Top 10 SaaS Marketing Agencies in 2024

What is a SaaS Marketing Agency?

SaaS marketing agencies are digital marketing agencies specialized in SaaS business.

There are different types of marketing agencies the same way there are different types of architects, lawyers, or doctors. For example, residential architects, commercial architects, industrial architects, and landscape architects are all architects, but the kind of architect you should hire depends on the kind of construction you are looking to build.

Likewise, if you are looking for digital marketing services for your SaaS business, it’s usually a good idea to get a quote from a SaaS marketing agency rather than an email or PPC marketing agency.

That said, most growth hacking agencies or startup marketing agencies are also SaaS marketing agencies.

How can a SaaS Marketing Agency help you?

9 out of SaaS companies fail.

According to McKinsey, if a software company grows at 20% annually, it has a 92 percent chance of ceasing to exist within a few years. SaaS companies need not only to grow but also need to do so at a certain rate.

As a rule of thumb, the smaller the SaaS company, the bigger the growth rate it needs to achieve.

This is where SaaS agencies come in.

First, a SaaS marketing agency will ask all the necessary questions related to your business and its marketing potential, known as problem/solution fit:

• Who is your customer?
• What are your customer’s pain points?
• How is your product solving their problem effectively?

Second, the agency will create your Minimum Viable Product (MVP) – the most essential version of your product to work with.

Third, comes the product/market fit, which means being in a good market with a product that can satisfy that market. In other words, the agency will find the degree to which the product you offer satisfies the market’s demand.

Additionally, the agency will build your very own growth funnel. A growth funnel will be responsible for turning a visitor into a paying -and happy- customer. 

Meanwhile, it should set and monitor certain growth metrics and provide frequent reports with the results – usually once a month. Speaking of metrics, an experienced SaaS marketing agency should also be able to help you with your SaaS valuation.

Now that you know what a SaaS marketing agency is and what you should expect from hiring one, let’s see some of the best B2B SaaS Marketing Agencies for 2021.

Top 10 SaaS Marketing Agencies

1. GrowthRocks

Website: growthrocks.com

Established: 2014

Headquarters: London, UK

Notable services: Convert Rate Optimisation (CRO), Product-led Growth (PLG),  Analytics & Actionable Reporting, Inbound Marketing

Headquartered in London, GrowthRocks is one of the oldest growth hacking agencies. With expertise in SaaS businesses, GrowthRocks can help you achieve optimum product/market fit, build your growth funnel and drive rapid growth to your product.

Also, the GrowthRocks team has developed its very own SaaS product you may have heard of – Viral Loops. Viral Loops, backed by VC, is a referral marketing SaaS platform for referral marketing with a 30% month-after-month growth rate. Apart from its SaaS-related activities, GrowthRocks has worked with companies such as Nestlé, Blue Air, Volvo, and FedEx.

And what’s more, GrowthRocks’ CEO, Theo Moulos, himself accepts free 30′ consulting calls, when he is not teaching at NYU or GHU. Book him here.

2. GrowthGirls

Website: growthgirls.com

Established: 2019

Headquarters: London, UK

Notable services: UX for Growth, NPS for Growth, Inbound Marketing, Social Selling, Content Marketing Strategy, Social Media Strategy & Management

As the logo gives way, GrowthGirls is related to the previous SaaS marketing agency, GrowthRocks. GrowthGirls, has a strong feminine side, as it offers its services mostly to women entrepreneurs and/ or brands with a female audience.  

The agency offers its growth hacking & digital marketing services for startups and multinationals alike and it has a specific interest in the US market. GrowthGirls has worked with brands such as Oh app, Sundance Film Festival, and Lana Bank. 

Would you like to book a free call with GrowthGirls’ CEO, Effie Bersoux? Book a slot here.

3. Kalungi

Website: kalungi.com

Established: 2018

Headquarters: Seattle, Washington, UK

Notable services: MVP building, Marketing audit

Headquartered in Seattle, WA, Kalungi has worked with companies such as Patch and CPGvision. It offers a complete marketing team on-demand to help software entrepreneurs and ventures build their SaaS companies. To achieve that, they offer a proven playbook as well as tailored and optimized services.

What’s more, this SaaS marketing agency has a blog with proven strategies, tactics, and best practices for building a B2B SaaS marketing engine. Some of its most-read articles are “SDR vs BDR: What are the differences?”, “What is a fractional CMO?”, and “The actionable guide to a world-class SEO strategy”. 

4. Hey Digital

Website: heydigital.co

Established: 2018

Headquarters: Tallinn, Estonia

Notable services: Pay per Click (PPC), Landing Page Design, Conversational Marketing

Trusted by more than 35 leading SaaS companies, SaaS & B2B Tech companies for the past 4 years, Hey Digital can help guide your target customers through the entire experience to drive more ROI and revenue. The way it does that is through Conversion Rate Optimization (CRO), paid advertising, and tailored-made landing page design.

Hey Digital’s is concerned with metrics such as free trials, leads, demo requests, webinar attendees, and ultimately paid users. Some of its recent results include a 623% increase in trial signups, a 59% decrease in cost per lead, and a 131% increase in purchase value for some of its clients.

5. Inturact

Website: inturact.com

Established: 2006

Headquarters: Houston, Texas, USA

Notable services: B2B SaaS Marketing, B2B SaaS Consulting, JTBD for SaaS

Inturact is based out of Houston, Texas with additional locations in Tampa, Florida, and San Diego, California. Inturact is a growth-focused integrated marketing agency with a mission to align digital marketing with sales for the companies it works with.

The agency’s specialties cover anything from Web Design and Data Analysis to Inbound Marketing and Content Marketing. Lastly, the team from Inturact follows a certain process and among the frameworks they employ you will find actionable metrics and a product-led growth model.

6. Bay Leaf Digital

Website: bayleafdigital.com

Established: 2013

Headquarters: Southlake, TX, USA

Notable services: Marketing Analytics, Marketing Strategy, Marketing Automation, Search Engine Optimization (SEO), Content Marketing, PPC & Retargeting, Social Media Marketing

Bay Leaf Digital is a SaaS marketing agency from the US. With a combined experience of more than 30 years, it has worked with large brands like Travelocity, Angie’s List, and & Citigroup. The agency’s goal is to take what they’ve learned in big business and apply those learnings to help grow B2B SaaS companies.

Bay Leaf Digital is focused on growing awareness and strengthening pipelines of SaaS & tech companies, helping them grow their monthly recurring revenue (MRR).

7. Roketto

Website: helloroketto.com

Established: 2009

Headquarters: Kelowna, British Columbia, Canada

Notable services: Inbound Marketing, Website Design, AdWords, Hubspot, Search Engine Optimization (SEO), Content Marketing

Roketto started out as a boutique web design agency about 10 years ago. It is self-described as a full-funnel inbound marketing agency that helps ambitious brands reach their growth goals. From Awareness to Retention, this SaaS marketing agency from Canada helps brands greatly scale their reach, profits, and worth.

Roketto helps SaaS companies grow by creating high-converting landing pages, content strategies tailored for the SaaS vertical, and generating more leads (i.e. demo/trial signups) at every stage of the sales cycle. Roketto is also a certified HubSpot and Google partner agency.

8. Single Grain

Website: singlegrain.com

Established: 2005

Headquarters: Los Angeles, California, USA

Notable services: PPC (Pay Per Click), LinkedIn Ads, Podcast Advertising, Conversion Optimization, Content Marketing, Search Engine Optimization (SEO)

Single Grain, established in 2009 in the US, has been working with Series A start-ups to tech giants such as Uber, Amazon, and Salesforce. Their expertise is in paid media, paid social, SEO, CRO, and content marketing. 

What’s more, the agency creates a lot of content not only to grow its clients but as a testament to its digital marketing expertise as well. Accordingly, Single Grain has two podcasts, a YouTube channel, and an up-to-date blog.

9. Clickstrike

10. Uplift Content

Website: upliftcontent.com

Established: 2017

Headquarters: Halifax, Nova Scotia, Canada

Notable services: Content writing services

Uplift Content is a boutique SaaS content marketing agency that specializes in working with high-growth companies to produce impactful case studies, blog posts, ebooks, and white papers. The agency is meant to support established SaaS companies that have an ongoing need for effective, high-quality content.

Uplift’s writers, many of whom are former journalists, are skilled at telling the human story behind the technology, and all are experienced in writing for B2B SaaS. Some of the agency’s most well-known clients include ClickUp, Calendly, WalkMe, Okta, and LeanData.