Topic: SEO

What is: SEO

SEO stands for Search Engine Optimization and it’s about the process of making your site rank on google.

All the terms you need to know about SEO

Share of Voice

SOV is the percentage of clicks that land on your website, compared to the total number of clicks for all tracked keywords of yours.
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CTR Curve

A CTR curve is a line graph depicting the average CTR for each position in Google search results.
Remember: 1st position will get 25% of clicks and 10th position will get the 2%
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SEO Copywriting

SEO copywriting is the process of writing content that is both informative and engaging, and that is also optimized for search engines.
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Content Repurposing

Content repurposing is the process of adapting or modifying existing content so that it can be used in a) a new format or b) for a different audience.
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Copywriting

Copywriting is the ability, specialty, or capacity of writing correct content and composing proper material in general.
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