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Inbound Marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful, not interruptive. With Inbound Marketing, potential customers find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.
Inbound marketing is widely viewed as an effective means of brand promotion. However, it’s often viewed as a “nice to have” as opposed to a necessity. By 2017, that’s no longer the case. Inbound marketing is now downright essential.
By creating and implementing an Inbound Marketing process and stack of tools, you can leverage the incoming traffic on your online properties, and efficiently guide your potential customers from prospects to all the way down to customers.
The Theory Behind Inbound Marketing
Inbound Marketing involves a full set of technological choices and features
– Figuring out the existing user flows
– Creating a Marketing funnel (from unknown user -> MQL -> SQL)
– Designing the different customer paths that support the Marketing funnel
– Putting together a list of necessary tools to support the Inbound process
– Setting up the user flows on the tools & implement the Inbound strategy
– Integrating the Inbound tools on all available online properties (website, blog, app, etc.)