Digital Marketing doesn’t run in Silos;
The role of a Growth Hacking Agency (aka a holistic digital marketing agency) is to combine technical but also marketing abilities to broaden a company’s reach, to affect consumer behavior, increase important third-party scrutiny and attract diverse target markets and segments.
Our Growth Hacking team will address several areas such as: helping lead company-wide change in response to evolving buying patterns, stepping up efforts to shape the company’s public profile, managing complexity, and building new marketing capabilities throughout your company as a whole.
The following are a few areas of our responsibility:
- Defining the optimal paid budget between different user acquisition channels. This means that in some cases we might propose to increase spending on one channel if it brings significantly better results than the rest of the channels. In other words, we will do whatever is best to bring the results for those KPIs we have defined together.
- Liaising with in-house marketeers, if available, to guide a unified approach regarding customer service, distribution, etc. that meets market demand.
- Developing a feasible and attainable Growth Plan for the marketing department and overseeing its day-to-day implementation.
- Designing and coordinating and executing digital campaigns, PR and other marketing efforts across channels (digital, press, referrals, contests etc.).
