Link building is a process of acquiring backlinks (also known as “inbound links”) to a website from other websites in order to increase the website’s visibility and search engine rankings.
This is done by implementing a strategy that includes creating valuable and relevant content that other websites would want to link to, and by reaching out to other website owners (or bloggers, or publishers) and asking them to include a link to your site on theirs.
Link building is considered a key component of search engine optimization (SEO) and can be a powerful way to drive targeted traffic to a website.
There are many different strategies and tactics that can be used for link building, but as a holistic agency these are the steps we follow:
Research: We will identify relevant and high-quality websites in your industry that have the potential to link to your site. That’s happening by analyzing the sources of links your competitors get and a detailed keyword research to open up new channels
Content creation: We will create valuable and relevant content that other websites will want to link to, such as blog posts, infographics, videos, and other types of digital assets. We take care of the brief to your copywriters or we manage the copywriting with our own resources
Outreach: We will reach out to website owners, bloggers, and other relevant contacts to ask them to link to your site. We are taking care of the email body and also the delivery of the message and deliverability options.
Negotiation: We will negotiate with website owners to secure the best possible link placement and anchor text.
Monitoring: We will monitor your backlink profile to track new links and ensure that existing links are still live and not removed.
Measurement: We will implement a mechanism to measure the success of your link-building campaign by monitoring the impact on your search engine rankings, website traffic, and leads per backlink.
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