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Topic: Data Analysis

What is: Data Analysis

Data Analysis is about harvesting insights from the data you collect when your users are navigating on your website or using your mobile or web apps.

All the terms you need to know about Data Analysis

Attribution model

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
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Cohort analysis

Measuring users in cohorts provides benefits in the consistency of analysis and is a technique well applied in the offline world.
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