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What is the Last Interaction Model (on attribution)?

The Last Interaction model attributes 100% of the conversion value to the last channel with which the customer interacted before buying or converting.

When the Last interaction Model is useful?

If your ads and campaigns are designed to attract people at the moment of purchase, or your business is primarily transactional with a sales cycle that does not involve a consideration phase, the Last Interaction model may be appropriate.

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Leads Forensics

Lead forensics is a term that refers to the use of digital forensics techniques to gather and analyze data from leads, or potential sources of information, in a digital auditing or investigation.
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