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Topic: Funnels

What is: Funnels

Funnels are making sure that users will be transformed from simple anonymous visitors to named customers. It consists of many stages. Companies have multiple funnels.

All the terms you need to know about Funnels


Events are used to track user interactions with web, mobile applications, or back-offices.
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Once you have attracted your visitors you will need to convert a Cold Audience into Buying Customers by providing them value.
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Funnel Stages

The stages of your funnel(s) should be defined during your growth marketing strategy. At the time that you are building your Markitecture.
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Growth Funnel

The growth funnel incorporates not just the acquisition of new customers but also emphasizes retention, engagement, and referral mechanisms to fuel sustainable growth.
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