"A chatbot should not act like a bot to be succesfull"
Conversational Marketing is a method of engaging with website visitors and converting leads via dialogue-driven activities. This style of inbound marketing puts a focus on interactions with the consumer, not simply one-way transmission by the brand. Conversational Marketing aims to create relationships with the consumer by building trust through conversations and by making the buying experience as smooth and easy as possible.
Nowadays, voice user interfaces (VUIs, pronounced voo-ee) are all around us, from our phones and smartwatches, to our computers, laptops, TVs, and cars. Voice is changing the way that we interact with our devices. Think about the last time you asked Siri, Alexa, or Google for directions or asked a general knowledge question
Great user experiences are personalized experiences, experiences that remember previous user choices: it is true for any experience, in-person, screen based or voice based.
VUI designers can use states and conditional branching to personalize their VUI.
States help you keep track of what users say and do. More specifically, states allow you to store (and later recall) information about the conversation. Examples of states are:
Conditional branching is the ability to condition the machine output based on the value of a state.
States and conditional branchings are the equivalent to variables and “if” functions in programming languages. States should be updated throughout the conversation, for example incrementing number of visits, incrementing a score.
States can persist across conversation sessions or be reset. Designers need to think about which states need to be reset at the beginning of every experience and which should not.
States can and should be used in a prompt or statement. If you capture the user’s first name in a state, use it in your responses to personalize the experience.
Conditions can be used to either branch the conversation, for example routing the user to a game tutorial if it is their first visit or providing alternate output, for example alternating a “good morning” or “good evening” statement based on time of day.
How learners interact with a VUI is a different experience from how they interact with a graphical user interface (GUI, pronounced goo-ee. A GUI presents the learner with visual elements like text, buttons, image items, and links used to interact with a web or mobile app. In voice-based interactions, we need to model the experience the way that users interact and expect to interact. We need to design for how people engage in conversation—how we talk. We need to incorporate conversation prompts that are conversational and engaging.
