Traction Channels
Everyone related to the business world craves for a way to grow in rapid ways. However, most of these business ventures fail. The reason? More often than not, it’s due to the lack of traction channels.
But why?
What usually happens is that entrepreneurs get carried away by random things they see or hear about. When I first read Traction Book by Gabriel Weinberg & Justin Mares, the authors made clear that things that might not work for you in your first steps may work later – and vice versa.
Traction Book covers the main 19 channels that can drive traffic:
- Viral Marketing
- Public Relations
- Unconventional PR
- Search Engine Marketing
- Social & Display Ads
- Offline Ads
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Engineering as Marketing
- Targeting Blogs
- Business Development
- Sales
- Affiliate Programs
- Existing Platforms
- Trade Shows
- Offline Events
- Speaking Engagements
- Community Building
It also includes an explanation of the Bullseye Framework, a way to prioritise and to find the right channels and experiments for your product.
Why is prioritising such a big thing? Prioritising has to do with a realistic approach, on the channels that will truly grow your business.
This very Infographic is a visual representation of these 19 channels we made for you:
Early Traction for Startups
Early startup traction can mean the difference between success or failure – especially if you are a startup.
Having early traction is a sign that you have a product that people want to use. Also, early startup traction acts as insurance for VCs and their investment.
- Ensure you have product-market fit
- Start a pre-launch campaign
- How to boost a pre-launch campaign for early startup traction
- Crowdfund your product
- Build an email list
- Integrate a referral program
Theodore has a 15-year experience in running successful and profitable software products. During his free time, he coaches and consults startups. His career includes managerial posts for companies both in Greece and abroad and he has significant skills on intrapreneurship and entrepreneurship.
