At GrowthRocks we advise our clients to validate in the market immediately, whether they have a product, a prototype, or an idea they wish to test. Early Traction campaigns can provide market information that can redefine the game for many startups. We have created a special consulting and implementation category of offerings we call “Indications of Interest”.
Our offers focus on widening the top of the funnel i.e. special acquisition tactics for
(a) increasing & measuring the number of your visitors,
(b)getting pre-orders, and
(c) creating seed databases for email automation and marketing.
The feedback from this type of pre-launching activities is extremely valuable for any company that is thinking of launching new products or offerings. Specifically designed landing pages can extract information (directly or indirectly) from visitors, ranging from desirable product features all the way to pre-orders and tangible traction for funding.
At GrowthRocks we use this data to run an analysis on the product/market fit and to propose product changes that can be tested until the necessary market interest manifests in our measurements.
The main reason to push for early validation is to save two valuable resources: time and money. By running user acquisition in parallel to main development, you will have the validation needed at launch time, and your pre-launch activities will have filled your pipeline/funnel from day one generating sales immediately, saving time and money. In addition, your product will be streamlined to your user’s recommendations, and you can expect better conversion rates because of your improved product/market fit, generating revenue at the most critical period of your product’s lifecycle.
A typical case for early traction is to utilize communities that could result in great traction.
These are communities like beta list and product hunt
Product Hunt will allow you to acquire users most commonly described as innovators.
The innovators are willing to test your product when it’s still in its infancy. They are OK with bugs and beta features. But even more importantly, they share their findings with the world and if they like it, they will advocate your product.
BetaList, on the other hand, is the place for early adopters to discover upcoming internet startups, and for startup founders to share their startup with the world and get early user feedback.
We have a set of playbooks to nail the listings into those platforms and create a successful campaign.
