The cost of acquiring customers has risen as marketing channels have become more expensive. At the same time, the days of abundant venture capital with a strong appetite for high risk are long gone, which makes it even harder for SaaS startups.
However, this is not a cause for discouragement but a call to action to try harder and be more selective with the key partners and players that will help you grow.
What this means for SaaS companies, is that collaborating with “holistic” types of agencies may not cut it anymore. What they now need is more than ever is agencies with a SaaS focus, namely SaaS marketing agencies.
Speaking of which, we’ve made a list of the top of them.
1. GrowthRocks
Website: growthrocks.com
Established: 2014
Headquarters: London, UK
Notable services: Convert Rate Optimisation (CRO), Product-led Growth (PLG), Analytics & Actionable Reporting, Inbound Marketing
Headquartered in London, GrowthRocks is one of the oldest growth hacking agencies. With expertise in SaaS businesses, GrowthRocks can help you achieve optimum product/market fit, build your growth funnel and drive rapid growth to your product.
Also, the GrowthRocks team has developed its very own SaaS product you may have heard of – Viral Loops. Viral Loops, backed by VC, is a referral marketing SaaS platform for referral marketing with a 30% month-after-month growth rate. Apart from its SaaS-related activities, GrowthRocks has worked with companies such as Nestlé, Blue Air, Volvo, and FedEx.
And what’s more, GrowthRocks’ CEO, Theo Moulos accepts free 30′ consulting calls, when he is not teaching at NYU or GHU. Book him here.
2. GrowthGirls
Website: growthgirls.com
Established: 2019
Headquarters: London, UK
Notable services: UX for Growth, NPS for Growth, Inbound Marketing, Social Selling, Content Marketing Strategy, Social Media Strategy & Management
As the logo gives way, GrowthGirls is related to the previous SaaS marketing agency, GrowthRocks. GrowthGirls, has a strong feminine side, as it offers its services mostly to women entrepreneurs and/ or brands with a female audience.
The agency offers its growth hacking & digital marketing services for startups and multinationals alike and it has a specific interest in the US market. GrowthGirls has worked with brands such as Oh app, Sundance Film Festival, and Lana Bank.
Would you like to book a free call with GrowthGirls’ CEO, Effie Bersoux? Book a slot here.
3. Kalungi
Website: kalungi.com
Established: 2018
Headquarters: Seattle, Washington, UK
Notable services: MVP building, Marketing audit
Headquartered in Seattle, WA, Kalungi has worked with companies such as Patch and CPGvision. It offers a complete marketing team on demand to help software entrepreneurs and ventures build their SaaS companies. To achieve that, they offer a proven playbook as well as tailored and optimized services.
What’s more, this SaaS marketing agency has a blog with proven strategies, tactics, and best practices for building a B2B SaaS marketing engine. Some of its most-read articles are “SDR vs BDR: What are the differences?”, “What is a fractional CMO?”, and “The actionable guide to a world-class SEO strategy”.
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4. Bay Leaf Digital
Website: bayleafdigital.com
Established: 2013
Headquarters: Southlake, TX, USA
Notable services: Marketing Analytics, Marketing Strategy, Marketing Automation, Search Engine Optimization (SEO), Content Marketing, PPC & Retargeting, Social Media Marketing
Bay Leaf Digital is a SaaS marketing agency from the US. With a combined experience of more than 30 years, it has worked with large brands like Travelocity, Angie’s List, and & Citigroup. The agency’s goal is to take what they’ve learned in big business and apply those learnings to help grow B2B SaaS companies.
Bay Leaf Digital is focused on growing awareness and strengthening pipelines of SaaS & tech companies, helping them grow their monthly recurring revenue (MRR).
5. Hey Digital
Website: heydigital.co
Established: 2018
Headquarters: Tallinn, Estonia
Notable services: Pay per Click (PPC), Landing Page Design, Conversational Marketing
Trusted by more than 35 leading SaaS companies, SaaS & B2B Tech companies for the past 4 years, Hey Digital can help guide your target customers through the entire experience to drive more ROI and revenue. The way it does that is through Conversion Rate Optimization (CRO), paid advertising, and tailored-made landing page design.
Hey Digital’s is concerned with metrics such as free trials, leads, demo requests, webinar attendees, and ultimately paid users. Some of its recent results include a 623% increase in trial signups, a 59% decrease in cost per lead, and a 131% increase in purchase value for some of its clients.
6. Inturact
Website: inturact.com
Established: 2006
Headquarters: Houston, Texas, USA
Notable services: B2B SaaS Marketing, B2B SaaS Consulting, JTBD for SaaS
Inturact is based out of Houston, Texas with additional locations in Tampa, Florida, and San Diego, California. Inturact is a growth-focused integrated marketing agency with a mission to align digital marketing with sales for the companies it works with.
The agency’s specialties cover anything from Web Design and Data Analysis to Inbound Marketing and Content Marketing. Lastly, the team from Inturact follows a certain process and among the frameworks they employ, you will find actionable metrics and a product-led growth model.
7. Roketto
Website: helloroketto.com
Established: 2009
Headquarters: Kelowna, British Columbia, Canada
Notable services: Inbound Marketing, Website Design, AdWords, Hubspot, Search Engine Optimization (SEO), Content Marketing
Roketto started out as a boutique web design agency about 10 years ago. It is self-described as a full-funnel inbound marketing agency that helps ambitious brands reach their growth goals. From Awareness to Retention, this SaaS marketing agency from Canada helps brands greatly scale their reach, profits, and worth.
Roketto helps SaaS companies grow by creating high-converting landing pages, content strategies tailored for the SaaS vertical, and generating more leads (i.e. demo/trial signups) at every stage of the sales cycle. Roketto is also a certified HubSpot and Google partner agency.
8. Single Grain
Website: singlegrain.com
Established: 2005
Headquarters: Los Angeles, California, USA
Notable services: PPC (Pay Per Click), LinkedIn Ads, Podcast Advertising, Conversion Optimization, Content Marketing, Search Engine Optimization (SEO)
Single Grain, established in 2009 in the US, has been working with Series A start-ups to tech giants such as Uber, Amazon, and Salesforce. Their expertise is in paid media, paid social, SEO, CRO, and content marketing.
What’s more, the agency creates a lot of content not only to grow its clients but as a testament to its digital marketing expertise as well. Accordingly, Single Grain has two podcasts, a YouTube channel, and an up-to-date blog.
9. Clickstrike
Website: clickstrike.com
Established: 2018
Headquarters: New York, NY, USA
Notable services: SEO, Paid Ads, Earned Media & PR, Influencer Marketing, B2B Lead Generation
Clickstrike, a Nowbound agency, is a premier SaaS and tech marketing agency built to fuel the rapid, efficient, and sustainable growth of innovative technology companies. Renowned for its expertise in B2B and tech marketing, Clickstrike empowers businesses to attract new users, boost their MRR, and build brands that resonate deeply with their target audience.
Clickstrike’s expertise extends to SaaS companies of all sizes, from fledgling startups to established industry giants valued at over $1 billion. Their proven track record of success empowers them to tailor their approach, ensuring that each client receives the customized support they need to thrive.
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10. Uplift Content
Website: upliftcontent.com
Established: 2017
Headquarters: Halifax, Nova Scotia, Canada
Notable services: Content writing services
Uplift Content is a boutique SaaS content marketing agency that specializes in working with high-growth companies to produce impactful case studies, blog posts, ebooks, and white papers. The agency is meant to support established SaaS companies that have an ongoing need for effective, high-quality content.
Uplift’s writers, many of whom are former journalists, are skilled at telling the human story behind the technology, and all are experienced in writing for B2B SaaS. Some of the agency’s most well-known clients include ClickUp, Calendly, WalkMe, Okta, and LeanData.
SaaS Marketing Agencies – Conclusion
Besides SaaS marketing agencies, growth hacking agencies or startup marketing agencies could be a good fit, especially if you are a SaaS startup.
No matter the agency you end up working with, here are a few things you can expect from them.
First, a SaaS marketing agency will ask all the necessary questions related to your business and its marketing potential, known as problem/solution fit:
- Who is your customer?
- What are your customer’s pain points?
- How is your product solving their problem effectively?
Second, the agency will create your Minimum Viable Product (MVP) – the most essential version of your product to work with.
Third, comes the product/market fit, which means being in a good market with a product that can satisfy that market. In other words, the agency will find the degree to which the product you offer satisfies the market’s demand.
Additionally, the agency will build your very own growth funnel. A growth funnel will be responsible for turning a visitor into a paying -and happy- customer. Meanwhile, it should set and monitor certain growth metrics and provide frequent reports with the results – usually once a month. Speaking of metrics, an experienced SaaS marketing agency should also be able to help you with your SaaS valuation.
So, are you looking for help with any or all of the above? Contact us and let’s find out how we can help your SaaS company grow.
I write for GrowthRocks, one of the top growth hacking agencies. For some mysterious reason, I write on the internet yet I’m not a vegan, I don’t do yoga and I don’t drink smoothies.
2 Responses
Hello Nicolas Lekkas!
Thanks for the information. But I am confused. In the first paragraph you have mentioned ” Likewise, if you are looking for digital marketing services for your SaaS business, it’s not a good idea to get a quote from a SaaS marketing agency rather than an email or PPC marketing agency.” can you please recheck this line.
Hi Gourav,
You’re right, it’s the exact opposite. We fixed it – thanks so much for letting us know 🙂