Set up your account, make magical forms and integrate them to your site.
As simple as that. I would strongly suggest going for Mailchimp: effective and user friendly.
2. Take full advantage of social media features.
Social media offer unique profiling features for Businesses who wish to use specific platforms. For example facebook offers CTA buttons.
You can use it to make people sign up or lead them to a landing page on your site, which will be your lead generation source.
Show to people exclusive content, freebies and anything similar to that. Tell them they can make them theirs but they have to give you their email first.
3. Run contest & Giveaways
One of these cases that something is easier done than said. Run a contest or a giveaway. Anyone can enter but the only thing they have to do is register using their email.
Growth-booster: If you want to generate even more emails from people participating use Viral Loops.
The all-in-one viral marketing platform to launch your referral programs, sweepstakes, competitions and pre-launch campaigns. I am sure a taste will convince you.
4. Make it tempting for people to give you their email with discounts or exclusive newsletter content.
5. Virtual Universities & Webinars are the new thing. Organise some and see these emails coming.
So what do I send to my qualitative leads?
So what should you keep in mind, apart from the fact that GrowthRocks has always been there when you needed help?
I am so funny I know.
So what and when to send to your email list, as well as how it should look like is something that we will see to in this section.
1. Make it personal
Although this might sound a little bit strange to some of you, there is absolutely nothing wrong with it.
“I am a big corporation, how do I even make my email marketing personal?”
The thing is that you just put people from within to represent the company. An Alias if you would prefer. That is what we do at GrowthRocks at least.
Most of our newsletters and announcements are sent by our Content Marketing veteran Apostle, or our CEO Theodore Moulos. (From: Apostle at GrowthRocks e.t.c)
If you remember the email marketing statistics from the beginning the majority of recipients decide whether they will open their email from the “From” description.
Let me ask you this: Would you be more comfortable to open an email from a big ass company or a “friend”?
2. Reflect your brand
Every business should have its own voice and why not a face. This means that once the people read the email they can understand immediately the company it came from.
This can be achieved with simple things such as including your company’s colours & logo in the header.
Another thing, a little bit more advanced email marketing, would be to have your own personal voice. Humorous, strict or sarcastic. Build your brand in a way that the people associate a specific tone and way of writing with you.
3. Go mobile or Go home!
No matter what you have to make sure that your email marketing campaign is mobile optimised.
If it is not, you might as well embrace FAILURE with open arms.
If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your subscribers and drive results. – Kim Stiglitz, Director of Content Marketing, Campaign Monitor
Between me and you, I don’t think that you had to read this much needed data through emailmonday, to understand the value of mobile friendliness.
For people like us, who are constantly on the go, our phones are our getaway through various parts of the day.
Reading my emails is one of the first things to do every time I check my phone.
4. Apply the 3 Cs
Clean design, clever copy, clear message.
And the best is that I came up with the 3 C’s.
Your design should be as sleek as possible. Not too much would describe best what it needs to be.
When it comes to design I am more of a minimalist kind of guy.
Less does not necessarily mean weakness in delivering, in fact, it strengthens your content efforts and helps them fully showcase.
As for your actual message keep is short and simple. Be as clear as possible, but always make sure to add a commercial touch.
It is your time to shine and let all your sarcastic/ roasting humour loose in maximum 3-4 sentences.
A cool CTA for the cherry on top and you are ready to conquer the internet.
Could you ever say no to this? If yes how could you?
5. Use “Power” words
These words are one of the sweetest ways to captivate someone who reads your email. Including one of these in the subject and then scattering them across the main body is strongly advised.
What this words will mainly help you achieve is, sparking curiosity and triggering the emotion.
Although there is a whole bunch of them here are my 20 top favourite ones.
6. Be relevant and create value
Today it’s important to be present, be relevant and add value.” – Nick Besbeas
The former CMO of Linkedin has spoken and there are not many things to add here.
Always have something in your email that your audience can use one way or other.
Let’s say that you have “product A”. People don’t want to hear about the features of your product in their email (thank god we have landing pages for that), he wants to hear how he can actually benefit from “product A”.
Email marketing tools: Survival kit!
AND THE BEST IS THAT THEY ARE ALL FREE. ALMOST. (passes by in small fonts at the bottom of the screen while you watch your commercials)
Ok sorry, good things in life don’t all come for free, but don’t be a b%tch. Plenty of tools with amazing free features to go around.
Yup, that is right, free goodies for you to master email marketing.
I try to constantly improve as a person and as a professional. I recently discovered the storyteller and growth hacker inside of me. Good research, commitment, and good visualisation constitute my work aesthetic.