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SEO Copywriting Services

Combine SEO and Content for the optimum results

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Why SEO Copywriting

No doubt you are familiar with the phrase “Content is King” – the same applies to SEO where content plays a huge role. 

SEO Copywriting is the practice of producing keyword-optimized content that is ideal for human users and web crawlers alike. 

With effective SEO Copywriting, you can rank higher in SERPs, boost your website’s organic traffic and convert your leads to sales without having to invest in ads.

We create a variety of different deliverables, including writing for:

  • Blog Posts (for our internal blog)
  • Guest Blogs (for other publishers or blogs that link back to our website)
  • Ads (messages)
  • Websites (Home Pages, Internal Pages, Power Pages, Product Pages)
  • Landing Pages (in correlation to ads)

Our SEO Copywriting winning approach

We see more and more “Specialized” SEO Copywriting agencies focusing on content tactics rather than dealing with the SEO Copywriting holistically.

As we see it, these are the 3 Phases of our SEO Copywriting process:

Phase 1

Before Copywriting

Content Audit

Through Content Audits we gain data-driven insights into your content’s performance, that help us make informed decisions based on factual information rather than just speculations.

By identifying the content that performs best, we have a deeper understanding of your target audience’s preferences.

Content Strategy

An effective content strategy will attract your target audience at all stages of the funnel and keep them committed even after an initial engagement. From buyer personas to journey maps and editorial calendars, we adopt our unique all-encompassing approach to create content that drives key business results.

A successful content strategy should define:

  • Who will be reading your content
  • What problem you will solve for them
  • What content formats you will focus on
  • What differentiates you from the competition
  • Where you will publish your content

 

Content Brief

A Content Brief is a document that includes details such as a rough outline of the content piece, the Primary Keyword, the CTA it will lead to and so on. By compiling well-designed content briefs, we reduce edits and streamline the whole content creation process.

 

Phase 2

During Copywriting

A question we get asked all the time: “Should we write for human users or for Google?”

Well, it’s a tough balance. If you only write for Google, your content will sound fully robotic, and if you only write for readers, your page won’t contain important Keywords people use. 

At the end of the day, we should always write for humans since they are the ones who will react and engage with our content, and also because Google’s algorithms are very much mimicking human behavior.

When composing each unique piece of content, we take into account:

  • Headings and Subheadings
  • Styles (to later become a TOC)
  • Length (ideally 1000 – 1500 words)
  • Keyword Density
  • Use of proper Keywords
  • Metadata
  • Titles
  • Supportive Images and corresponding Alternative Text for each
  • Internal and External Links
  • LSI Keywords (terms that are closely tied to our Primary Keyword). Learn more about LSI Keywords here.

Phase 3

After Copywriting

The last phase is to Measure Content’s Engagement Metrics. If you don’t keep track of your content engagement, you’ll be in the dark about whether it’s driving ROI or not and if you should continue investing in it. Ultimately, your content should play a part in nurturing your bottom-line growth. We mainly monitor the following KPIs: 

  • Page Visits
  • Bounce Rate
  • Inbound Links (i.e. the total number of sites linking to the page)
  • Conversions (i.e. the number of page visitors who performed the CTA on the page or responded to the CTA prompt)
  • Number of Comments
  • Total Number of Social Shares
  • Number of Social Shares by Channel

It’s important to note that some of these metrics may be irrelevant to some of you. There is no one-size-fits-all answer to measuring content engagement, as every business has different goals. We need to determine which metrics are more valuable for your business, keep a close eye on them, and regularly evaluate how our actions are paying off. 

Ready to put content as your main growth element?

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