A health check is a 360-degree audit of all your digital channels, including all marketing configurations you may have done. Examples of the health checks to be performed are:
* Analytics Goals and funnels
* Any HeatMaps you have captured
* Any Paid ads you have configured and run in the past
* Any Content you have written
* Any other marketing activities you performed
Health Check will assist you in defining “Unmeasured Marketing,” meaning actions you miss that would complete your picture of your funnel and, thus, your company. For example, what marketing assets do you have that may not be included in your data? How effectively can you measure the internet activity of someone searching for a product when he gets information from a third-party site?
Performing a health check every year or when transitioning from one agency to another—or from an agency to an internal team—will give you insights into understanding our optimization options and help you identify blind spots and low-hanging fruit.
