What MCF stands for in Marketing?

Multi-Channel Funnel (MCF) is a typical funnel affected and impacted by many channels i.e. social channels. organic channels etc

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Webhook

Webhook is a unified way for applications to communication among them. Every application can listen to webhooks and also call webhooks.
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Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.
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Growth Funnel

The growth funnel incorporates not just the acquisition of new customers but also emphasizes retention, engagement, and referral mechanisms to fuel sustainable growth.
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