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Topic: Data Privacy

What is: Data Privacy

Data privacy in marketing refers to the collection, use, and storage of personal data for the purposes of marketing. It is important for marketers to be aware of data privacy laws and regulations, as well as the best practices for protecting customer data.

Some of the key principles of data privacy in marketing include:

  • Transparency: Marketers should be transparent about how they collect, use, and store personal data. They should provide clear and concise privacy policies that explain what data is collected, how it is used, and how it is protected.
  • Consent: Marketers should obtain consent from individuals before collecting or using their personal data. This consent should be specific, informed, and freely given.
  • Data minimization: Marketers should only collect the personal data that is necessary for the specific purpose for which it is being collected.
  • Data security: Marketers should take all reasonable steps to protect personal data from unauthorized access, use, disclosure, alteration, or destruction.
  • Data erasure: Individuals should have the right to have their personal data erased, subject to certain exceptions.

All the terms you need to know about Data Privacy


The CCPA is a California state law that gives consumers more control over their personal data. The CCPA went into effect on January 1, 2020
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The GDPR is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).
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Leads Forensics

Lead forensics is a term that refers to the use of digital forensics techniques to gather and analyze data from leads, or potential sources of information, in a digital auditing or investigation.
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