If you know anything about growth hacking, you probably know how important tools are.
Tools have a lot to offer such as valuable insights, automation, scalability, and a piece of mind – to name just a few.
Some of the growth hacking tools below are free. Others don’t even offer a free trial. But all of them are worth checking out!
Here they are – the top growth hacking tools for marketing professionals (who don’t necessarily like coding).
Analytics Tools
1. Google Analytics
The most popular analytics tool in the world – and rightly so. Mainly for two reasons. First, Google Analytics is made by Google and second, it’s free. Google Analytics tracks website analytics, conversion, and behavior flow. What’s more, you can build custom marketing funnels and get to know your users’ demographics, mobile device usage including detailed mobile analytics, and browser usage. and browser usage.
Also, the tool has a steep learning curve. But don’t forget that you can learn Google Analytics for free through the courses Google provides. Accordingly, you can dive into Google Analytics for Beginners, Advanced Google Analytics, and Google Analytics for Power Users.
Highlights
▪️ The go-to Analytics tool
▪️ Flow visualization
▪️ eCommerce tracking
▪️ Campaign tracking
▪️ Custom reports
Pricing
$0
2. Matomo
Formerly known as Piwik, Matomo is known to be one of the most ethical analytics tools in the market. But how? Well, unlike other tools like Google Analytics, all the data Matomo collects remain on their servers and are not sold to a third party. You have 100% data ownership.
This open-source software provides real-time updates of your website’s visitors through its comprehensive dashboard. What’s more, Matomo has goal conversion tracking to track your objectives, event tracking, as well as the ability to run various A/B tests.
Highlights
▪️ Top-level privacy; private data remains private data
▪️ Easy configuration and installation
▪️ Site speed and page speed report
▪️ Customizable dashboard
▪️ Heatmap analytics
Pricing
From $9/month
3. Mixpanel
Not to mention that Mixpanel is closer to your growth marketing needs as it focuses on product analytics and product metrics.
Highlights
▪️ Great customer support
▪️ Highly-customized dashboards
▪️ Query Mixpanel data with SQL
▪️ Dedicated Mixapanel community
▪️ Slack integration
Pricing
From $0/ month
4. Adobe Analytics
Monitor your pages and visitors alike. Adobe Analytics applies real-time analytics and detailed segmentation across your marketing channels. The tool offers many solutions, however, its vast abilities come with higher complexity, compared to the other analytics platforms.
And for the bigger businesses and enterprises that have more data at their disposal, Adobe Analytics taps into big data. Through machine learning and statistical modeling, the tool analyzes customer data and predicts future metrics such as customer churn rate and conversion rates.
Highlights
▪️ Customer segmentation
▪️ High-conversion clusters identification
▪️ Predictive models & forecasts
▪️ Enables data across all Adobe clouds
▪️ Infinite variables
Pricing
N/A
5. Heap
Heap helps you illuminating the full customer journey. This growth hacking tool is a digital insights platform that shows you everything users do on your product or site. It collects all the data of customers automatically, making it easy for digital builders and analysts to find the most valuable insights.
Currently, Heap is helping more than 8,000 companies to find the data they need to optimize accordingly.
Highlights
▪️ Flexible grouping and filtering
▪️ Define events easily inside Heap with Event Visualizer
▪️ Easy-to-use reports
▪️ Product-lead growth solutions
▪️ Great customer service
Pricing
From $0/ month
Content Marketing Tools
6. Contently
Contently gives you the tech, talent, and strategy you need to create amazing, original content – on brand and at scale. The content marketing platform allows you to assign stories to internal or external contributors.
Contently is built for enterprise companies and offers custom workflows that help you streamline your approval processes and ensure that every piece of content gets the thumbs-up from the right people in your organization. Contently is the recipient of numerous awards, including G2’s #1 Enterprise Content Creation Solution.
Highlights
▪️ Sleek UI
▪️ Integrated analytics
▪️ Realtime updates
▪️ Great customer service
▪️ Network of 160,000+ freelance creatives to collab with
Pricing
From $499/ month
7. Buzzsumo
The content has four main functions: Discovery lets you explore high-performing content. With Research you find the most popular content in your niche. With the Influencers, you identify influential people in your industry that can help you with your campaign. Lastly, through Monitoring, you can track specific keywords, topics, and competitive brands.
Highlights
▪️ The world’s largest index of social engagement data
▪️ Compare trends by scanning the past 5 years of content performance data
▪️ Realtime updates
▪️ Backlinks-related features
▪️ Best used for Twitter
Pricing
From $0/ month
8. StoryChief
Distribution of any type of content is always tedious and repetitive. But with StoryChief you can write content and distribute it to each one of your social media, your newsletter subscribers, and other publications with just one click.
Highlights
▪️ All your content in one place
▪️ Integration with more than 1,00 other apps
▪️ Great support
▪️ SEO optimization
▪️ Multi-Channel Publishing
Pricing
From $90/ month
10. Wave.video
Not everyone is a professional video creator or a video expert. And that’s ok. Wave.video is a video marketing platform and a great solution for creating videos and hosting them, the easy way.
With this content marketing tool, you can edit videos, add animated text, record voice-overs, add music, apply filters, and more. What’s more, you can easily scale your videos between social media platforms with the click of a button. Wave.video also comes with a number of creative assets. From stock libraries to visual effects and graphic elements, no two videos will look alike.
Highlights
▪️ Host videos on the cloud
▪️ Live streaming
▪️ Auto-generated video landing pages
▪️ Countless templates
▪️ Tutorials to get you started ASAP
Pricing
From $0/month
10. Social Animal
Accordingly, the tool has a dynamic keyword and page search to help you with your content curation on Facebook. Additionally, you can track the performance of keywords of all kinds of posts (article, image, video) and find the top pages that use said keywords. Lastly, the Social Animal lets you find the best time to post on Facebook.
Highlights
▪️ Content research
▪️ Compare articles
▪️ Influencer search
▪️ Competitor monitoring
▪️ Mail alerts for competitors’ keywords
Pricing
From $41/month
Conversion Rate Optimization Tools
11. Optimizely
Optimizely approaches the best website personalization possible through five roles: engineer, product manager, marketer, data scientist, and team leader.
Highlights
▪️ Behavioral targeting
▪️ Customizable templates
▪️ Landing pages / Webforms
▪️ Funnel analysis
▪️ Drag & Drop landing pages
Pricing
N/A
12. Smartlook
This growth hacking tool has six basic functions for Website Analytics: Recordings, Heatmaps, Events, Funnels, Analytics & Reporting, and Retention Tables. For mobile analytics, the functions it has are Recordings, Events, Funnels, and Analytics & Reporting.
Highlights
▪️ Customizable dashboard
▪️ Automatic event tracking
▪️ Segment heatmaps by device
▪️ Spot bad UX with ‘Rage clicks’
▪️ Notifications for sudden drops
Pricing
From $0
13. Unbounce
On your landing pages, you can add text, images, buttons – and pretty much anything you’d like to see on a page. If you don’t want to design your own landing page from scratch, you will find over 100 high-converting templates to choose from.
Highlights
▪️ Friendly interface and easy to learn
▪️ Publish your landing page straight to your WordPress site
▪️ You can still HTML, CSS, and JavaScript on any page you like
▪️ Many integrations with other apps
▪️ Use Unsplash for free images directly from the platform
Pricing
From $72/month
14. Tars
Tars is a drag-and-drop chatbot builder and a CRO tool. Unlike other chatbot builders, which are built for a variety of different use cases, TARS specializes in chatbots for conversion rate optimization. Their basic value proposition is that by replacing your form with a chatbot, they can help you get 50% more leads from your campaigns without investing any more time, effort, or money.
And the best part is that the builder is completely code-free. Chatbots are built using a visual flowchart builder that even the most technologically unsavvy marketer can use without a hitch.
Highlights
▪️ Drag and drop builder
▪️ 950+ pre-built chatbot templates
▪️ Dashboard with analytics and reports
▪️ Integrations with Google Calendar, Google Sheets, HubSpot, Zendesk, and many more
Pricing
From $599/month
15. HumCommerce
HumCommerce is a free visitor recording plugin for WordPress. It records the visitors’ screens as they interact with your website recording their mouse movements, scrolls, taps, etc.
But HumCommerce goes a step further and selects the recordings that require your attention and presents them to you. This ensures that you don’t have to go through hundreds of video recordings to find issues that need to be fixed. Just install the HumCommerce WordPress plugin and you are good to go.
Highlights
▪️ Single Click Setup
▪️ Abandoned Cart Report
▪️ False Click Report
▪️ Customer Experience Report
Pricing
Free
Image/ Video Tools
16. VistaCreate
VistaCreate is made for those who have little to no graphic design background. It is a graphic design platform for creating designs that look like they took hours, in minutes. With VistaCreate you can easily craft professional and unique social and digital content.
VistaCreate has 7 main Templates categories: Animated Designs, Social Media Posts, Blogging, Covers & Headers, Marketing Materials, and Advertising. Among its creative assets, you will find -literally- millions of royalty-free photos, videos, and vectors and thousands of design templates.
Highlights
▪️ 50,000+ design formats
▪️ 50M+ royalty-free media
▪️ Background remover function
▪️ Audio features
Pricing
From $0
17. Animaker
Animaker is an easy-to-use DIY video-making tool known for its simple drag and drop interface. It can be used to create both animated and live-action videos and is available on the web & also on the iOS app store.
To solve the complicated video creation process, it has 1000s of easy-to-edit templates, 100 Million+ stock assets, 70K+ Icons, and more. Whatever the scenario, be it personal or professional, anyone can create a video in a matter of minutes for any use case with Animaker. It even lets you create characters that look exactly like you!
Highlights
▪️ Voice over facility
▪️ Collage layout grids
▪️ Massive library of pre-made templates, assets & more
▪️ Easy collaboration & direct export
▪️ Over 15 million customers
Pricing
From $0
18. PicMonkey
It’s also an excellent tool for all your social media content needs. Thanks to its many functions, you can create YouTube thumbnails, Instagram stories, or Facebook Ads in a flash.
Highlights
▪️ Touch Up tools
▪️ Collage layout grids
▪️ Countless design templates and graphics
▪️ Background remover functionality
▪️ Tips, tutorials & educational content (PicMonkey Resource Center)
Pricing
From $7.99/ month
19. Colorinch
Colorcinch is a big favorite with fans! It’s a super-easy and free online photo editor. You can quickly and easily edit photos using the editing tools to adjust exposure, contrast, color, etc, or crop and rotate images. But there’s more to that!
Use the specialty effects such as the cartoonizer to turn any photo into a cartoon with a huge variety of cartoon styles. Colorcinch also boasts the most extensive libraries available on the internet for filters, effects, overlays, masks, graphics, and icons.
Highlights
▪️ No registration required
▪️ Efficient UI
▪️ Save your work in a variety of formats
▪️ 50,000+ vector graphics & icons
Pricing
Free
20. Powtoon
With Powtoon you can create a number of videos for different purposes through a wide variety of templates the tool provides. You can create explainer videos, animated presentations, YouTube animated videos, or social videos equally easily.
Highlights
▪️ Up to 60 min long videos
▪️ Export directly to Youtube, Facebook, or Vimeo
▪️ Over 30 million customers
▪️ PowerPoint & Photoshop extensions
▪️ Lots of templates to choose from
Pricing
From $19/month
21. FlexClip
With FlexClip, you can easily overlay text on your sequences, attracting attention with elegant fonts and impressive effects, and you can also incorporate smooth transitions between clips.
You can upload your own videos, photos, and music files from your computer or use the built-in royal-free stock videos, audio, and photos to make a video quickly.
Highlights
▪️ No download and easy to use
▪️ Storyboard and timeline mode for both beginners and professionals
▪️ Millions of Royalty-free Stock Media
▪️ Free tools like: gif maker, image background remover, screen recorder and video converter
▪️ Lots of royal-free videos templates to choose from
Pricing
From $5.99/month
Email Marketing / Marketing Automation Tools
22. Sendinblue
Through Sendiblue, you may also find agencies to help you with your email marketing campaigns.
Highlights
▪️ Great customer support
▪️ SMS marketing
▪️ Chatbot marketing
▪️ Retargeting feature
▪️ Many integrations
Pricing
From $0/month
23. GetResponse
What’s more, GetResponse has a Webinars feature through which you can have your own webinar up and running in a jiffy.
Highlights
▪️ Ready-made sales funnels
▪️ Friendly UI
▪️ Automatic email invites and reminders
▪️ Numerous integrations with other apps
▪️ Built-in image editor
Pricing
From $10.50/month
24. Moosend
Moosend combines affordability with quality. It’s one of the cheaper email marketing tools in the market right now and, at the same time, one of the most well-made platforms you will find.
Highlights
▪️ Great customer support
▪️ eCommerce AI
▪️ Behavioral analytics through tracking
▪️ Precise and easy-to-manage reports
▪️ Countless integrations
Pricing
From $0/month
25. Mailshake
Finally, Mailshake protects you from spamming your own list. So, for example, if you try to send an email to an unsubscribed user, you will receive a warning.
Highlights
▪️ Free webinars
▪️ Drip campaigns
▪️ Salesforce, Pipedrive, Hubspot integration
▪️ Ease of use
▪️ Great customer service
Pricing
From 59$/month
26. Lempod
LinkedIn outreach at scale can be tedious, and inefficient, when done manually. Lempod simplifies the process by using engagement pods: groups of users who automatically like and comment on your posts the moment they go live.
This leads to greater reach, higher visibility, and ultimately more traffic and leads. Designed for B2B marketers and founders, Lempod is especially effective for building personal brands and driving organic LinkedIn growth.
Highlights
▪️ Increases post reach via automated engagement
▪️ Tailored for personal branding and B2B use
▪️ Connects directly with your LinkedIn account
▪️ Lightweight browser extension
▪️ Backed by an active pod community
Pricing
Starts at $5/month per pod
Productivity Tools
27. MarkupHero
Markup Hero helps you communicate clearly your ideas and stay organized. It’s made for Mac, Windows, Linux, and Chrome.
Highlights
▪️ No sign-up required for the free version
▪️ Specialized annotation tools like multi-page, and PDF editing
▪️ Organize markups with tags and filters
▪️ Custom sharing & privacy settings
▪️ Unlimited markups, storage, and bandwidth for PRO accounts
Pricing
From $0
28. Calendly
With Calendly, you set your availability preferences and create one link that you send to the interested invitees. Then, the invitees pick a time and the event appears in your calendars as well. It works with Google, Outlook, and Office 365.
Highlights
▪️ Add Calendly directly to your website
▪️ Easy to use
▪️ Timezone detection
▪️ Integrations with GoToMeeting and
▪️ 5M+ users
Pricing
From $0
29. Standuply
Standuply collects team answers on schedule. Team members are asked certain questions (e.g. What tasks did you complete yesterday? What tasks have you planned for today?) at a certain time. Then, the team members can answer the questions asynchronously, and Standuply will capture and serve answers to the dedicated Slack channel for your standup meetings.
Highlights
▪️ Planning Poker feature
▪️ Video messages supported
▪️ Track team performance and goals
▪️ Follow-up messages and reminders
▪️ 24/7 support
Pricing
From $0
30. StayFocused
The internet is a jungle and this Chrome extension knows it – and wants to help. Stayfocused helps you stay focused by restricting the amount of time you can spend on all the websites you shouldn’t spend your time on. And it’s pretty damn effective.
Highlights
▪️ Free to use
▪️ Over 600,000 users
Pricing
$0
31. Noisli
Do you like the sound of rain? The sound of the wind? The sound of the train humming rhythmically? Now, how about a combination of these?
Noisli offers high-quality sounds that you can mix and match as you like. It provides background sounds that help you mask annoying noises in order to boost your focus, productivity – and sanity. Noisli is available on Web, as a Chrome Extension, and on mobile for iOS and Android
Highlights
▪️ 28 high-quality background sounds to mix-and-match
▪️ Shuffle
▪️ Text editor
Pricing
From $0
SEO Tools
32. Ahrefs
Website optimization, competition analysis, content explorer, keyword research, site audit, backlink checker – Ahrefs has everything an SEO professional would wish for.
Highlights
▪️ Quality learning content through Ahrefs Blog and YouTube channel
▪️ Private Facebook community with over 13k members
▪️ SERP & ranking history
▪️ Keyword research for 10 search engines
▪️ Keyword ranking alerts
Pricing
From $99/month
33. Screaming Frog
Some of its main features include: Find broken links, audit redirects, analyze page titles and metadata, generate XML sitemaps, and duplicate content discovery. Fun fact: it is created by a search marketing agency.
Highlights
▪️ Google Analytics, Search Console, and PageSpeed Insights integrations
▪️ Site architecture visualization
▪️ Custom robots.txt
▪️ Spelling & Grammar Checks
▪️ Free technical support
Pricing
From $0
34. Rank Math
Rank Math is a WordPress plugin that assists you in optimizing your content. Through its suggestions, you take the guesswork out of your on-page SEO. Spot and fix technical issues, detect and fix broken links, and edit your meta tags in no time.
Highlights
▪️ One-click import from other SEO plugins
▪️ Compatibility with Gutenberg and Classic Editors
▪️ Rich snippets support, including 15 types (FAQs, How-To)
▪️ Image SEO by adding ALT text and Title automatically
▪️ Google, Bing, Alexa, Yandex & Pinterest Verification Tool
Pricing
$0
35. Keywords Everywhere
Keywords Everywhere displays all the keyword-related information you want without going back and forth to your SEO tool platform.
Highlights
▪️ Search volume, CPC, and competition data
▪️ Historical search volume from 2004
▪️ “People Also Search For” feature
▪️ “Related keywords” feature
▪️ Top 5000 keywords every page ranks for
Pricing
From $10/month
Social Media Tools
36. Zoho Social
Zoho Social is a complete social media management platform for businesses and agencies. This social media tool helps you schedule unlimited posts, monitor what matters, and create custom reports to analyze your social media performance.
Zoho Social includes a powerful set of features, namely the Publishing Calendar, Bulk Scheduler, and Repeat Post. Also, Zoho Social is the first tool to track revenue from your social media marketing efforts. Needless to say that Zoho Social integrates with Zoho CRM and Zoho Desk.
Highlights
▪️ Manage multiple social media channels in one place
▪️ Monitoring & analytics functions
▪️ Easy-to-use interface
▪️ Automatic publishing
▪️ Link shortener
Pricing
From $25/month
37. SocialPilot
In addition, SocialPilot has features that support client collaboration in real-time, Facebook Ads options, and RSS feeds automation.
Highlights
▪️ White Lab PDF Analytics reports
▪️ RSS Feeds
▪️ GIF support
▪️ Canva integration
▪️ Up to 100 social media accounts
Pricing
From $25/month
38. AgoraPulse
The social media marketing tool offers flexible publishing options for queued, scheduled, and requeued posts as well as an around-the-clock customer service.
Highlights
▪️ A unified color-coded content calendar
▪️ UTM code generator
▪️ Video thumbnail customization
▪️ Emoji picker
▪️ Instagram direct publishing
Pricing
From $79/month
39. Woobox
Besides social media, you can use Woobox for landing pages, popups, and embeds. All your designs are highly editable, from the background to the buttons. And for even more customization, custom CSS is also allowed.
Highlights
▪️ UGC contests
▪️ Leaderboard contests
▪️ Pinterest PintoWin
▪️ Create quizzes and polls to engage the audience
▪️ Customizable campaign capabilities
Pricing
From $0/month
40. HypeAuditor
HypeAuditor is developed for Instagram, YouTube, and TikTok. What’s more, the tool offers its own Academy if you want to become an influencer marketing expert.
Highlights
▪️ Over 12M profile database
▪️ Demographic search
▪️ Over 35 in-depth metrics to analyze
▪️ Audience Quality filters
▪️ Track ad campaign performance
Pricing
From $299/month
Growth Hacking Tools – Epilogue
Especially since the pandemic such tools, and especially remote working tools, have become a necessity.
More and more growth hacking agencies and SaaS marketing agencies put them to good use.
So, are there any growth hacking tools we should have -absolutely- included? Let me know with a comment below!
I will most certainly update the list in a few months and republish the article.
If you enjoyed this one, you can also read The Best Chrome Extensions for Growth Hackers & Marketers
Was this article useful?
I write for GrowthRocks, one of the top growth hacking agencies. For some mysterious reason, I write on the internet yet I’m not a vegan, I don’t do yoga and I don’t drink smoothies.
11 Responses
Awesome work and very helpful. Thank you!!!
I’m very glad you liked it Gianni! 😀
Thanks for featuring NinjaOutreach!
You are very welcome Dave! NinjaOutreach, deals with a struggle that everyone in marketing faces at some point. It’s really fascinating! 😀
Awesome list! Definitely going to check out Viral Loops and Onalytica. Haven’t heard of those before. I like Sniply. Funny that I found this article from a tweet via Autopilot, and they’re using the Sniply competitor (startAFIRE) with the link. So Sniply has some competition.
Hey Nicholas,
Thank you for the feedback! I’ll give a look at startAFIRE and add it to the list 😀
Thanks for featuring Moosend. Can you please contact us for a clarification?
Awesome article! So much work, so helpful! Thank you Apostle! 🙂
But one thing is missing to me – internet monitoring. I think it is very important nowadays to use some application for social listening and be always up to date. I use BRAND24 which is very nice and efficient solution and it works great for searching for feedback, gaining new audience, analyzes of reach, influence and sentiment. It gives instant access to all online mentions related to the topic you need and allows to find, join and engage conversations. Worth to try!
Thanks for sharing such an informational blog which will, surely be a big help to the small business owners
Very Useful
Thank you