What are the events?

Events are used to track user interactions with the web, mobile applications, or back-offices.
They were used for measuring page views.
Nowadays, an event helps you to analyze the actions that people perform in your application.

Events are the Absolute Prerequisite to building your funnel

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Engagement Point

Engaging potential clients isn’t about “tricking” them. The key difference between a successful funnel and one that falls flat lies in delivering real, authentic value.
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Webhook

Webhook is a unified way for applications to communication among them. Every application can listen to webhooks and also call webhooks.
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Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.
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