Search
Close this search box.
What is MOFU

MOFU (Middle Of FUnnel) is the middle stage(s) of your funnel that is the liaison between Prospects and Sales.

MOFU’s goal is to attract prospects to follow their happy path

Other Stages: TOFU, BOFU

Related terms (by category)

Growth Funnel

The growth funnel incorporates not just the acquisition of new customers but also emphasizes retention, engagement, and referral mechanisms to fuel sustainable growth.
Read More »

Leads Forensics

Lead forensics is a term that refers to the use of digital forensics techniques to gather and analyze data from leads, or potential sources of information, in a digital auditing or investigation.
Read More »
Related terms (by alphabet)