Everyone related to the business world craves for a way to grow in rapid ways. However, most of these business ventures fail. The reason? More often than not, it’s due to the lack of traction channels.
What usually happens is that entrepreneurs get carried away by random things they see or hear about. When I first read Traction Book by Gabriel Weinberg & Justin Mares, the authors made clear that things that might not work for you in your first steps may work later – and vice versa.
Traction Book covers the main 19 channels that can drive traffic:
Search Engine Marketing
Social & Display Ads
Search Engine Optimization
Engineering as Marketing
It also includes an explanation of the Bullseye Framework, a way to prioritise and to find the right channels and experiments for your product.
Why is prioritising such a big thing? Prioritising has to do with a realistic approach, on the channels that will truly grow your business.
This very Infographic is a visual representation of these 19 channels we made for you:
Early Traction for Startups
The sooner you manage to get traction, the better. The first wave of users, the early adopters, is crucial.
Early startup traction can mean the difference between success or failure – especially if you are a startup.
Having early traction is a sign that you have a product that people want to use. Also, early startup traction acts as insurance for VCs and their investment.
Now that you know the paths of traction channels, you may want to know how to get some traction.
Some ways include:
Ensure you have product-market fit
Start a pre-launch campaign
How to boost a pre-launch campaign for early startup traction
Apostle is a pure-blood Marketer. His job is to find a way when ostensibly there is none. Planning and executing A/B Tests, Email & Content Marketing along with alternative marketing techniques based on human psychology, all for the sake of customer success.