Home / Glossary / Data Analysis / Cohort analysis

What is a Cohort Analysis?

Measuring users in cohorts provides benefits in the consistency of analysis and is a technique well applied in the offline world. It helps analyze the long-term benefit of specific groups of customers (for example, customers who first visited within a specified timeframe).

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Econometrics

Econometrics is the application of statistical and mathematical methods to analyze economic data and test hypotheses, bridging economic theory with real-world evidence.

Health Checks

A HealthCheck is a 360 degrees auditing, in all your channels including all marketing configurations you may have done.

Baseline

Baseline history is the best indication of what works and what doesn’t.

Attribution model

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

KPI

A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.

Sequence segment

Sequence segments provide an easy way to segment users based on a series of on site behaviors.

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