Top 14 Growth Hackers to Follow in 2024

Growth hackers and SaaS consultants pop up left and right every day, so how can you know who would you really follow?

Hopefully, this fresh list with the top growth hackers will save you some time.

With no further ado, here are the top 14 growth hackers to follow, from A to Z.

You stalker.

1. Andrew Chen

Known for: Uber, Reforge
Quote on Growth: “Growth is an aftereffect of strong product/market fit and great distribution.”

For over a decade, Andrew Chen has been an angel investor and advisor for many companies, including Dropbox, AngelList, Product Hunt, and Tinder.

In 2015, Andrew led Uber’s Rider Growth product teams, until 2018. It’s no surprise that this was the time when Uber really took off. 

Today, Andrew Chen is a general partner of Andreessen Horowitz,  a venture capital firm in Silicon Valley,

In Andrew Chen’s blog, you will find his essays on tech and growth such as “The Law of Shitty Clickthroughs” and “Why “Uber for X” startups failed.

2. Brian Balfour

Known for: Hubspot, Reforge
Quote on Growth: “If you have poor retention, NOTHING else matters.”

Brian has been really busy since the beginning of his career. Accordingly, he’s started many successful companies, some of which were VC-backed along the way.

His role in Hubspot also made him more prominent in the digital/ growth marketing scene. For a little over two years, Brian led the growth team on new Hubspot products. Later he became a lecturer for Growth for entrepreneurship classes at Harvard Business School.

Brian Balfour is the Founder and CEO of Reforge. Reforge is responsible for some of the most advanced in-depth growth programs in data-driven and growth marketing.

If you are interested in Growth and Product, you should probably subscribe to Brian Balfour’s newsletter.

3. Eric Peters

Known for: Hubspot Academy
Quote on Growth: “Build machines, don’t run campaigns”

If you know Hubspot Academy then Eric Peters has done a good job. Eric is the growth and product manager of Hubspot’s training courses and he’s been building and growing HubSpot’s certification program for the past 5 years.

Moreover, Eric has a background in technology entrepreneurship, digital marketing, and growth-stage startups. Before Hubspot, Eric was an advisory board member of Udacity, the popular tech-oriented educational organization.

Occasionally, you will find him speaking at growth, marketing, and business-related conferences and summits. 

💡 Also read: Top 99 Digital Marketing & Growth Hacking Quotes

4. Ilya Azovtsev

Known for: Lempod
Quote on Growth: “Prioritisation” is the key for early-stage founders.

Ilya Azovtsev was the 3d employee at Lemlist, an email automation/ cold outreach platform, and left the company at a $150M evaluation. Needless to say, there is a cause-and-effect relationship here.

Next, he joined Lempod, a LinkedIn automation tool, and managed to 20x its revenue in a year. Now, Ilya has joined Polychrome, a venture capital, where he is building marketing strategies for portfolio companies.

Follow him on LinkedIn where he talks about growth, cold email, growth hacking, content marketing, and GPT for marketing and sales.

5. Josh Fechter

Known for: BAMF (Badass Marketers & Founders), The Product Company
Quote on Growth: “A product worth a great story is a product worth selling.”

Josh Fechter was originally known as the co-founder of BAMF, a growth hacking agency in LA.  It was during this time that he broke LinkedIn’s feed algorithm. 

Since he left BAMF, most of his attention has gone to The Product Company, an invite-only community of expert marketing teams. Josh is also a partner at Product Manager HQ, which is another product-oriented company that’s looking to educate the next-generation product managers.

Since he no longer has a LinkedIn profile, as he was banned, you can follow him on Facebook or subscribe to Josh’s blog.

6. Matthew Barby

Known for: Hubspot
Quote on Growth: “Every single experiment at HubSpot is carried out with the sole purpose of driving more free users to their products.”

Matthew Howells-Barby is no stranger in the growth and digital marketing scene. Matthew is mostly interested in three things: growth, acquisition, and SEO. And content. So that makes them four.

Matthew is always looking for innovative ways to scale up customer acquisition regardless of industry. If you, too, want to learn from Hubspot’s director of acquisition, you can check out his website and read his essays or find out where his next conference talk is going to be.

Also, if you are into crypto, you may want to tune in to the @thecoinoffering podcast he’s co-hosting from time to time.

7. Morgan Brown

Known for: “Hacking Growth” book
Quote on Growth: “There are no silver bullets. There’s no one thing that you can do that’s going to magically make your business grow.”

Morgan Brown first made a name for himself in the growth-hacking world when he published “Hacking Growth”, one of the most popular growth hacking books.

Since then, he’s worked as Facebook’s Director of Product Management and Vice President of Growth. Now, he’s the Senior Director of Product Management at Instagram.

You can follow Morgan if you want to learn more about gaining traction and reaching your milestones through user acquisition, user retention, and revenue growth.

8. Noah Kagan

Known for: Sumo, AppSumo
Quote on Growth: “A startup can focus on only one metric. So you have to decide what that is and ignore everything else.”

From Intel to Facebook and Mint, Noah has put his hands on many different projects and products, and their marketing. He also likes tacos. A lot.

What Noah is mostly known for though is Sumo and AppSumo, a list-building set of tools and a daily deals website respectively. For more than 10 years Noah has led and grown two of the most recognizable brands in the digital marketing landscape.

Also, don’t forget to take a look at Noah’s growth hacking blog, OkDork, where he shares useful insights based on his marketing stories, business experience, and personal development.

9. Sean Ellis

Known for: “Hacking Growth” book, Dropbox, Growth Hackers
Quote on Growth: “Growth is an aftereffect of strong product/market fit and great distribution.”

This list wouldn’t be complete without mentioning Sean Ellis. Sean is responsible for the term ‘Growth Hacking’, as he coined it in 2010. He’s also the co-author of ‘Hacking Growth’, one of the most important books in the Growth bibliography.

Business-wise, Sean is formerly the founder and CEO of marketing software company Qualaroo, which was acquired by Xenon Ventures. In 2013, he founded Growth Hackers, the biggest online community for growth hackers.

A little earlier this year, Sean launched OnlineCareerFair.org, an organization with a mission to help college students build their networks and get career guidance.

10. Steli Efti

Known for: Close.io
Quote on Growth: “You have to grow step by step, customer by customer, instead of reaching 100 customers at breakneck speed.”

Steli Efti is the co-founder and CEO of Close.io, a sales automation CRM that helps companies boost their sales. He’s a Y Combinator alumni, and also an advisor to several startups and entrepreneurs.

He’s also the author of The Ultimate Startup Guide To Outbound Sales.

Steli is an expert in the SaaS industry, so it comes as no surprise that his latest book is titled “Product Demos That Sell: How to Deliver Winning SaaS Demos”.

11. Sujan Patel

Known for: Mailshake, Voila Norbert
Quote on Growth: “Don’t let the perfect be the enemy of the good. Start where you are and expand as you’re able to.”

Originally starting with SEO, Sujan Patel is today a well-established growth marketer and entrepreneur.

Data-driven and creative, Sujan has co-founded two companies, which are responsible for two very successful email marketing tools: Mailshake and Voila Norbert. Mailshake is a sales engagement and automation software tool, and the latter is an email finder tool.

Last but not least, for the past five years, Sujan has also been the Manager Partner at Ramp Ventures, a firm that grows companies and startups like Mailshake, LinTexting, and Narrow.io.

12. Theo Moulos

Known for: GrowthRocks, Growth Hacking University
Quote on Growth: “Growth hacking is proof that the best marketers are actually engineers.”

Theo is the CEO of GrowthRocks, a leading growth hacking agency based in the UK. What’s more, he’s the CEO of  Viral Loops, the popular referral marketing tool, and the board member of Ziphawk, an emerging SV startup. He’s also the writer of a few eBooks and a speaker at big events, including the eCommerce Growth Summit, and Growth Hacking Conference.

Theo may be changing many hats through the day but his favorite one is that of the teacher; besides offering his growth hacking services, he loves teaching and running Growth Hacking University.

13. Tom Hunt

Known for: SaaS Hacker / SaaS Marketer
Quote on Growth: “A product worth a great story is a product worth selling.”

If SaaS marketing is your thing then Tom Hunt should be on the top of your list of growth hackers to follow. Tom is the managing director of SaaS Marketer (what used to be SaaS Hacker for a while). SaaS Marketer is responsible for some of the most interesting and fresh SaaS case studies you can find.

Tom is also the co-founder of bCast, a ‘podcast hosting for high growth businesses’.

Before all this, Tom was initially a management consultant. When he got bored, he built a marketplace for online entrepreneurs & virtual assistants from scratch, which then he sold.

If you are interested in what Tom does, don’t forget to subscribe to SaaS Marketer blog or follow him on social media.

14. Wes Bush

Known for: Product-Led Growth
Quote on Growth: “Truly great software companies are built to be product-led.”

Wes Bush is the young gun on our list. If you haven’t heard of him, it’s time you should.

Wes is the author of one of the newest books on growth – Product-Led Growth: How to Build a Product That Sells Itself. He’s also the creator of a 6-week course that can help you build your own product-led growth strategy from scratch.

If for the last minute, you are wondering what on earth “product-led” is, you shouldn’t feel bad; he coined the term. And now his secret mission is to add it to our marketing dictionary! Apparently, he accomplished his mission with my case.

Anyway, if you want to hear more from Wes, you should try tuning in to his podcast, like a few thousand other marketers do every week.

Top Growth Hackers – Honorable Mentions

Did we forget anyone?

Absolutely, but then again this is a top-14 list. So here are a few honorable mentions, so I can squeeze in a few more names.

Effie C Bersoux

Effie, CEO at GrowthGirls and co-founder at GrowthRocks, is all about women’s entrepreneurship and growth. In her career, she’s helped big multinational organizations and innovative startups to grow and she has worked with brands such as Oh app, Sundance Film Festival, and Lana Bank.

Gilles De Clerck

Gilles De Clerck is a product growth strategist and a startup mentor. Today, you will usually find him diving deep into subjects such as experimental design to build ROI-driven business growth strategies, validation of new business ideas, personal branding, as well as user acquisition, and onboarding.

Nir Eyal

Nir Eyal is fusing growth, psychology, and business. Besides being a lecturer and a speaker, he’s also the author of “Hooked: How to Build Habit-Forming Products .”

Sylvia Ng

Sylvia Ng is also one of the top growth hackers in her own right. She’s mostly about two things: product & analytics. She’s a product growth and analytics professional and loves using the intersection of data, engineering, and marketing to fuel business results.

Fareed Mosavat

A product-driven growth professional, Fareed has held product and growth roles for Instacart, RunKeeper, and Zynga. At one point, he became the director of product and growth at Slack, and then the Chief Development Officer at Reforge.