-party scrutiny and attract diverse target markets and segments.
Our Growth Hacking team will address several areas such as: helping lead company-wide change in response to evolving buying patterns, stepping up efforts to shape the company’s public profile, managing complexity, and building new marketing capabilities throughout your company as a whole.
The following are a few areas of our responsibility:
Based on a deep analysis on your web properties and business we will undertake the following activities:
First we need to ensure that users landing on our website are doing what we want them to do. For that we recommend a full marketing stack with all pixels necessary and Google Tag Manager to control everything. That will ensure that when users come, we will start converting them.
Any omissions and issues found will be reported right at the beginning of the Growth Strategy implementation.
Then we will have to build the various channels to bring users to our funnel. Facebook, Linkedin, outreach, paid ads and SEO channels (for organic traffic) will be utilized, all with very careful and thoughtful targeting.
Lastly (not chronologically) we will need to create the relevant reports for management and for us, in order to fully understand the performance and continue optimizing that towards the desired outcomes. While we can simply guide you in the subject of what reports you need to create and how, it is advisable to integrate reporting tools and build those reports as early on as possible.
A team of growth hackers should be led by a Growth Master “your liaison in your project” with the passion to bring results, together with a vast background and experiences in the field of Digital and growth Marketing.
The team should include:
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_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_UA-52042964-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
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AnalyticsSyncHistory | 1 month | No description |
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ifso_visit_counts | 1 year | No description available. |
li_gc | 2 years | No description |
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