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Topic: S

What is: S

All the terms you need to know about S

Schema Markup

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.
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Search volume

As the term implies, keyword search volume refers to the volume (or number) of searches for a particular keyword in a given timeframe.
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Seed keywords

A seed keyword is a short-tail keyword, usually with one or two words. Like other short-tail keywords, seed keywords tend to have high monthly search volumes and high competition.
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SEO Copywriting

SEO copywriting is the process of writing content that is both informative and engaging, and that is also optimized for search engines.
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SERP

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher.
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Share of Voice

SOV is the percentage of clicks that land on your website, compared to the total number of clicks for all tracked keywords of yours.
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