Checking your articles for Google’s Guidelines

Here is the list of Google’s guidelines for “Helpful Content.”. You can turn these guidelines in a prompt to check every article your copywriters write.

Content and quality

1. Does the content provide original information, reporting, research, or analysis?
2. Does the content provide a substantial, complete, or comprehensive topic description?
3. Does the content provide insightful analysis or interesting information beyond the obvious?
4. If the content draws on other sources, does it avoid copying or rewriting those sources and provide substantial additional value and originality instead?
5. Does the main heading or page title provide a descriptive, helpful content summary?
6. Does the main heading or page title avoid exaggerating or being shocking?
7. Is this the page you’d want to bookmark, share with a friend, or recommend?
8. Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book?
9. Does the content provide substantial value when compared to other pages in search results?
10. Does the content have any spelling or stylistic issues?
11. Is the content produced well, or does it appear sloppy or hastily produced?
12. Is the content mass-produced by or outsourced to many creators or spread across an extensive network of sites so that individual pages or sites don’t get as much attention or care?

Expertise questions

1. Does the content present information that makes you trust it, such as precise sourcing, evidence of the expertise involved, and background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
2. If someone researched the site producing the content, would they come away with the impression that it is well-trusted or widely recognized as an authority on its topic?
3. Is this content written or reviewed by an expert or enthusiast who demonstrably knows the topic well?
4. Does the content have any easily verifiable factual errors?