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What is SOV?

SOV is the percentage of clicks that land on your website, compared to the total number of clicks for all tracked keywords of yours.

Do all platforms calculate SOV the same way?

No, that’s the way Ahrefs calculates SOV

What influences SOV?

Four parameters: (a) the keywords you track, (b) the total clicks they get per month, (c) the clicks resulting to your website, and (d) the CTR curve which is actually the positions of your keywords

Related terms (by category)

CTR Curve

A CTR curve is a line graph depicting the average CTR for each position in Google search results.
Remember: 1st position will get 25% of clicks and 10th position will get the 2%
Read More »

SEO Copywriting

SEO copywriting is the process of writing content that is both informative and engaging, and that is also optimized for search engines.
Read More »

Content Repurposing

Content repurposing is the process of adapting or modifying existing content so that it can be used in a) a new format or b) for a different audience.
Read More »
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