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A/B testing? Oh, that’s like a little science experiment for marketers! Imagine you’re trying to pick the best outfit for a party. You try on two looks (A and B), and then you ask your friends which one they like better. In the marketing world, it’s the same idea—you show different versions of a webpage, ad, or email to two groups of people and see which one gets more love (clicks, sign-ups, or sales). It’s the ultimate “choose your favorite” game, but with data doing the judging instead of your friends.

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Microdramas: What You Need to Know About the Actors

AI microdramas are making it possible for small teams to produce entire fictional series without cameras, locations or even traditional actors. But creating the story may be the easy part. The real challenge is deciding who your actors are, how their identities remain consistent, who owns or verifies those identities, and whether they can move between platforms.

You Are Probably Not Training Your AI

Companies keep saying they are training AI on their business. Most of the time, they aren’t training anything. They are building a knowledge layer around the model. And OpenAI, Gemini, and Claude approach that problem quite differently.