Link building is a process of acquiring backlinks (also known as “inbound links”) to a website from other websites in order to increase the website’s visibility and search engine rankings.
This is done by implementing a strategy that includes creating valuable and relevant content that other websites would want to link to, and by reaching out to other website owners (or bloggers, or publishers) and asking them to include a link to your site on theirs.
Link building is considered a key component of search engine optimization (SEO) and can be a powerful way to drive targeted traffic to a website.
There are many different strategies and tactics that can be used for link building, but as a holistic agency these are the steps we follow:
Research: We will identify relevant and high-quality websites in your industry that have the potential to link to your site. That’s happening by analyzing the sources of links your competitors get and a detailed keyword research to open up new channels
Content creation: We will create valuable and relevant content that other websites will want to link to, such as blog posts, infographics, videos, and other types of digital assets. We take care of the brief to your copywriters or we manage the copywriting with our own resources
Outreach: We will reach out to website owners, bloggers, and other relevant contacts to ask them to link to your site. We are taking care of the email body and also the delivery of the message and deliverability options.
Negotiation: We will negotiate with website owners to secure the best possible link placement and anchor text.
Monitoring: We will monitor your backlink profile to track new links and ensure that existing links are still live and not removed.
Measurement: We will implement a mechanism to measure the success of your link-building campaign by monitoring the impact on your search engine rankings, website traffic, and leads per backlink.
Personalization: We will tailor your outreach messages to each individual contact, rather than using a generic template. This shows that we' ve done your research and are genuinely interested in building a relationship.
Transparency: We will be honest and upfront about our intentions, and explain how a link to your site would be beneficial to both parties.
Add value: we will offer something of value to the website owner, such as a guest post, an infographics or a research paper.
Follow-up: we will follow-up with our contacts in a timely and respectful manner, and continue to build the relationship even if they decline your initial request.
Our link building services are fully white label. This means we work on behalf of our clients, under their own brand, providing them with high-quality backlinks that will help improve their search engine rankings and online visibility, all while maintaining their own brand image and control.
Our link building services are designed to never duplicate placements per domain. This means that we will never place multiple links to the same client's website on the same domain. Instead, our team of experienced professionals will carefully research and select only the most relevant and high-quality sites for link placement, and will avoid placing multiple links on the same domain in order to ensure a diverse and natural-looking backlink profile. This approach helps to avoid over-optimization and can help to improve the website's search engine rankings and online visibility.
Our link building services are 100% manual. This means that we do not use any automated tools or software to acquire links. Instead, our team of experienced professionals manually research potential link opportunities, create content, and reach out to website owners, bloggers, and other relevant contacts to request links. By doing this, we ensure that the links we acquire are of the highest quality and relevant to our client's website and audience.
Our link building services come with a guarantee of placements on sites with the Domain Authority (DA) you select. This means that we will only place links on sites that meet your specified DA requirements. Our team of experienced professionals will research and select sites that meet your desired DA, and will only place links on those sites. This approach ensures that the links we acquire will be from high-quality and authoritative sites, which can help to improve your website's search engine rankings and online visibility.
Our link building services are done in full transparency. This means that our clients have full visibility of the methods we use to acquire links, We provide detailed reports and regular updates to keep our clients informed about the progress and results of the campaign. We also provide full access to our strategies and tactics, so our clients can understand how we're working to improve their search engine rankings and online visibility
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