What are the events?

Events are used to track user interactions with the web, mobile applications, or back-offices.
They were used for measuring page views.
Nowadays, an event helps you to analyze the actions that people perform in your application.

Events are the Absolute Prerequisite to building your funnel

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Customer Attrition

Customer attrition, also known as customer churn, refers to the loss of customers over a period of time.

Customer Churn

Customer churn refers to the rate at which customers stop doing business with a company over a specific period of time.

Growth Funnel

The growth funnel incorporates not just the acquisition of new customers but also emphasizes retention, engagement, and referral mechanisms to fuel sustainable growth.

Leads Forensics

Lead forensics is a term that refers to the use of digital forensics techniques to gather and analyze data from leads, or potential sources of information, in a digital auditing or investigation.

ICP (Ideal Customer Profile)

An ideal customer profile is a hypothetical description of the type of company that would realize the most value from your product or solution.

Content

By content, we mean all kinds of content we can produce.

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Functional

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Cookie	Duration	Description
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bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
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Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
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Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
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Cookie	Duration	Description
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AnalyticsSyncHistory	1 month	No description
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apbct_visible_fields_1	session	No description
apbct_visible_fields_2	session	No description
apbct_visible_fields_3	session	No description
apbct_visible_fields_4	session	No description
apbct_visible_fields_5	session	No description
apbct_visible_fields_6	session	No description
apbct_visible_fields_7	session	No description
ct_checked_emails	session	No description
ct_has_scrolled	session	No description
ct_mouse_moved	session	No description
ct_screen_info	session	No description
GetLocalTimeZone	session	No description
ifso_last_viewed	session	No description available.
ifso_visit_counts	1 year	No description available.
li_gc	2 years	No description
nitroCachedPage	session	No description
prism_649664625	1 month	No description

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