The holistic way
Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, new technological options and social metrics to sell products and gain exposure.
Growth Hacking marketing is a combination of mindset, process and tactics to achieve sustainable growth for your company quickly, taking into account budget constraints
Digital Marketing doesn’t run in Silos;
The role of a Growth Hacking Agency (aka a holistic digital marketing agency) is to combine technical but also marketing abilities to broaden a company’s reach, to affect consumer behavior, increase important third-party scrutiny and attract diverse target markets and segments.
Our Growth Hacking team will address several areas such as: helping lead company-wide change in response to evolving buying patterns, stepping up efforts to shape the company’s public profile, managing complexity, and building new marketing capabilities throughout your company as a whole.
The following are a few areas of our responsibility:
Based on a deep analysis on your web properties and business we will undertake the following activities:
First we need to ensure that users landing on our website are doing what we want them to do. For that we recommend a full marketing stack with all pixels necessary and Google Tag Manager to control everything. That will ensure that when users come, we will start converting them.
Any omissions and issues found will be reported right at the beginning of the Growth Strategy implementation.
Then we will have to build the various channels to bring users to our funnel. Facebook, Linkedin, outreach, paid ads and SEO channels (for organic traffic) will be utilized, all with very careful and thoughtful targeting.
Lastly (not chronologically) we will need to create the relevant reports for management and for us, in order to fully understand the performance and continue optimizing that towards the desired outcomes. While we can simply guide you in the subject of what reports you need to create and how, it is advisable to integrate reporting tools and build those reports as early on as possible.
A team of growth hackers should be led by a Growth Master “your liaison in your project” with the passion to bring results, together with a vast background and experiences in the field of Digital and growth Marketing.
The team should include: