The Top 15 Digital Marketing Articles Marketers Read in 2025

The first half of 2025 is behind us; a good time for retrospection.

And retrospect we did.

We researched some of the best digital marketing blogs and growth hacking blogs from the industry using Ahrefs’ Top Pages Site Explorer. Then, based on their organic traffic, we picked one of the top articles for every blog that was published (or republished) this year.

Finally, we put everything together in this post so you can bookmark it and read the posts at your own pace.

Or -you know- you can read them all at once, if you are that hardcore.

Either way, here are the top digital marketing articles for 2025!

Enjoy.

1. 15 Smart Ways to Check Competitor Website Traffic [Ahrefs]

Curious how much traffic your competitors get? This guide breaks down 15 actionable methods to analyze competitor traffic, from tools like Similarweb, Semrush, and Ahrefs itself to tactics like reverse-engineering top pages and checking referral links. Each method includes a clear breakdown of what data it gives you, how accurate it is, and what to watch out for.

👉 Read the full article here.

2. 12 Best SEO Tools for 2025 [Backlinko]

If you’re looking to upgrade your SEO toolkit, this guide reviews 12 of the best free and paid tools on the market. It covers all the essentials -keyword research, site audits, backlink analysis- and compares features, pricing, and best-fit scenarios to help you make the right pick. Whether you’re a beginner or scaling up a mature strategy, there’s a tool here tailored to your goals.

👉 Read the full article here.

3.  The Truth About Dropshipping: The Good, The Bad and The Ugly [BigCommerce]

Dropshipping is one of the most accessible ways to start an eCommerce business, but success requires the right strategy. BigCommerce’s guide offers a step-by-step approach to mastering dropshipping. Learn how to choose winning products, connect with reliable suppliers, and build a store that converts.

👉 Read the full article here.

4. The Best Time to Post on TikTok in 2025 [Buffer]

Buffer analyzed over one million TikTok videos to pinpoint when posts perform best. The data reveals specific days and time slots with the highest engagement, alongside personalized recommendations based on your industry and audience. A solid reference if you’re serious about timing your content right.

👉 Read the full article here.

5. LinkedIn Games Strategy Boosts Engagement [Content Marketing Institute]

LinkedIn added five puzzle-style games directly to user feeds to drive daily activity. With 84% of players returning the next day and 80% within a week, the feature uses personalized leaderboards to fuel friendly competition and increase brand stickiness. The article explores how this move fits into LinkedIn’s broader content strategy to deepen user retention and diversify engagement beyond professional updates.

👉 Read the full article here.

6. The 6 Agency Types – Find the Right One for You [GrowthRocks]

This article lays out six common digital agency models: digital marketing, growth marketing, advertising, social media, branding, and PR. It breaks down what each one does best and when to choose them based on your growth goals and internal capabilities. You’ll also get a clear sense of how their strategies differ and which type is built to solve specific marketing challenges.

👉 Read the full article here.

7. 21 Small Business Ideas to Start in 2025 [HubSpot]

Whether you’re exploring a side hustle or building a full-time operation, this guide breaks down 21 business ideas suited for today’s market. It covers startup costs, market demand, operational tips, and how to stand out in each niche. From digital services to physical products, it’s packed with practical insights to help you choose the right path.

👉 Read the full article here.

8. What Is Martech And Marketing Technology? [MarTech]

This guide breaks down what marketing technology really means in 2025, covering everything from CRM and automation platforms to CDPs and generative AI tools. It explains how martech stacks are built, why most enterprises use over 100 tools, and how to make sense of it all for better campaign performance and ROI.

👉 Read the full article here.

9. ‘Jaguar’s Rebrand Triggers PR Storm to Kickstart Its EV Pivot [Marketing Week]

Marketing Week digs into Jaguar’s polarizing “Copy Nothing” rebrand, noting the campaign sparked nearly 1 billion media impressions (mostly negative) and 500 million social views. The article features voices like MD Rawdon Glover, who says the overhaul was necessary despite backlash, and warns the payoff hinges on whether the upcoming EV lineup wins over customers.

👉 Read the full article here.

10. What Is SEO? Search Engine Optimization Best Practices [Moz]

SEO is the backbone of online visibility, but where do you start? Moz’s beginner-friendly guide breaks down the fundamentals of SEO, covering how it works, why it matters, and how to apply it effectively. From keyword research to link building, this guide has all the basics covered to get you started with SEO.

👉 Read the full article here.

11. How to Use Meta Business Suite for Smarter Social Campaigns [Neil Patel]

This guide offers a step‑by‑step walkthrough of Meta Business Suite’s dashboard, covering cross‑channel post scheduling, unified insights for Facebook and Instagram, ad performance tracking, and team collaboration tools. It highlights best practices to streamline workflows and improve ad efficiency without adding complexity.

👉 Read the full article here.

12. 25 Alternative Search Engines Beyond Google [Search Engine Journal]

Google may have about 200% of the search engine market, but it’s not the only option. Search Engine Journal highlights 25 alternative search engines that offer unique features, enhanced privacy, or niche-specific results. Explore these search engines with new eco-friendly searches, deeper web indexing, and specialized topics.

👉 Read the full article here.

13. How to Train ChatGPT to Save You Hours a Week [Social Media Examiner]

Marketers are using ChatGPT not just for quick prompts but as a productivity partner trained to follow brand guidelines, tone, and formatting. This article explains how to build a custom instruction set, give it voice rules, and iterate on outputs to save time without losing quality. It’s especially useful if you’re handling high-volume content or repetitive messaging and want AI to handle the middle layer of the work.

👉 Read the full article here.

14. AI News And Views From April 25, 2025 [Marketing Profs]

Covering the week’s top AI developments, this roundup highlights breakthroughs in generative models, shifts in regulatory discussions, and fresh applications across marketing and customer experience. It includes expert commentary, real-world brand case studies, and links to full resources to help you stay ahead without diving into every press release.

👉 Read the full article here.

15. 26 Tips to Ramp Up Conversion Rates in 2025 [Unbounce]

Unbounce delivers a deep dive into conversion optimization with 26 strategic tips, covering value propositions, trust signals, UX adjustments, copywriting techniques, and A/B testing. Each tactic includes a clear rationale, implementation guidance, and examples from real campaigns showing measurable results. A solid benchmark if your goal is to turn more visitors into paying users.

👉 Read the full article here.