Quotes suck.
“When you want something, all the universe conspires in helping you to achieve it”
What does that even mean? What if I want to become a tyrant or wish that somebody gets hurt? Is the universe a-OK with that? Does the universe have its own (universal) code of ethics? Isn’t ethics a human construct? And why would the universe care in the first place?
Too often quotes try too hard to impress the reader; they lack however real value and substance. Not only that but the message can be out of context and, sometimes, the name of the quote is wrong.
“Four out of three quotes come from Albert Einstein.”
– Me
And what if the quote is right and makes sense? Isn’t this considered an argument from authority?
Well, okay, if quotes are that bad so why is this a list of digital marketing quotes – 99 of them? That’s because quotes are not meant to be taken seriously. Quotes are meant to inspire. Whatever that means.
So sit back, relax, and read what 99 professionals from the digital marketing & growth hacking industry have to say.
Digital Marketing Quotes: General
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
― Seth Godin, Bestselling Author and Blogger
“Nobody cares about your products, except you.”
― David Meerman Scott, Marketing Speaker, Author
“Stop selling. Start helping.”
― Zig Ziglar, Author and Motivational Speaker
“Business has only two functions ― marketing and innovation.”
― Milan Kundera, Novelist, Playwright and Poet
“The best marketing doesn’t feel like marketing.”
― Tom Fishburne, Cartoonist and Author
“Create content that reaches your audience’s audience.”
― Ann Handley, Business Speaker, Writer
“If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”
― Guy Kawasaki, Author, Entrepreneur, Evangelist
“Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.”
― Marc Mathieu, Samsung CMO
Digital Marketing Quotes: Content Marketing
“Good content is a commodity; great content is a scarcity.”
― Unknown
“Content is not king, but a president elected by the votes of those whom it aims to rule.”
― Raheel Farooq, Teacher, Writer and Voiceover Artist
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
― Andrew Davis, Bestselling Author and Keynote Speake
“These days, people want to learn before they buy, be educated instead of pitched.”
― Brian Clark
“You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.”
― Jon Ball, Business Developer
“What you do after you create your content is what truly counts.”
― Gary Vaynerchuk, Entrepreneur, CEO, Investor
“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.”
― Jamie Turner, Founder and CEO
“Content is anything that adds value to the reader’s life.”
― Avinash Kaushik, Entrepreneur, Authors, Public Speaker
“Content is the reason search began in the first place.”
― Lee Odden, Author, Speaker, Influencer
“Either write something worth reading or do something worth writing about.”
― Benjamin Franklin, former US president
“What helps people, helps business.”
― Leo Burnett, Adversiting Executive Legend
“Content is the atomic particle of all marketing.”
― Rebecca Lieb, Keynote Speaker, Author, Columnist
“When creating content, be the best answer on the internet.”
― Andy Crestodina, Speaker, Co-founder, Marketing Specialist
Digital Marketing Quotes: SEO
“The best place to hide a dead body is page two of Google.”
― Dharmesh Shah, Co-Founder, CTO, Author
“Google only loves you when everyone else loves you first.”
― Wendy Piersall, Author, Blogger and Artist
“A website without visitors is like a ship lost in the Horizon”
― Technopreneur, Marketing Expert
“Social may be sexy, but search still pays the bills.”
― Digital Marketing Consultant
“Google is the new corporate homepage.”
― Jeremiah Owyang, founder of CrowdCompanies
“Google only loves you when everyone else loves you first.”
― Wendy Piersall, writer & blogger
“The objective is not to make your links appear natural. The objective is that your links are natural.
― Matt Cuts, Software Engineer
“SEO is a marathon, not a sprint.”
― Unknown
“SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.”
― Jordan Teicher, Editor In Chief at Contently
“Search engines aren’t trying to make life harder for website owners. They see search as a product, and as they improve their product, the game changes by default.”
― Kathryn Aragon, Author, ContentMarketerr
“Google will know that you are hungry for sushi before you do.”
― Ben Kunz, Executive Vice President at Mediassociates“Good SEO is needed more than ever today. Someone has to clean up the bad SEO.”
― Warren Whitlock, Author, Digital Business Development Strategist
“The best link-building strategy is to create something awesome and let everyone know about it.
― Tim Soulo, CMO & Product advisor at Ahrefs
Digital Marketing Quotes: PPC
“Nobody reads ads. People read what interests them. Sometimes, it’s an ad.”
― Howard Gossage, Advertising Legend
“If great content is the hero, then banners are the villain.”
― Michael Brenner, CEO of MIG
“We need to stop interrupting what people are interested in and be what people are interested in.”
― David Beebe, Content Advisor, Keynote Speaker
“If you want your precious brand traffic, you’re going to have to pay for it. ”
— Aaron Levy, Founder & CEO Raise the Bar
“Money is the best Feedback.”
― Claudiu Murariu, CEO & Co-Founder InnerTrends
Digital Marketing Quotes: Web Design
“Good design is obvious. Great design is transparent.”
― Joe Sparano, Graphic Designer
“Design like you are absolutely right, then optimize like you were wrong from the start.”
― Jordie van Rijn, Marketing Consultant
“The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.”
― Hillam Curtis, Designer, Author, Musician, Filmmaker
“Websites promote you 24/7: No employee will do that.”
― Paul Cookson, Poet, Performer
“Design is not just what it looks and feels like. Design is how it works.”
― Steve, Founder, CEO
“Content precedes design. Design in the absence of content is not design, it’s decoration.”
― Jeffrey Zeldman, Entrepreneur, Web Designer, Author
“Websites should look good from the inside and out.”
― Paul Cookson
“A picture is worth a thousand words. An interface is worth a thousand pictures.”
― Ben Schneiderman, Computer Scientist
“Design from the spine and you’ll be fine.”
― Carl Heaton, UX Designer, Web Consultant
“If you think math is hard, try web design.”
― Trish Parr, Web Designer, Consultant
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” ― Lindon Leader, Graphic Designer
“Digital design is like painting, except the paint never dries.”
― Neville Brody, Graphic Designer, Typographer, Art Director
“Intuitive design is how we give the new user Superpowers.”
― Jared Spool, Writer, Researcher, Educator
Digital Marketing Quotes: Referral Marketing
“In sales, a referral is the key to the door of resistance.”
― Bo Bennett, Author of ‘Year to Success’
“All things being equal, people will do business with, and refer business to, those people they know, like and trust.”
― Bob Burg, Author & Speaker
“Consumers are taking ownership of brands, and their referral power is priceless.”
― Erik Qualman, Social media expert
“A trusted referral influences people more than the best broadcast message. A trusted referral is the holy grail of advertising.”
― Mark Zuckerberg, CEO Facebook
“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.”
― Jim Rohn, Author & Speaker
Digital Marketing Quotes: Social Media
“Content is fire; social media is gasoline.”
― Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert
“90% trust peers on social networks (even strangers); only 15― 18% trust brands.”
― Danny Brown, Award-Winning Marketer and Author
“Twitter is not a technology. It’s a conversation and it’s happening with or without you.”
― Charlene Li, Author, Founder, CEO
“Our head of social media is the customer.”
― McDonald’s
“Social media is about the people! Not about your business. Provide for the people and the people will provide you.”
― Matt Goulart, Founder, Ignite Digital
“Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and be who you are.”
― Richie Norton, Author
“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.”
― Lori R. Taylor, Founder, Rev Media Marketing
“There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.”
― Futurist, Keynote Speaker
“Social media allows big companies to act small again.”
― Jay Baer, Writer, Marketer, Keynote Speaker
“Think like a publisher, not a marketer.”
― David Meerman Scott, Marketing Speaker, Author
“If you make your customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
― Jeff Bezos
“We don’t have a choice on whether we do social media, the question is how well we do it.”
― Erik Qualman, Author, Keynote Speaker
“Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn’t truly engaging in a conversation.”
― Jeremy Goldman, CEO, Author, Consultant
Digital Marketing Quotes: Branding
“You can’t build a reputation on what you are going to do.”
― Henry Ford, Legendary industrialist
“Branding is what people say about you when you are not in the room.”
― Jeff Bezos, Founder, CEO, Investor
“It takes 20 years to build a reputation and five minutes to ruin it.
― Warren Buffet, Berkshire Hathaway CEO
“Your premium brand had better be delivering something special, or it’s not going to get the business.”
― Warren Buffet, Berkshire Hathaway CEO
When people use your brand name as a verb, that is remarkable.
― Former Hewlett Packard President & CEO
“Loyalty is not won by being first. It is won by being best.”
― Stefan Persson, Industrialist
“Brand is just a perception, and perception will match reality over time.”
― Elon Musk, Living legend
“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no public trust.”
― Richard Branson, Virgin Group Founder
Digital Marketing Quotes: Email Marketing
“Email is the Jason Bourne of online: somebody’s always trying to kill it. It can’t be done.”
― Unknown
“How to write a good email:
- Write your email
- Delete most of it
- Send”
― Dan Munz, Digital professional
“In the time it took you to read this sentence 20m emails have been sent.”
― John Watton, Leading Marketing at Adobe
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”
― Ramsay Leimenstoll, Financial advisor
“Quality over quantity – Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.”
― Benjamin Murray, Marketing automation specialist
“When you have written your headline, you have spent eighty cents out of your dollar.”
― David Ogilvy, Advertising legend
“Either write something worth reading or do something worth writing about”.
― Benjamin Franklin, former US president
“You don’t have to create the most interesting thing ever, just the most interesting thing at the moment.”
― Lee Clow’s Beard
“An email without clarity is like an annoying mime: Just say what you want or get out the way!”
― Jordie van Rijn, Email marketing consultant
“Bait without a hook is just food.”
― John Hayes, American Express CMO (on email CTAs)
“The most successful call-to-action in the world is the letter X, make yours better.”
― Andrew Hanelly, Digital strategist
Digital Marketing Quotes: Growth Hacking
“Growth hacking is not anti-marketing, it is the evolution of marketing, it is pro-growth.”
― Sean Ellis, The original Growth Hacker
“Growth hacking is the proof that the best marketers are actually engineers.”
― Theo Moulos, CEO GrowthRocks
“Growth hacking has a subtle message of ‘what have you done for me today?’. You never stop as a growth hacker.”
― Blake Commagere, Angel investor
“Fail fast, learn fast”
― Unknown
“There are no silver bullets.”
― Ben Horwitz, Businessman
“A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable.”
― Ryan Holiday, Entrepreneur
“Growth hacking is a mindset.”
― Dani Hart, Growth hacking consultant
“Growth is an aftereffect of strong product-market fit and great distribution.”
― Andrew Chen, General Partner at a16z
“A growth hacker lives at the intersection of data, product, and marketing.”
― Aaron Ginn, technologist
Conclusion
How did you like these social media quotes?
If you are looking for more quotes on marketing, make sure to read the Top 66 Social Media Quotes To Inspire Your Marketing.
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I write for GrowthRocks, one of the top growth hacking agencies. For some mysterious reason, I write on the internet yet I’m not a vegan, I don’t do yoga and I don’t drink smoothies.
