By reaching out to audiences, a company can end up converting new customers and increasing brand awareness. Outreach is more associated with outbound marketing than inbound marketing because outreach focuses on approaching leads and convincing them to perform an action, whereas inbound marketing attracts leads to you.
Outreach also place the fundamentals for implementing retargeting for those landed on our properties.
Outreaching is not about building links or acquiring clicks. It’s about building relationships thus as for every relationship you need to know what you are doing for an optimized conversion. Preparation is king. Velocity is important while executing, But while preparing, you need to take your time and have a lot of steps back to reconsider what’s the best approach. Remember, outreaching may go massively but you have only one chance with each individual, Don’t waste it.
Concerning outreaching, a procedure has to be followed in order to email people. It can apply in many cases such as:
– Addressing outreached / unknown audience
– Re-engaging dormant customers
– Engaging ex. Customers (legacy clientele)
The idea of why you need to invest in that is very simple: You cannot know in which message the target customer will react upon.
The overall goal is to bring traffic and to create engagement by collecting email addresses that will be nurtured in a later phase (these are called MQLs or Marketing Qualified Lists)