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What IAAT Stands for?

in anchor and title’ is where the competition figure is drawn from. It’s basically the raw competition figure (it tells us how many pages have that keyword both in the title tag and in anchor text from an external domain), and it’s provided to give you an extra level of detail when you’re making your assessment. It’s been used mainly in WordTracker SEO Tool used for Keyword Research

What is IAAT?

IAAT is where the competition figure is drawn from. It’s basically the raw competition figure (it tells us how many pages have that keyword both in the title tag and in anchor text from an external domain), and it’s provided to give you an extra level of detail when you’re making your assessment. It’s been used mainly in WordTracker SEO Tool used for Keyword Research

Related terms (by category)

Share of Voice

SOV is the percentage of clicks that land on your website, compared to the total number of clicks for all tracked keywords of yours.
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CTR Curve

A CTR curve is a line graph depicting the average CTR for each position in Google search results.
Remember: 1st position will get 25% of clicks and 10th position will get the 2%
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SEO Copywriting

SEO copywriting is the process of writing content that is both informative and engaging, and that is also optimized for search engines.
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Content Repurposing

Content repurposing is the process of adapting or modifying existing content so that it can be used in a) a new format or b) for a different audience.
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