Top 36 Growth Hacking Tools for Marketers in 2020

A big part of growth hacking and growth marketing is tools

Some of these growth hacking tools are free. Others don’t even offer a free trial. But all of them are worth checking out!

Here they are – the top growth hacking tools for marketing professionals (who don’t necessarily like coding).

Analytics Tools

1. Google Analytics

The most popular analytics tool in the world – and rightly so. Mainly for two reasons. First, Google Analytics is made by Google and second, it’s free. Google Analytics tracks website analytics, conversion, and behavior flow. What’s more, you can build custom marketing funnels and get to know your users’ demographics, mobile device usage, and browser usage.

Also, the tool has a steep learning curve. But don’t forget that you can learn Google Analytics for free through the courses Google provides. Accordingly, you can dive into Google Analytics for Beginners, Advanced Google Analytics, and Google Analytics for Power Users.

Highlights

▪️ The go-to Analytics tool
▪️ Flow visualization
▪️ eCommerce tracking
▪️ Campaign tracking
▪️ Custom reports

Pricing

$0

2. Matomo

Formerly known as Piwik, Matomo is known to be one of the most ethical analytics tools in the market. But how? Well, unlike other tools like Google Analytics, all the data Matomo collects remain on their servers and are not sold to a third party. You have 100% data ownership.

This open-source software provides real-time updates of your website’s visitors through its comprehensive dashboard. What’s more, Matomo has goal conversion tracking to track your objectives, event tracking, as well as the ability to run various A/B tests.

Highlights

▪️ Top-level privacy; private data remains private data
▪️ Easy configuration and installation
▪️ Site speed and page speed report
▪️ Customizable dashboard
▪️ Heatmap analytics

Pricing

From $9/month

3. Mixpanel

Mixpanel offers powerful analytics through which you go beneath the surface and learn more about your visitors and customers. Build funnels, create cohorts, and prioritize your product development. This growth hacking tool offers simple reports and flexible integrations.

Not to mention that Mixpanel is closer to your growth marketing needs as it focuses on product analytics and product metrics. 

Highlights

▪️ Great customer support
▪️ Highly-customized dashboards
▪️ Query Mixpanel data with SQL
▪️ Dedicated Mixapanel community
▪️ Slack integration

Pricing

From $0/ month

4. Adobe Analytics

Monitor your pages and visitors alike. Adobe Analytics applies real-time analytics and detailed segmentation across your marketing channels. The tool offers many solutions, however, its vast abilities come with higher complexity, compared to the other analytics platforms.

And for the bigger businesses and enterprises that have more data at their disposal, Adobe Analytics taps into big data. Through machine learning and statistical modeling, the tool analyzes customer data and predicts future metrics such as churn and conversion rates.

Highlights

▪️ Customer segmentation
▪️ High-conversion clusters identification
▪️ Predictive models & forecasts
▪️ Enables data across all Adobe clouds
▪️ Infinite variables

Pricing

N/A

Content Marketing Tools

5. Buzzsumo

One of the most popular content marketing and growth hacking tools, Buzzsumo helps you find the most shared, linked, and commented content there is out there. It allows you to get a ton of content insights that will help you shape your marketing strategy overall.

The content has four main functions: Discovery lets you explore high-performing content. With Research you find the most popular content in your niche. With the Influencers, you identify influential people in your industry that can help you with your campaign. Lastly, through Monitoring, you can track specific keywords, topics, and competitive brands.

Highlights

▪️ The world’s largest index of social engagement data
▪️ Compare trends by scanning the past 5 years of content performance data
▪️ Realtime updates
▪️ Backlinks-related features
▪️ Best used for Twitter

Pricing

From $0/ month

6. StoryChief

B2B marketing is different than B2C marketing, and this is especially true when it comes to content and its needs. StoryChief is built with B2B marketing teams and content agencies in mind. Its ultimate purpose is to help you centralize and distribute your content.

Distribution of any type of content is always tedious and repetitive. But with StoryChief you can write content and distribute it to each one of your social media, your newsletter subscribers, and other publications with just one click. 

Highlights

▪️ All your content in one place
▪️ Integration with more than 1,00 other apps
▪️ Great support
▪️ SEO optimization
▪️ Multi-Channel Publishing

Pricing

From $90/ month

7. ContentStudio

ContentStudio brands itself as a BuzzSumo alternative but it also offers solutions similar to StoryChief’s. Thus, you can search, shortlist, and reach out to influencers on Twitter and Instagram from your industry. Furthermore, you can find the top content and what’s trending in your industry.

At the same time, you can schedule your content for all your marketing channels from a single place and track your performance and the KPI’s of your campaigns.

Highlights

▪️ Multi-Channel Composer with SEO assistant
▪️ Article & Video Automation
▪️ RSS Feed Publishing
▪️ Customizable Reports
▪️ Omni-channel Analytics

Pricing

From $39/month

8. Social Animal

Another great tool for competitive research and finding influencers from your niche. Whereas Buzzsumo focuses on Twitter, Social Animal does so for Facebook. 

Accordingly, the tool has a dynamic keyword and page search to help you with your content curation on Facebook. Additionally, you can track the performance of keywords of all kinds of posts (article, image, video) and find the top pages that use said keywords. Lastly, the Social Animal lets you find the best time to post on Facebook.

Highlights

▪️ Content research
▪️ Compare articles
▪️ Influencer search
▪️ Competitor monitoring
▪️ Mail alerts for competitors’ keywords

Pricing

From $41/month

Conversion Rate Optimization Tools

9. Optimizely

Optimizely is an excellent choice for those who love A/B testing but don’t love coding as much. With this growth hacking tool, you remove the uncertainty of what you do on your website and your landing pages and test for yourself what works and what doesn’t.

Optimizely approaches the best website personalization possible through five roles: engineer, product manager, marketer, data scientist, and team leader.

Highlights

▪️ Behavioral targeting
▪️ Customizable templates
▪️ Landing pages / Webforms
▪️ Funnel analysis
▪️
Drag & Drop landing pages

Pricing

N/A

10. Smartlook

Smartlook records the behavior of the users that visit your website. Its purpose is to give you the full picture of your customers. Know exactly how visitors interact with your website; see what do they click during their session and watch why users drop out of your funnel.

This growth hacking tool has six basic functions for Website Analytics: Recordings, Heatmaps, Events, Funnels, Analytics & Reporting, and Retention Tables. For Mobile Analytics, the functions it has are Recordings, Events, Funnels, and Analytics & Reporting.

Highlights

▪️ Customizable dashboard
▪️ Automatic event tracking
▪️ Segment heatmaps by device
▪️ Spot bad UX with ‘Rage clicks’
▪️ Notifications for sudden drops

Pricing

From $0

11. Google PageSpeed Insights

This is a free but highly effective page-speed analyzer by Google. Google PageSpeed Insights collects and displays information by analyzing content on a web page. It also generates suggestions that, if implemented properly, can help to speed up your site.

For example, after you’re done checking your site speed, PageSpeed Insights will show you optimization tips to employ for quick wins. This can include suggestions to leverage browser caching, optimize images, or minifying assets and CSS.

Highlights

▪️ Free and easy to use
▪️ Mobile devices supported

Pricing

$0

12. Unbounce

Unbounce is committed to assisting you in making the most high-converting landing pages. The platform is based on a drag-and-drop builder, therefore, no coding skills are required at any point.

On your landing pages, you can add text, images, buttons – and pretty much anything you’d like to see on a page. If you don’t want to design your own landing page from scratch, you will find over 100 high-converting templates to choose from.

Highlights

▪️ Friendly interface and easy to learn
▪️ Publish your landing page straight to your WordPress site
▪️ You can still HTML, CSS, and JavaScript on any page you like
▪️ Many integrations with other apps
▪️ Use Unsplash for free images directly from the platform

Pricing

From $72/month

13. Tars

hellotars logo

Tars is a drag-and-drop chatbot builder and a CRO tool. Unlike other chatbot builders, which are built for a variety of different use cases, TARS specializes in chatbots for conversion rate optimization. Their basic value proposition is that by replacing your form with a chatbot, they can help you get 50% more leads from your campaigns without investing any more time, effort, or money.

And the best part is that the builder is completely code-free. Chatbots are built using a visual flowchart builder that even the most technologically unsavvy marketer can use without a hitch.

Highlights

▪️ Drag and drop builder
▪️ 950+ pre-built chatbot templates
▪️ Dashboard with analytics and reports
▪️ Integrations with Google Calendar, Google Sheets, HubSpot, Zendesk, and many more

Pricing

From $599/month

14. HumCommerce

humc logo

HumCommerce is a free visitor recording plugin for WordPress. It records the visitors’ screens as they interact with your website recording their mouse movements, scrolls, taps, etc.

But HumCommerce goes a step further and selects the recordings that require your attention and presents them to you. This ensures that you don’t have to go through hundreds of video recordings to find issues that need to be fixed. Just install the HumCommerce WordPress plugin and you are good to go.

Highlights

▪️ Single Click Setup
▪️ Abandoned Cart Report
▪️ False Click Report
▪️ Customer Experience Report

Pricing

Free

Image/ Video Tools

15. Squoosh

Squoosh came out in late 2018 and it’s been a personal favorite since then. This tool by Google lets you decrease the size of your images dramatically while maintaining high quality. Which is especially useful for faster loading times for any page. 

Squoosh works for photographs, icons, and artwork alike. It’s also pretty straight forward. First, you drag and drop the image you want on the app. Then, you adjust the quality of the image and download the new version of the image. That’s all, folks!

Highlights

▪️ Free
▪️ Easy to use
▪️ Resizing option
▪️ Additional dithering and coloring options
▪️ Compression in different formats

Pricing

$0

16. Logocreator.io

Another free and easy to use image tool. Logocreator does exactly what the name suggests: you create logos. A part of growth marketing is the ability to create many properties fast, and logocreator can save you a lot of time.

There are many templates to choose from. Accordingly, you will find over 30 categories, including Animals & Pets, Business & Consulting, and Sports.  After choosing your template, you can add text or other elements, and you are good to go. 

Highlights

▪️ Free
▪️ Easy to use
▪️ More than 600 templates
▪️ No sign-up required

Pricing

$0

17. PicMonkey

PicMonkey is a complete editing and design toolkit. From photo editing to graphic design, this tool’s got everything. You can even add a video to your designs, choosing between your clips or clips from PicMonkeys library.

It’s also an excellent tool for all your social media content needs. Thanks to its many functions, you can create YouTube thumbnails, Instagram stories, or Facebook Ads in a flash.

Highlights

▪️ Touch Up tools
▪️ Collage layout grids
▪️ Countless design templates and graphics
▪️ Background remover functionality
▪️ Tips, tutorials & educational content (PicMonkey Resource Center)

Pricing

From $7.99/ month

18. Colorinch

colorinch logo

Colorcinch is a big favorite with fans! It’s a super-easy and free online photo editor. You can quickly and easily edit photos using the editing tools to adjust exposure, contrast, color, etc, or crop and rotate images. But there’s more to that!

Use the specialty effects such as the cartoonizer to turn any photo into a cartoon with a huge variety of cartoon styles. Colorcinch also boasts the most extensive libraries available on the internet for filters, effects, overlays, masks, graphics, and icons.

Highlights

▪️ No registration required
▪️ Efficient UI
▪️ Save your work in a variety of formats
▪️ 50,000+
vector graphics & icons

Pricing

Free

19. Powtoon

Powtoon is branded as ‘The Visual Communication Platform’. It’s a web-based animation software that offers solutions for a wide variety of professionals, from Business or otherwise.

With Powtoon you can create a number of videos for different purposes through a wide variety of templates the tool provides. You can create explainer videos, animated presentations, YouTube animated videos, or social videos equally easily.

Highlights

▪️ Up to 60 min long videos
▪️ Export directly to Youtube, Facebook, or Vimeo
▪️ Over 30 million customers
▪️ PowerPoint & Photoshop extensions
▪️ Lots of templates to choose from

Pricing

From $19/month

Email Marketing / Marketing Automation Tools

20. Sendinblue

Our growth hacking tools list continues with some email marketing and marketing automation tools. Sendiblue is one of them and it has many features. For personalization, SendinBlue offers CRM, segmentation, and marketing automation. For a higher conversion, you will find options and enhancements for landing pages, signup forms, Facebook ads, and retargeting.

Through Sendiblue, you may also find agencies to help you with your email marketing campaigns.

Highlights

▪️ Great customer support
▪️ SMS marketing
▪️ Chatbot marketing
▪️ Retargeting feature
▪️ Many integrations

Pricing

From $0/month

21. GetResponse

With GetResponse you build marketing automation workflows based on your customers’ behavior. GetResponse starts with Email marketing and Conversion funnel features and ends with landing pages and signup forms.

What’s more, GetResponse has a Webinars feature through which you can have your own webinar up and running in a jiffy.

Highlights

▪️ Ready-made sales funnels
▪️ Friendly UI
▪️ Automatic email invites and reminders
▪️ Numerous integrations with other apps
▪️ Built-in image editor 

Pricing

From $10.50/month

22. Moosend

Email marketing, landing pages, marketing automations – Moosend is a complete email marketing platform with many features. Most of its functions work in a drag-and-drop style and the platform is known for its friendly UI/UX.

Moosend combines affordability with quality. It’s one of the cheaper email marketing tools in the market right now and, at the same time, one of the most well-made platforms you will find.

Highlights

▪️ Great customer support
▪️ eCommerce AI
▪️ Behavioral analytics through tracking
▪️ Precise and easy-to-manage reports
▪️ Countless integrations

Pricing

From $0/month

23. Mailshake

Unlike the above-mentioned email marketing tools, Mailshake is not an email marketing platform. Rather, what Mailshake does is help you send personalized cold emails at scale. Besides its many email functions, Mailshake offers the option to connect through an integrated phone dialer or by engaging with prospects vial social media.

 Finally, Mailshake protects you from spamming your own list. So, for example, if you try to send an email to an unsubscribed user, you will receive a warning.

Highlights

▪️ Free webinars
▪️ Drip campaigns
▪️ Salesforce, Pipedrive, Hubspot integration
▪️ Ease of use
▪️ Great customer service

Pricing

From 59$/month

24. Lemlist

Email marketing is not dead but it gets harder by the day, indeed. This is especially true for cold email campaigns. This is where Lemlist comes in and helps you add a much-needed personal touch to your emails. 

With this tool, you can add custom images, videos, and tags in no time. What’s more, Lemlist also has a template collection for outreach scenarios like sales, follow-ups, and backlinks generation.

Highlights

▪️ Free trial
▪️ Works with all major email providers
▪️ Actionable guides & tutorials
▪️ Sales automation community on FB with over 10k members
▪️ Automated sequences

Pricing

From $24

Productivity

25. StayFocused

Stayfocused is not a platform nor a complex tool. Yet it gets the job done. Or, rather, it gets your job done. 

The internet is a jungle and this Chrome extension knows it – and wants to help. Stayfocused helps you stay focused by restricting the amount of time you can spend on all the websites you shouldn’t spend your time on. And it’s pretty damn effective.

Highlights

▪️ Free to use
▪️ Over 600,000 users

Pricing

$0

26. MarkupHero

If a screenshot and file annotation tool aren’t in your growth hacking toolbox yet, you’re missing out. Markup Hero is a great resource and can be used for a ton of use cases; from giving and getting feedback, QA, product scopes, marketing briefs, mockups, wireframes, and much more.

Markup Hero helps you communicate clearly your ideas and stay organized. It’s made for Mac, Windows, Linux, and Chrome. 

Highlights

▪️ No sign-up required for the free version
▪️ Specialized annotation tools like multi-page, and PDF editing
▪️ Organize markups with tags and filters
▪️ Custom sharing & privacy settings
▪️ Unlimited markups, storage, and bandwidth for PRO accounts

27. Calendly

Scheduling meetings can be tedious. Especially when you schedule meetings with people outside your company. Now add some different time zones and you have the perfect recipe for chaos. Enter Calendly.

With Calendly, you set your availability preferences and create one link that you send to the interested invitees. Then, the invitees pick a time and the event appears in your calendars as well. It works with Google, Outlook, and Office 365.

Highlights

▪️ Add Calendly directly to your website
▪️ Easy to use

▪️ Timezone detection
▪️ Integrations with GoToMeeting and
▪️ 5M+ users

Pricing

From $0

28. Standuply

This productivity tool is built with agile teams that work remotely in mind. Standuply is also what we use here at GrowthRocks daily! It’s a tool that boosts not only your productivity but your transparency, too.

Standuply collects team answers on schedule. Team members are asked certain questions (e.g. What tasks did you complete yesterday? What tasks have you planned for today?) at a certain time. Then, the team members can answer the questions asynchronously, and Standuply will capture and serve answers to the dedicated Slack channel for your standup meetings.

Highlights

▪️ Planning Poker feature
▪️ Video messages supported
▪️ Track team performance and goals
▪️ Follow-up messages and reminders
▪️ 24/7 support

Pricing

From $0

SEO Tools

29. Ahrefs

If I had to choose one tool I couldn’t imagine my work life without, that would be Ahrefs. But don’t take my word for it. Ahrefs is a complete SEO toolset that takes some time to master, and it’s totally worth it.

Website optimization, competition analysis, content explorer, keyword research, site audit, backlink checker – Ahrefs has everything an SEO professional would wish for.

 

Highlights

▪️ Quality learning content through Ahrefs Blog and YouTube channel
▪️ Private Facebook community with over 13k members
▪️ SERP & ranking history
▪️ Keyword research for 10 search engines
▪️ Keyword ranking alerts

Pricing

From $99/month

30. Screaming Frog

Moving on to the technical side of SEO, Screaming Frog is the industry-leading SEO spider software. Screaming Frog is a website crawler that massively collects data for the backlinks of any website.

Some of its main features include: Find broken links, audit redirects, analyze page titles and metadata, generate XML sitemaps, and duplicate content discovery. Fun fact: it is created by a search marketing agency.

Highlights

▪️ Google Analytics, Search Console, and PageSpeed Insights integrations
▪️ Site architecture visualization
▪️ Custom robots.txt
▪️ Spelling & Grammar Checks
▪️ Free technical support

Pricing

From $0

31. Rank Math

 Following off-page SEO and technical SEO, on-page SEO is the third SEO branch – which needs a dedicated tool. And Rank Math is the tool that can help you exactly with that. 

Rank Math is a WordPress plugin that assists you in optimizing your content. Through its suggestions, you take the guesswork out of your on-page SEO. Spot and fix technical issues, detect and fix broken links, and edit your meta tags in no time.

Highlights

▪️ One-click import from other SEO plugins
▪️ Compatibility with Gutenberg and Classic Editors
▪️ Rich snippets support, including 15 types (FAQs, How-To)
▪️ Image SEO by adding ALT text and Title automatically
▪️ Google, Bing, Alexa, Yandex & Pinterest Verification Tool

Pricing

$0

32. Keywords Everywhere

Keywords Everywhere is an extension for both Chrome and Firefox. True to its name, upon installing this SEO tool you will be to see additional information for keywords on Google and YouTube. In the paid version, the tool supports 13 more websites, such as Amazon, Bing, and Google Search Console.

Keywords Everywhere displays all the keyword-related information you want without going back and forth to your SEO tool platform.

Highlights

▪️ Search volume, CPC, and competition data
▪️ Historical search volume from 2004
▪️ “People Also Search For” feature
▪️ “Related keywords” feature
▪️  Top 5000 keywords every page ranks for

Pricing

From $10/month

Social Media Tools

33. SocialPilot

SocialPilot is a complete social media management platform. Its scheduling tool allows you to schedule a single post multiple times. Its analytics tool provides coherent and clear-cut analytics. And its content curation tool ensures that you never run out of content ideas.

In addition, SocialPilot has features that support client collaboration in real-time, Facebook Ads options, and RSS feeds automation.

Highlights

▪️ White Lab PDF Analytics reports
▪️ RSS Feeds
▪️ GIF support
▪️ Canva integration
▪️ Up to 100 social media accounts

Pricing

From $25/month

34. AgoraPulse

Another social media management platform, AgoraPulse is an excellent platform to manage the entirety of your content on all your social networks. Through its user-friendly dashboard, you will be able to engage with your audience without the need for a CRM tool, thanks to AgoraPulse’s CRM features.

The social media marketing tool offers flexible publishing options for queued, scheduled, and requeued posts as well as an around-the-clock customer service.

Highlights

▪️ A unified color-coded content calendar
▪️ UTM code generator
▪️ Video thumbnail customization
▪️ Emoji picker
▪️ Instagram direct publishing

Pricing

From $79/month

35. Woobox

Woobox is a great tool for creating and running contests, giveaways, polls, and more. It’s the tool that bridges the gap between lead generation and your social media profiles. 

Besides social media, you can use Woobox for landing pages, popups, and embeds. All your designs are highly editable, from the background to the buttons. And for even more customization, custom CSS is also allowed.

Highlights

▪️ UGC contests
▪️ Leaderboard contests
▪️ Pinterest PintoWin
▪️ Create quizzes and polls
▪️ Customizable campaign capabilities

Pricing

From $0/month

36. HypeAuditor

HypeAuditor is an authenticity checking platform, meaning that it checks social media accounts for their fellowship accounts validity. The tool’s algorithm identifies fabricated followers and artificial engagement for the account of any influencer you like.

HypeAuditor is developed for Instagram, YouTube, and TikTok. What’s more, the tool offers its own Academy if you want to become an influencer marketing expert.

Highlights

▪️ Over 12M profile database
▪️ Demographic search
▪️ Over 35 in-depth metrics to analyze
▪️ Audience Quality filters
▪️ Track ad campaign performance

Pricing

From $299/month

Growth Hacking Tools – Epilogue

So this is the end of our growth hacking tools list. 

Are there any growth hacking tools we should have -absolutely- included? Let me know with a comment below!

I will most certainly update the list in a few months and republish the article.

Until then, take care.

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8 Responses

    1. You are very welcome Dave! NinjaOutreach, deals with a struggle that everyone in marketing faces at some point. It’s really fascinating! 😀

  1. Awesome list! Definitely going to check out Viral Loops and Onalytica. Haven’t heard of those before. I like Sniply. Funny that I found this article from a tweet via Autopilot, and they’re using the Sniply competitor (startAFIRE) with the link. So Sniply has some competition.

    1. Hey Nicholas,

      Thank you for the feedback! I’ll give a look at startAFIRE and add it to the list 😀

  2. Awesome article! So much work, so helpful! Thank you Apostle! 🙂
    But one thing is missing to me – internet monitoring. I think it is very important nowadays to use some application for social listening and be always up to date. I use BRAND24 which is very nice and efficient solution and it works great for searching for feedback, gaining new audience, analyzes of reach, influence and sentiment. It gives instant access to all online mentions related to the topic you need and allows to find, join and engage conversations. Worth to try!

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