What is link building?
Link building is the process of acquiring hyperlinks from other websites to your own, with the goal of increasing the search engine rankings of that page or website.
There are two fundamental ways that search engines use links:
* To discover new web pages
* To help determine how well a page should rank in its result
That’s why link building is a fundamental process of a successful SEO strategy
What’s the most fundamental thing to know about link building?
That all links should be relevant and related to your goals. Just getting the bad (in terms of unrelated traffic) will be ok for your SEO team but bad for your business.
