As of October 2024, the global social media user base has grown to 5.22 billion, accounting for 63.8% of the world’s population.
If we also take into account that the average daily time spent using social media is almost two and a half hours, we can realize the big impact social media has on humanity.
Is this good? Is this bad? It is what it is. This post is not a piece of criticism but rather a collection of social media quotes.
Here are 66 quotes from professionals about this cultural phenomenon of our time.
Top 66 Social Media Quotes
“Content is fire; social media is gasoline.”
― Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert
“Remember when people had diaries and got mad when someone read them? Now they put everything online and get mad when people don’t.”
― Unknown
“90% trust peers on social networks (even strangers); only 15 – 18% trust brands.”
― Danny Brown, Award-Winning Marketer and Author
“Twitter is not a technology. It’s a conversation and it’s happening with or without you.”
― Charlene Li, Author, Founder, CEO
“Our head of social media is the customer.”
― McDonald’s
“Twitter provides us with a wonderful platform to discuss/confront societal problems. We trend Justin Bieber instead.”
― Lauren Leto, author
“Stalking is all fun and games. Until you accidentally press the like button.”
― Unknown
“Social media is about the people! Not about your business. Provide for the people and the people will provide you.”
― Matt Goulart, Founder, Ignite Digital
“Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and be who you are.”
― Richie Norton, Author
“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.”
― Lori R. Taylor, Founder, Rev Media Marketing
“There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.”
― Futurist, Keynote Speaker
“Social media allows big companies to act small again.”
― Jay Baer, Writer, Marketer, Keynote Speaker
“Today people don’t trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them?”
― Jackie Huba, author
“Facebook is the only place where it’s acceptable to talk to a wall.”
― Unknown
“Think like a publisher, not a marketer.”
― David Meerman Scott, Marketing Speaker, Author
“If you make your customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
― Jeff Bezos
“We don’t have a choice on whether we do social media, the question is how well we do it.”
― Erik Qualman, Author, Keynote Speaker
“Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn’t truly engaging in a conversation.”
― Jeremy Goldman, CEO, Author, Consultant
“Everyone should build their network before they need it.”
― Dave Delaney, author
“Social media creates communities, not markets.”
― Don Schultz, marketing pioneer
“Social media is not a media. The key is to listen, engage, and build relationships.”
― David Alston, author
“Social media allows big companies to act small again
― Jay Baer, keynote speaker, emcee, author, and entrepreneur
“Pushing a company agenda on social media is like throwing water balloons at a porcupine.
― Erik Qualman, author, and motivational Speaker
“I want you to know that someone out there cares. Not me, but someone.”
― Unknown
“Social media is about sociology and psychology more than technology.
― Brian Solis, digital analyst, author, keynote speaker
“Social media is a contact sport.”
― Margaret Molloy, CMO of SiegelGale
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”
― Seth Godin, marketing author
“If what you are doing doesn’t add value, they won’t listen to you.”
― Marcus Sheridan
“Sell-sell-sell sales methods simply do not work on social media unless you are a major brand, and even then, they are discovering that this is less and less effective every day.”
― Kim Garst, CEO at KG Enterprises
“What happens in Vegas stays in Vegas. What happens on social media stays on Google forever.”
― Unknown
“Social media is like your own personal brand of junk food; some is just added calories”
― Nanette L. Avery, author
“Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.”
― Ardath Albee, CEO of Marketing Interactions
“Social networks aren’t about Web sites. They’re about experiences.”
― Mike DiLorenzo, NHL social media marketing director
“Clarity trumps persuasion.”
― MECLabs
“For every action, there is an equal and opposite reaction, plus a social media overreaction.
― Unknown
“Engage rather than sell … Work as a co-creator, not a marketer.”
― Tom H. C. Anderson, market researcher
“Activate your fans, don’t just collect them like baseball cards.”
― Jay Baer, Convince & Convert
“Social Media puts the “public” into PR and the “market” into marketing. ”
― Chris Brogan, President of New Marketing Labs
“We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value. ”
― Pete Cashmore, Founder of Mashable
“Facebook is like having nosey neighbors who don’t really like you. They just stay connected to look over the fence and see what you’re doing.
― Unknown
“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.”
― Mark Cuban, owner of the Dallas Mavericks
“Conversations are happening whether you are there or not.”
― Kim Garst, marketing strategist
“New marketing is about the relationships, not the medium.”
― Ben Grossman, founder of BiGMarK
“The value of being connected and transparent is so high that the roadbumps of privacy issues are much lower in actual experience than people’s fears.”
― Reid Hoffman, founder and executive chairman of LinkedIn
“Bring the best of your authentic self to every opportunity.”
― Brian Jantsch, author
“Social media policies will never be able to cure stupid.”
― Nichole Kelly, author
“When you say it, it’s marketing. When they say it, it’s social proof.”
― Andy Crestodina, co-founder & CMO Orbit Media Studios
“You can never go wrong by investing in communities and the human beings within them.”
― Pam Moore, CEO & Founder of Marketing Nutz
“There are only two industries that call their customers ‘users’: illegal drugs and software”
― Edward Tufte, statistician
“Monitor, engage, and be transparent; these have always been the keys to success in the digital space.”
― Dallas Lawrence, Levick Strategic Communications
“Being yourself is the only way how to stand out in today’s crowded market. So what’s YOUR story?”
― Magnetic Silvia, CEO Magnetic Look
“Don’t fix the marketing first, fix your product. Once you’ve got a good product to talk about, the marketing’s going to flow from that.”
― Scott Monty, Ford social-media chief
“If content is king, then conversion is queen.”
― John Munsell, CEO of Bizzuka
“Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.”
― Chris Pirillo, blogger
“Find your sweet spot: the intersection between what you know and what your customers need to know.”
― Joe Pulizzi
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
― David Meerman Scott, Best-Selling Author & Speaker
“Social media is just a buzzword until you come up with a plan.”
― Unknown
“Messing about on social media all day is not social selling.”
― Timothy (Tim) Hughes, author
“We don’t have a choice whether we do social media; the question is how well we do it.”
― Erik Qualman, author
“I use social media as an idea generator, trend mapper and strategic compass for all our online business ventures.”
― Paul Barron Network
“The trust your fans and followers feel toward your content translates into trust for your brand.”
― Rebekah Radice, author
“You only live once. Make sure you spend 15 hours on the Internet daily, seeking validation from strangers.”
― Unknown
“These days, in the world of apps and social media and … idiot friends, it is literally impossible to avoid spoilers.”
― Dan Howell, YouTuber
“The strength of social media is determined by the strength of your content.
― Haroon Rashid, Khemeia Consulting
“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.”
― Lori Taylor, founder and CEO of The Produce Moms
“Content marketing is a commitment, not a campaign.”
― Jon Buscall, Professional Photographer.
Conclusion
How did you like these social media quotes?
If you are looking for more quotes on marketing, make sure to read the Top 99 Digital Marketing & Growth Hacking Quotes.
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I write for GrowthRocks, one of the top growth hacking agencies. For some mysterious reason, I write on the internet yet I’m not a vegan, I don’t do yoga and I don’t drink smoothies.
