A healthCheck is a 360 degrees auditing, in all your channels including all marketing configurations you may have done. Example of the health checks to be performed are:
* Analytics Goals and funnels
* Any HeatMaps you have captured
* Any Paid ads you have configured and run in the past
* Any Content you have wrote
* Any other marketing activities you performed
Health Check will assist us to define “Unmeasured Marketing”, meaning actions you miss that would complete your picture of your funnel and thus your company. For example, what marketing assets do you have that may not be included in your data? How effectively can you measure the internet activity of someone searching for a product when he gets information from a third-party site?
Health Check will give us insights to understand the optimization options we have and identify low-hanging fruits.
