Marketing Audit: Definition, Strategy & Examples
What is a marketing audit, what are its benefits and how do you do one? Should you outsource it or do it in-house?
Digital marketing? It’s like the cool kid in advertising—hanging out online where everyone spends their time. Think of it as promoting your brand or business using all the places people are glued to: social media, search engines, websites, emails, and even that ad you skipped on YouTube. It’s not just about selling; it’s about showing up with the right vibe, at the right time, in the right place. Your mom might call it “modern marketing,” but really, it’s just making friends with algorithms and sliding into your audience’s DMs—metaphorically, of course!
