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What is ASO?

Is the process of improving the visibility of a mobile app in an app store

What’s the relation to SEO?

ASO is for mobile apps on app stores what SEO is for websites on google

Related terms (by category)

Parasite SEO

Parasite SEO is a strategy where marketers leverage the authority and ranking power of high-traffic websites to promote their content or links.
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Ski-slope Strategy

Ski-Slope Strategy is used primarily in digital marketing and search engine optimization (SEO) to describe a systematic approach to content creation and keyword targeting.
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Share of Voice

SOV is the percentage of clicks that land on your website, compared to the total number of clicks for all tracked keywords of yours.
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CTR Curve

A CTR curve is a line graph depicting the average CTR for each position in Google search results.
Remember: 1st position will get 25% of clicks and 10th position will get the 2%
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Related terms (by alphabet)