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Growth Hacking

The holistic way

main bg4

What is Growth Hacking

Growth hacking is a marketing technique developed by technology startups that uses creativity, analytical thinking, new technological options, and social metrics to sell products and gain exposure.

What Growth Hacking really is?

Growth Hacking marketing is a combination of mindset, process, and tactics to achieve sustainable growth for your company quickly, taking into account budget constraints.

Growth Hacking by definition is ... holistic

Digital Marketing doesn’t run in Silos.

The role of a Growth Hacking Agency (aka a holistic digital marketing agency) is to combine technical and marketing abilities, broaden the company’s reach, affect consumer behavior, and attract broader target markets.

Our Growth Hacking team will address several areas such as: helping your company to change in response to evolving buying patterns and new channels, stepping up efforts to shape the company’s public profile, managing technical complexity, building an inbound strategy, and building new user acquisition channels.

The following are a few areas of our responsibility:

  • Defining the optimal paid budget between different user acquisition channels. This means that in some cases we might propose to increase spending on one channel if it brings significantly better results than the rest of the channels. In other words, we will do whatever is best to bring the results for those KPIs we have defined together.
  • Liaising with in-house marketers, if available, to guide a unified approach across all marketing channels, messaging, technologies etc.
  • Developing a feasible and attainable Growth Plan for the marketing department and overseeing its day-to-day implementation.
  • Designing, coordinating, and executing digital campaigns, PR, and other marketing activities across channels (digital, press, referrals, contests etc.).
  •  
growthhacking 1 e1589838479472

Based on a deep analysis of your web properties and business we will undertake the following activities:

  1. First, we need to ensure that users landing on our website are doing what we want them to do. For that, we recommend a full marketing stack with all pixels necessary and Google Tag Manager to control everything. That will ensure that when users come, we will start converting them.
    Any omissions and issues found will be reported right at the beginning of the Growth Strategy implementation.
  2. Then we will have to build various channels to bring users to our funnel. Facebook, Linkedin, outreach, paid ads, and SEO channels (for organic traffic) will be utilized, all with very careful and thoughtful targeting.
  3. Lastly (not chronologically), we will need to create management reports for you but also for all marketing stakeholders, in order to fully measure performance and continue optimizing it. While we can simply guide you on the subject of what kind of reports you need to create and how to make them, it is advisable to integrate reporting tools and build those reports as early as possible.

What's the specialized expertise a growth hacking team should have?

A team of growth hackers should be led by a Growth Master your liaison in your project who has the passion to bring results, a vast background of marketing and technology, and a high experience in the fields of Digital and Growth Marketing.
The team should include:

  • Engineers with a Marketing background
  • Marketers with an Engineering background
  • Web developers, art directors, marketers, and copywriters
  • A very diversified background from b2b and b2c businesses, covering a huge array of expertise
  • A vast experience in multiple countries and verticals
  • A vast experience in b2b marketing automation (Services, Infoproducts, Lead Management)
  • A vast experience in high-ticket tailor-made services

Ready to put growth as your main business goal?

Wanna Read More On The Topic?

growthengineering canvas

Get the "Growth Engineering Canvas filled with ideas".

Our full playbook is available and free...

Growth Hacking

The holistic way

main bg4

What is Growth Hacking

Growth hacking is a marketing technique developed by technology startups that uses creativity, analytical thinking, new technological options, and social metrics to sell products and gain exposure.

What Growth Hacking really is?

Growth Hacking marketing is a combination of mindset, process, and tactics to achieve sustainable growth for your company quickly, taking into account budget constraints.

Growth Hacking by definition is … holistic

Digital Marketing doesn’t run in Silos.

The role of a Growth Hacking Agency (aka a holistic digital marketing agency) is to combine technical and marketing abilities, broaden the company’s reach, affect consumer behavior, and attract broader target markets.

Our Growth Hacking team will address several areas such as: helping your company to change in response to evolving buying patterns and new channels, stepping up efforts to shape the company’s public profile, managing technical complexity, building an inbound strategy, and building new user acquisition channels.

The following are a few areas of our responsibility:

  • Defining the optimal paid budget between different user acquisition channels. This means that in some cases we might propose to increase spending on one channel if it brings significantly better results than the rest of the channels. In other words, we will do whatever is best to bring the results for those KPIs we have defined together.
  • Liaising with in-house marketers, if available, to guide a unified approach across all marketing channels, messaging, technologies etc.
  • Developing a feasible and attainable Growth Plan for the marketing department and overseeing its day-to-day implementation.
  • Designing, coordinating, and executing digital campaigns, PR, and other marketing activities across channels (digital, press, referrals, contests etc.).
  •  
growthhacking 1 e1589838479472

Based on a deep analysis of your web properties and business we will undertake the following activities:

  1. First, we need to ensure that users landing on our website are doing what we want them to do. For that, we recommend a full marketing stack with all pixels necessary and Google Tag Manager to control everything. That will ensure that when users come, we will start converting them.
    Any omissions and issues found will be reported right at the beginning of the Growth Strategy implementation.
  2. Then we will have to build various channels to bring users to our funnel. Facebook, Linkedin, outreach, paid ads, and SEO channels (for organic traffic) will be utilized, all with very careful and thoughtful targeting.
  3. Lastly (not chronologically), we will need to create management reports for you but also for all marketing stakeholders, in order to fully measure performance and continue optimizing it. While we can simply guide you on the subject of what kind of reports you need to create and how to make them, it is advisable to integrate reporting tools and build those reports as early as possible.

What’s the specialized expertise a growth hacking team should have?

A team of growth hackers should be led by a Growth Master -your liaison in your project- who has the passion to bring results, a vast background of marketing and technology, and a high experience in the fields of Digital and Growth Marketing.
The team should include:

  • Engineers with a Marketing background
  • Marketers with an Engineering background
  • Web developers, art directors, marketers, and copywriters
  • A very diversified background from b2b and b2c businesses, covering a huge array of expertise
  • A vast experience in multiple countries and verticals
  • A vast experience in b2b marketing automation (Services, Infoproducts, Lead Management)
  • A vast experience in high-ticket tailor-made services

Ready to put growth as your main business goal?

Wanna Read More On The Topic?

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What is the AARRR Framework? How can it help you build your startup? And most importantly, what… growthengineering canvas

Get the “Growth Engineering Canvas filled with ideas”.

Our full playbook is available and free…

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