3 Reasons Why You Must Not Optimize Your Landing Page
In contrast to other kinds of pages (e.g. blog posts), landing pages have one
A/B testing? Oh, that’s like a little science experiment for marketers! Imagine you’re trying to pick the best outfit for a party. You try on two looks (A and B), and then you ask your friends which one they like better. In the marketing world, it’s the same idea—you show different versions of a webpage, ad, or email to two groups of people and see which one gets more love (clicks, sign-ups, or sales). It’s the ultimate “choose your favorite” game, but with data doing the judging instead of your friends.
