The General Data Protection Regulation (GDPR) is European Union legislation that will apply from May 25, 2018, however its purpose can be summarized very simply: Its aim is to strengthen the rights of European Union (EU) citizens with regard to how their personal data is used and how it’s protected. (‘Personal data’ means any information that relates to an identified or identifiable natural person).
The GDPR applies to any organization inside or outside the EU who is marketing goods or services to, and/or tracking the behaviors of, EU citizens. If you do business with Europeans that involves the processing of their personal data, this legislation applies to you.
This GDPR service is meant to cover all verticals and industries. In priority those verticals need to comply the soonest as they do offer numerous touchpoints with their customers (or potential customers)
– Ecommerce sites
– SAAS Products
– Any kind of Digital Agencies etc.
– Online Services
– Two-sided marketplaces
– etc.
It’s beyond a GDPR consulting. It’s a Growth Hacking service to inbound marketing, made my growth hackers for growth hackers and founders. It’s about putting and integrating your inbound stack into a growth machine that will keep you connected with your customers. With our GDPR advice, you can reduce un-subscription rate and keep sending relevant information thus keeping your customer happy.
What are the components you use? Are they properly configured? Where information is collected and how that information is been used. We will audit all the touch points for you.
As a “touchpoint” we define any influential action initiating an interaction, a human contact or a physical or sensory interaction (via an interface).
Each touchpoint is a message that literally “touches” a customer in some way. Collectively, touch points create the customer’s experience. Touchpoint marketing analyzes the assets and processes that make up the touch points and maps them according to where they lie in the customer lifecycle. The result allows a company to identify its current position and create and execute a strategy that produces measurable results.
Touchpoints could be contact forms down to order taking systems.
By changing components or by configuring the components in a proper manner you may comply with the GDPR/CCPA. You also comply, by delivering new features and abilities to your users to manage their data in a very transparent way.
In GDPR (as well as in 27001) documentation is essential. So we will be documenting your processes, data flows and digital assets
We will be consulting you on how to consolidate information and how to manage consents centrally…
Newsletters, contact forms, freebies, engineering-as-marketing, side projects, giveaways. Referrals systems, are only a few of the touchpoints you interact your customers with. We will consult you on a way to manage those consents centrally in order to have flexibility on what you can do and what you can’t.
We will deliver you the correct privacy notices and terms & conditions copy tailored for your needs.
