Home / Glossary / Funnels / PQL (Product Qualified Lead)

What is a PQL in Funnels?

It’s a stage of your funnel and PQLs are those leads that have tried our Product and therefore they must be interested in buying!

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Customer Attrition

Customer attrition, also known as customer churn, refers to the loss of customers over a period of time.

Customer Churn

Customer churn refers to the rate at which customers stop doing business with a company over a specific period of time.

Growth Funnel

The growth funnel incorporates not just the acquisition of new customers but also emphasizes retention, engagement, and referral mechanisms to fuel sustainable growth.

Leads Forensics

Lead forensics is a term that refers to the use of digital forensics techniques to gather and analyze data from leads, or potential sources of information, in a digital auditing or investigation.

ICP (Ideal Customer Profile)

An ideal customer profile is a hypothetical description of the type of company that would realize the most value from your product or solution.

Content

By content, we mean all kinds of content we can produce.

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