Category: PPC

The GrowthRocks archive for PPC.

3 Reasons Why You Must Not Optimize Your Landing Page

In contrast to other kinds of pages (e.g. blog posts), landing pages have one

9 Actionable Hacks to Craft Compelling Copy

Copywriting skills are useful to all marketers – not just to copywriters.

Ad Copy: The Ultimate Guide to Google Ads Copywriting

Writing an Ad Copy is as important as measuring its impact and performance. Here’s The Complete Guide to Ad Copy & Ads Copywriting!

Outsourcing Your Marketing: This is What to Expect

What are the pros and cons of outsourcing your marketing services? And what should you expect if you do so?

SEO vs PPC: Which one to use pros & cons

How do you turn a Marketing Agency into a Boxing Ring? You just say SEO is better than PPC and vice versa. May the best Win!

Single Keyword Ad Groups (SKAG): Benefits & Guide

A Single Keyword Ad Group, also known as a SKAG, is the ad group that contains only one keyword. Here’s everything you need to know about it!

(Please) Don’t Hire a SaaS Consultant Before This

March 2021 7 Comments

Are you looking to hire a SaaS consultant to grow your app or tool? Here are 6 things you should consider before contacting one.

10 Lead Generation Tactics for Startups

May 2023 No Comments

Lead generation is challenging; lead generation for startups is even more challenging, since you start from point 0.

10 Reasons Why Startups Fail: Errors and Red Flags

December 2022 No Comments

It’s no secret that 9 out of 10 startups fail. If you have a startup or working for one, what can you do different?

10+1 Marketing Tips for a Successful Product Launch

October 2021 No Comments

You are about to do your product launch. But what does this mean marketing-wise? Here are 11 marketing tips for launching a new product.

15 CRO Strategies for Your SaaS Company

April 2021 No Comments

Conversion Rate Optimization is about turning a user into a customer. Here are The Top 15 CRO Strategies to help you with that.

18 Cloud Apps to Grow your Business Today

June 2020 2 Comments

Cloud Apps are pretty much a given for today’s businesses. According to 451 Research, 90% of companies are on the cloud. But do they unfold

20 ChatGPT Prompts for Your Digital Marketing

February 2023 No Comments

Can ChatGPT help you with your digital marketing tasks? We tried more than a few ChatGPT prompts to find out ourselves!

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Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_UA-52042964-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
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vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
_gr	2 years	This cookie captures the email of the user when identified. We have three (3) ways to identify the email of the user. a) when user clicks on a link of a Growthrocks' campaign, b) when user is logged-in and c) when a user submits a form containing an email
_gr_flag	2 years	A simple cookie to capture that information of the user has been sent to Marketing Automation. If true no further information will be sent. If no, the system will try to send information when the email will be filled
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_UA-52042964-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
__Host-GAPS	2 years	This cookie allows the website to identify a user and provide enhanced functionality and personalisation.
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_lfa_test_cookie_stored	past	No description
AnalyticsSyncHistory	1 month	No description
apbct_visible_fields_0	session	No description
apbct_visible_fields_1	session	No description
apbct_visible_fields_2	session	No description
apbct_visible_fields_3	session	No description
apbct_visible_fields_4	session	No description
apbct_visible_fields_5	session	No description
apbct_visible_fields_6	session	No description
apbct_visible_fields_7	session	No description
ct_checked_emails	session	No description
ct_has_scrolled	session	No description
ct_mouse_moved	session	No description
ct_screen_info	session	No description
GetLocalTimeZone	session	No description
ifso_last_viewed	session	No description available.
ifso_visit_counts	1 year	No description available.
li_gc	2 years	No description
nitroCachedPage	session	No description
prism_649664625	1 month	No description

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