The New Era Of Growth Hacking Automation

Remember the time you had to do everything by hand? The time you had to take all your customers from a spreadsheet and manually send them a personal email (a template you had to copy/paste and change the name, company etc.).

Luckily, this era belongs to the past. Startuppers and people in tech don’t have the luxury of time to deal with silly micro tasks.

Not having an idea of coding could be disastrous if one wants automated processes. But life is hard, right?

NO, it’s NOT!

Zapier introduced us into a whole new era of automation. The Homo Zapier era, as we say in GrowthRocks. Zapier offers a chance for non-techs to build growth hacking automations, in a quick and painless manner.

It took a little research to find out that, although there are a bunch of articles out there giving away great Zapier automations, there’s not a single one that showcases a real scenario. That’s why I decided to craft an article about how we’ve initially built our growth hacking automations using Zapier.

So, in this article I’ll show you how to set up growth hacking automations for:

Sadly, some of the zaps included in this article are not ready made, so you’ve got to give some time and understand how to build your own zaps. It’s a piece of cake, believe me!

Lead Management

You probably already know how important lead generation is for a business. Actually that’s what everyone is after when running one; Customers.

There are two types of leads; inbound and outbound. In this guide, we’ll focus only on the inbound as outreaching for customers is a totally different discussion (one that might take days).

A lot of people use WordPress or Joomla to build their websites, but that’s not GrowthRocks’ case as a CMS platform would limit us (and also our development geeks would be pissed off) at least for our main website. So, we went with custom HTML and a lot of .php and javascript.

As you may understand all the forms on our website are custom and written on a MySQL database.

In our early days, the problem was that every submission we got to the database (inbound lead) wasn’t visible to anyone but the “database master”- just a developer trying to do 100 different things during the day.

We had to find a way to make things easy by automating, but our developers were too busy developing tools, like Viral Loops. Sadly, I had to do it on my own and I was kind of a noob with engineering stuff.
I gave this query on Google: “growth hacking automation”. That’s when Zapier showed up. And that’s the reason I knew I had to try it:

I needed all the inbound leads to be imported in our CRM, so I decided to start from this.

For every new submission to our MySQL database, a new entry on Hubspot CRM was created. [Get This Zap]

Growth Hacking Automation In 8 Zaps

But we also wanted these inbound leads to be added to our Mailchimp List, so we use a zap to create a new Mailchimp entry for every new submission to the Hubspot CRM. [Get This Zap]

Growth Hacking Automation In 8 Zaps

By only using these 2 simple zaps, we managed to grow our leadgen conversions by 38% within a month and even better, not lose a single lead again.

Lead Nurturing

In order to push people down in your funnel and maximize your sales, you have to know as much as possible about your potential clients. Generally all you get in the first steps is an email address (maybe a first name also).

A good way to learn more about those people is by gaining access to their info.

How do I do this? You may ask. Actually, you might have already been through that process yourself many times. I have. I subscribed to Hubspot’s blog newsletter only with my email. Some weeks later, I was asked if I wanted a super cool ebook.

“Hell Yes!”, I said. But in order to take the book, I had to give my first and last name, my company’s website and my job description. The same thing happened with a webinar by KISSmetrics.
Surveys are also a great way to get that kind of information.

So, let’s say we’re running a webinar. You’ll need a landing page (I use Unbounce) and a webinar platform (GoToWebinar is amazing).
If you want to learn more about how to plan & execute a webinar you should definitely give a look to my awesome step by step guide to webinars.

All in all you’ll need 2 Zaps:

One that takes all the information from the webinar’s landing page and updates already existing or adds a new contact in your Mailchimp list. [Get This Zap]

Growth Hacking Automation In 8 Zaps

And one that takes the information from the webinar’s landing page and registers the attendee to the GoToWebinar Platform. [Get This Zap]

Growth Hacking Automation In 8 Zaps

I know that you may start grinning about how webinars are also a way of generating leads; I say that it’s even greater and smoother for learning more about people.

So, how do you nurture those leads?

When I started outreaching for outbound leads, I found Autopilot. Autopilot gets people from lists you create and puts them in different marketing “journeys”, depending on a differentiating variable (e.g. type of company) for further segmentation.

Now isn't’ that growth hacking automation or what? #growthhacking Click To Tweet

I used to put people there that posted job openings for Growth Hackers so I could automatically pitch them our services. But after getting my hands on it more and more, I thought that I could use it to get something from all these email addresses we had in our Maichimp list.

So, as long as your contact in Mailchimp (or any other email platform that integrates with Zapier) is updated with the right information, you can use a Zap to get these contacts from Mailchimp and add them to a journey in Autopilot. [Get this Zap]

Growth Hacking Automation In 8 Zaps

Content Marketing

Content Creation

I love creating content, but it can really be a pain in the a**. And I think that this is a general opinion and not a personal statement. It’s also true that:

Crafting great content is just 20% of the job. The other 80% lies on distribution. #contentmarketing Click To Tweet

Although there’s no Zap to magically create your new shiny blog post, there’s a good bunch of them to help you with content distribution and curation.

The way I distribute my posts is pretty much traditional:

  1. I publish the article.
  2. I notify our blog subscribers.
  3. Then schedule my social media posting using Buffer.
  4. I post the article on some communities relative to our niche.
  5. Email or tweet to people that I’ve mentioned in the article.

But why leave out all the people that have shared and mentioned GrowthRocks in the past? These folks are not total strangers. Aren’t they?

That’s why I use a very popular and simple (yet genius), Zap.
Now, whoever mentions you on Twitter, gets instantly added to a spreadsheet. [Get This Zap]

Growth Hacking Automation In 8 Zaps

Content Curation

Next time you post an article you know what you have to do; Right?

But how many can you write per week?
One? Two?

In order to stay active with your social channels, you not only have to write great articles and land them in as many relative eyes as possible; The most important is to become an endless source of great information for your audience. You have to share everything that is worth sharing.

How do I do it? Simple. I’ve my Feedly account set, following the best blogs about digital marketing, growth hacking, UI/UX, SEO & Content Marketing.

Using Zapier, I take the feed from Feedly and add it on a dedicated notebook in Evernote. [Get This Zap]

Growth Hacking Automation In 8 Zaps

Every night I review all the articles and add the best in another dedicated notebook.
I have another Zap set, that takes the links from this notebook and adds them to Buffer Scheduler. Magic! [Get This Zap]

Growth Hacking Automation In 8 Zaps

I’ve also integrated Buffer with Snip.ly, in order to add a CTA to everything added to Buffer, directing straight to our blog; That brings a ton of traffic (you can see how I do it).

Conclusion

Although Zapier isn’t recommended as a silver bullet solution for growth hacking automation, it’s a good place to start. You need as much time as possible off from micro tasks, in order for you to focus more on things that matter. I’d love to see what zaps you’re using for your growth hacking automation or questions on how we can help you to automate it, in the comment section!

Cheers 🙂

Apostle is a pure-blood Marketer. His job is to find a way when ostensibly there is none. Planning and executing A/B Tests, Email & Content Marketing along with alternative marketing techniques based on human psychology, all for the sake of customer success.

Call us now

Worldwide: +44-2035142427
US (Toll free): 1-888-401-2402

Get actionable growth tips