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Performance Marketing

Also known as: PPC and it refers to Paid Ads

An important customer acquisition tactic to increase targeted and qualitative sign ups/traffic & acquire new users:

Google AdWords and/or Facebook and sponsored banners on communities and websites related to the market
Google Adwords: Split ads in many different advert sets (e.g. interests, age groups, devices, audiences etc)
Run A/B testing in the same ads with different copies, images, etc
Analyze the performance of the ads and keep the ones which perform better
Geo-location targeting in specific “premium” places in different countries and analysis of interests
Look-a-like Email List to target audiences that are similar to that of the email list. Throughout the campaign, Facebook will be checking profiles connect with those that closely resonate with customer’s audience.

PPC needs to come with a set of ongoing Optimization: It’s about Managing, testing, refining and ultimately, improving campaigns that exist within a pay per click marketing campaign. Without ongoing optimization of these components it is very easy to spend, and in many cases waste, a lot of money running pay per click ads. Ad platforms, like Google AdWords and Facebook Ads, Linkedin Ads need continuous (daily or weekly optimization) to “correct” conversions, clicks, effectiveness and efficiency.

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Cookie	Duration	Description
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Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
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ct_has_scrolled	session	No description
ct_mouse_moved	session	No description
ct_screen_info	session	No description
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ifso_visit_counts	1 year	No description available.
li_gc	2 years	No description
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Performance Marketing

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