Reporting tools help you collect, organize, and analyze data.
What kind of that? Well, reporting tools cover a wide range of tools, referring to anything from project management to business intelligence and data visualization.
With no further ado, here are some of the best of them!
1. Monday
About
Monday.com is a web and mobile work management platform. It is highly customizable and its mission is to help teams and organizations manage their projects. It can track projects and workflows, visualize data, and automate processes. Monday supports integrations with other work apps, too.
This reporting tool has been built with different teams in mind, as well as different team sizes. Accordingly, it can help your Marketing, Sales, Development, PMO, Operations, IT, or HR team be it in an enterprise small business or nonprofit organization.
Highlights
▪️ Industry-specific products (work management, sales, dev)
▪️ Separate boards for teams, but also connected
▪️ New features are added every day.
Pricing
From $0/ month
2. ClickUp
About
Through its reporting, ClickUp’s mission is to help team members collaborate better, organize and monitor their tasks, and ultimately increase their productivity. Needless to say, ClickUp is highly customizable and it’s built for any company size – from startup to enterprise.
Every department can benefit from ClickUp, including marketing, Design, Sales, Customer Service, and Development. Also, if you are working in industries like Real Estate, Healthcare, Law, Finance, or Media, you are going to find out how ClickUp’s out-of-the-box solutions are made specifically for your needs.
Highlights
▪️ 15 views, including list, board, box, calendar, workload, timeline, and chat.
▪️ ClickUp University (step-by-step courses for onboarding purposes)
▪️ Constant updates
Pricing
From $0/ month
3. Looker Studio
About
Looker Studio is part of Google’s Looker Suite for business intelligence. Formerly known as Google Data Studio, Looker Studio is a data visualization and reporting tool. Accordingly, it turns your data into useful and informative reports that will let you take the right decisions for your business or project.
With Looker Studio, you can build complex models that touch every aspect of your business. Whether you are looking to create an Analytics report, a YouTube channel report, or visualize a growth funnel, Looker Studio is a great option. All reports are customizable, presentable, and shareable.
Highlights
▪️ The best option if you want to visualize data fom Analytics
▪️ Seamless integration with Google Sheets
▪️ Powered by Google
Pricing
From $0/ month
4. Tableau
About
Tableau helps you become more data-driven. Only when data is presented the right way, you can also gain useful insight and make the right decisions you wouldn’t be able to make otherwise. When comparing it to the previous tool, Looker vs Tableau, both offer intuitive interfaces and robust features for data.
Tableau features an intuitive drag-and-drop interface through which you can access, visualize, and analyze your data, build powerful calculations, add trend lines, and see statistical summaries. The platform was acquired by Salesforce in 2019, which was its largest acquisition before Slack, which was acquired two years later.
Highlights
▪️ Tableau community with more than 1M members
▪️ Many iterations, including Tableau Cloud, Tableau Desktop, and Tableau Server
▪️ Powered by Salesforce
Pricing
From $70/ month
5. OWOX BI
About
OWOX BI is a self-service analytics platform that enables data teams to model data once and provide trusted, live, and customizable reports to business users, without writing SQL or risking data integrity. Trusted by over 165,000 users, from fast-scaling startups to enterprise teams, OWOX BI facilitates data-driven decisions across marketing, finance, operations, and product departments.
The platform replaces scattered SQL scripts and misaligned metrics with a self-service reporting engine, allowing analysts to design and govern a data model that the entire organization can trust. Business teams can self-serve, obtaining fast answers using natural language and familiar tools like spreadsheets.
Highlights
▪️ 150+ data integrations including GA4, Facebook Ads, Salesforce
▪️ Prebuilt dashboards for ROPO, CMO reports, and more
▪️ SQL Copilot: AI assistant for faster query building
Pricing
From $0/ month
6. Supermetrics
About
An intuitive reporting tool, built for marketers. Supermetrics gathers your marketing data and brings it to your go-to reporting, analytics, or storage platform. With Supermetrics, you can easily load data into BigQuery, enabling advanced analysis and seamless reporting. It is highly-integrable with other platforms such as Google Sheets, Microsoft Excel, Big Query, and other API endpoints.
What’s more, Supermetrics can offer its reporting capabilities to a number of different business sizes and roles. Therefore, you can put this tool to good use if you do SEO, performance marketing, web analytics, or social media, regardless if you work for an SMB, an enterprise, an agency, or eCommerce.
Highlights
▪️ Built for marketers
▪️ Flexibility in licensing
▪️ Great support/ customer service
Pricing
N/A
7. Zoho Analytics
About
A self-service and analytics platform. With Zoho Analytics, you can connect and blend data from anywhere, prepare data for analysis, augment your analysis with AI, visually analyze your data, and share insights as stories with everyone.
Since 2018, Zoho Analytics has helped businesses through its reporting capabilities to answer questions such as “What is the impact of marketing spend on new sales?”. Zoho Analytics is also part of Zoho One, the company’s all-in-one suite of applications for running an entire business.
Highlights
▪️ Predictive analytics through Forecasting
▪️ Zia, the machine learning AI assistant
▪️ Powered by Zoho
Pricing
From $24/ month
8. Microsoft Power BI
About
Microsoft’s solution for creating interactive reports with visual analytics. Microsoft Power BI connects to your data no matter where it is, prepares and models your data with ease, provides advanced analytics with the familiarity of Office, and much more.
As with most reporting tools on this list, Microsoft Power BI is highly integrative as well. It offers more than 120 integrations and works seamlessly with apps and platforms like Salesforce and Azure SQL Database.
Highlights
▪️ 80+ data sources
▪️ Microsoft Power BI Community
▪️ Powered by Microsoft
Pricing
From $0/ month
9. Funnel
About
Can you know how your marketing is performing with one look? This is where Funnel comes in. Bring all of your marketing data together from any source in a centralized hub, and transform raw data into actionable insights.
The industries Funnel excels at are Agencies, eCommerce, and Retail. At the same time, while it can be used by many and different roles, it’s built with digital marketers, data analysts/ BIs, and IT/engineers in mind.
Highlights
▪️ Automatically updated reports
▪️ Great support/ customer service
▪️ ISO 27001 & SOC2 Type 1 certified
Pricing
From $33/ month
10. Sisense
About
If you deal with big data marketing or any other big data branch, then you know how BI and analytics are vital to everything you do. Sisense focuses on big data – how you can connect, analyze, explore, and collaborate data with or without code to read between the numbers and uncover powerful insights.
What’s more, this reporting tool has a few titles under its belt, including Forbes’ Cloud 100, The World’s Best Cloud Companies, and the No.1 Business Intelligence company in terms of customer success.
Highlights
▪️ ElastiCubes, Sisense’s unique database for extensive querying
▪️ In-chip architecture
▪️ Hybrid-cloud platform
Pricing
N/A
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I write for GrowthRocks, one of the top growth hacking agencies. For some mysterious reason, I write on the internet yet I’m not a vegan, I don’t do yoga and I don’t drink smoothies.
