Traction Channels

Everyone related to the business world craves for a way to grow in rapid ways. However, most of these business ventures fail. The reason? More often than not, it’s due to the lack of traction channels.

But why? What usually happens is that entrepreneurs get carried away by random things they see or hear about. When I first read Traction Book by Gabriel Weinberg & Justin Mares, the authors made clear that things that might not work for you in your first steps may work later – and vice versa.

Traction Book covers the main 19 channels that can drive traffic:

  • Viral Marketing
  • Public Relations
  • Unconventional PR
  • Search Engine Marketing
  • Social & Display Ads
  • Offline Ads
  • Search Engine Optimization
  • Content Marketing
  • Email Marketing
  • Engineering as Marketing
  • Targeting Blogs
  • Business Development
  • Sales
  • Affiliate Programs
  • Existing Platforms
  • Trade Shows
  • Offline Events
  • Speaking Engagements
  • Community Building

It also includes an explanation of the Bullseye Framework, a way to prioritize and to find the right channels and experiments for your product.

Why is prioritising such a big thing? Prioritizing has to do with a realistic approach, on the channels that will truly grow your business.

This very Infographic is a visual representation of these 19 channels we made for you:


Do you know which traction channel suits your business?

Early Traction for Startups

The sooner you manage to get traction, the better. The first wave of users, the early adopters, is crucial.

Early startup traction can mean the difference between the success or failure – especially if you are a startup.

Having early traction is a sign that you have a product that people want to use. Also, early startup traction acts as insurance for VCs and their investment.

Now that you know the paths of traction channels, you may want to know how to get some traction.
Some ways include:
  • Ensure you have product-market fit
  • Start a pre-launch campaign
  • How to boost a pre-launch campaign for early startup traction
  • Crowdfund your product
  • Build an email list
  • Integrate a referral program
Read here for more early startup traction!